We help you sell moreRequest a Free QuoteAn age-gated spirits store, a parts catalog searched by year, make, and model, and a wholesale portal with customer price lists have little in common beyond a checkout. We build, rank, and market online stores across 31 industries, and each one below links to the work we do for it.
15
Fifteen years of building, migrating, and growing online stores for B2B and B2C brands.
30+
SEO, AI search, paid media, design, and development experts under one roof.
USA
A US-based core team you talk to directly, backed by vetted specialists worldwide.
4.9
Average score across 650+ verified client reviews.
Retail, B2B, and specialty industries
Every card links to our pages for that industry: web design, web development, SEO, digital marketing, and, where we have one, the industry portfolio. Selling firearms, alcohol, tobacco, vape, CBD, or supplements? See high-risk industries below.
Parts and accessories stores with year, make, and model fitment search, large catalogs, and dealer or B2B pricing.
Wholesale and manufacturer stores with customer-specific price lists, quotes, purchase orders, and reorder tools for buyers.
Skincare, makeup, and haircare brands with shade and ingredient detail, subscriptions, and product pages that sell on mobile.
Electronics stores with spec-driven filters, comparison tools, accessory matching, and catalogs that change with every launch.
Course providers and training companies with course catalogs, enrollment flows, LMS connections, and student portals.
RC, puzzle, collectible, and tabletop stores with deep catalogs, preorders, and the community content hobbyists return for.
Apparel and footwear brands with size and fit guidance, lookbooks, variant-heavy catalogs, and seasonal drops.
Packaged food, specialty, and subscription brands with ingredient and allergen detail, perishable shipping, and reorders.
Furniture stores with large-image galleries, swatches and configurations, freight delivery options, and room-by-room browsing.
Gaming gear, accessory, and collectibles stores with fast catalogs, preorders, and launch-day traffic handled.
HVAC equipment sellers and contractors with spec sheets, contractor pricing, financing, and local service pages.
Providers and health organizations with clear service pages, accessible design, appointment requests, and careful data handling.
Decor, kitchen, and housewares brands with lifestyle merchandising, filters by room and material, and reviews up front.
Fine and fashion jewelers with zoomable imagery, metal and stone options, ring sizing, and secure checkout for high-value orders.
Garden supply and outdoor brands with seasonal merchandising, planting guides, and catalogs organized the way gardeners shop.
Lighting retailers and suppliers with finish and bulb variants, spec downloads, and contractor or trade accounts.
Luxury brands whose sites match the product: editorial pages, restrained design, and service that feels like the boutique.
Medical supply stores serving clinicians and patients, with product data buyers trust, B2B accounts, and reorder tools.
Office supply sellers with bulk ordering, account pricing, reorder lists, and search built for catalogs of thousands of items.
Pet food and supply stores with autoship subscriptions, breed and size filters, and catalogs that scale with demand.
Paddle, ball, and apparel brands and retailers in a fast-growing sport, with spec comparisons and club or team ordering.
Pool and hot tub supply stores with part finders, seasonal merchandising, bulk orders, and contractor accounts.
Sporting goods and fitness brands with size and spec filters, team ordering, and campaigns timed to each season.
Toy brands and retailers with age and interest filters, gift guides, safety information, and wholesale portals for stockists.
Venues, planners, photographers, and bridal retailers with galleries, inquiry and booking flows, and local search visibility.
Regulated and high-risk eCommerce
Firearms, alcohol, tobacco, vape, CBD, and supplements are legal to sell online, and still harder to launch than almost anything else. Mainstream payment providers restrict them, federal and state law decides who can buy and how orders ship, and one wrong platform choice can take a store offline overnight.
We plan those rules first: the platform and payment provider, age verification, shipping and tax compliance, and product content that keeps you clear of trouble. Then we design, build, rank, and market the store like any other.
Distilleries, wineries, breweries, and spirits retailers: age gates, state shipping rules, tasting notes, and wholesale accounts built in.
CBD and hemp brands with lab reports on every product, compliant claims, age checks, and payment setups that approval requires.
FFL dealers, manufacturers, and tactical brands with FFL transfer flows, compliant checkout, and approved payment providers.
Supplement brands with supplement facts on every product, careful claims, subscriptions, and the trust signals buyers look for.
Cigar and tobacco retailers with age verification, state shipping limits, detailed product information, and approved payments.
Vape retailers and distributors with age verification, shipping compliance, and platform and payment choices that stay approved.
How we work
Six things we settle before design starts, because each can stop a regulated store from launching or keep it from staying open.
Shopify Payments does not support firearms or ammunition, and Stripe treats tobacco, vape, CBD, and firearms as restricted. We match your store to a provider that underwrites your category, prepare the site details underwriters check, and connect the gateway to your platform.
Platform rules on regulated products change, sometimes with weeks of notice. We confirm your products are permitted before the build and keep your data portable, so a policy change is a migration and never a shutdown.
A pop-up asking for a birth date is not age verification. We build checks into checkout, using identity databases where the law requires them, and pass delivery requirements such as adult signatures through to fulfillment.
Vape and tobacco orders fall under the PACT Act, alcohol shipping is set state by state, and firearms ship to a licensed dealer. Shipping rules, carrier choices, and tax collection are configured per state and product, not by hand.
CBD and supplement pages sell on proof, not promises: lab results, ingredient panels, and wording that stays inside what the FDA and FTC allow. Content is written to rank and to keep your processor comfortable.
Order and delivery records kept for the periods the law requires, reports your compliance team can pull, and a backup payment option ready, so an account review never stops the business.
A summary of what each category has to plan for online. It is a starting point for planning, not legal advice; your counsel confirms the rules for your products and states.
| Industry | What Governs It | What the Store Needs |
|---|---|---|
| Firearms & Tactical | Federal and state firearms law; most payment providers restrict the category | FFL selection and transfer at checkout, restricted shipping by state, an approved payment provider |
| Alcohol | State direct-to-consumer shipping laws, far narrower for spirits than wine | Age verification, shipping limited to permitted states, adult signature delivery, state tax setup |
| Tobacco & Cigars | PACT Act delivery sales rules and state tobacco taxes | ATF and state registration support, age verification, adult signature delivery, monthly reporting data |
| Vape | PACT Act (since 2021), the USPS mail ban, FDA and state flavor rules | Age verification at checkout, private carriers with adult signature, state restrictions by product |
| CBD & Hemp | Federal hemp definition (moving to a total-THC standard in late 2026) and state hemp laws | Lab reports on every product, catalog review for the new limits, compliant claims, approved payments |
| Supplements | FDA labeling and structure-function claim rules, FTC advertising rules | Supplement facts on every product, careful claims, subscription billing a processor will accept |
Why industry experience matters
Most of an online store is the same everywhere. The part that is not decides whether it sells. Beyond the high-risk rules above, these are the differences we plan for in every industry.
Parts shoppers search by year, make, and model, apparel shoppers by size and fit, electronics shoppers by spec. The filters, product data, and URLs follow the way your buyers look.
Wholesale, medical, office, and HVAC buyers expect their own prices, quotes, purchase orders, and fast reorders, often on the same store retail customers use.
Pool, garden, and sporting goods peak with the weather; gaming and electronics spike on release day. Merchandising, content, and campaigns are scheduled around the calendar your buyers keep.
A jeweler with two hundred pieces and an office supplier with thirty thousand need different search, filters, and import tools. We size the catalog architecture to your product count and how often it changes.
HVAC contractors, wedding vendors, and healthcare providers win on local search and fast inquiries; national brands win on category pages and shopping feeds. The SEO plan follows where your buyers are.
Medical buyers want specifications, luxury buyers want craftsmanship up close, and parents want safety information. Every product page carries the evidence your market asks for.
In every industry
Whatever you sell, these come standard:
Each hub covers one service across every industry we serve.
Four steps that put your industry's rules first and the design second, so nothing has to be rebuilt after launch.
Your products, buyers, payment options, shipping limits, and the rules that apply to your category, reviewed before any platform is chosen.
The platform, gateway, and catalog structure that fit: filters, product data, B2B pricing, and URLs planned around how your buyers search.
A storefront designed for your market and built for speed, with the industry features in place from the first release.
Launch with redirects and tracking in place, then SEO, content, and campaigns timed to your industry's calendar.
Merchants on what it is like to build and grow a store with MAK.
Sanzo Specialties
Sanzo Specialties
★★★★★
“Mary and the MAK team had a clear vision for our website on the initial consultation, also transparent pricing. After committing to the project, there was great collaboration on both design and function. Very pleased with the end product!”
ANSGear
ANSGear
★★★★★
“I've been trying out various website and marketing firms since 2008, and let me tell you, MAKDigital not only takes the cake for professionalism but they're also the most hands-on crew I've ever collaborated with.”
Trent Taucher
CEO, Budgetheating.com
★★★★★
“If I could give 6 stars I would! I have worked with Mary and MAK Digital for many years now. They have performed the Affirm Financing integration on our company website as well as many other custom coding work through the years. Pricing is fair for the level of expertise they provide and they always come through with the project quoted and timelines promised.”
Tell us what you sell and who buys it. We will tell you what your store needs, which platform and payment setup fit, and what it costs.
Which industries we work with, regulated categories, B2B, platforms, and getting started.
We design, develop, rank, and market online stores across 31 industries, including automotive, B2B and wholesale, firearms, alcohol, CBD, beauty, fashion, home goods, medical supplies, electronics, and food. Each industry on this page links to our design, development, SEO, and marketing pages for it.
Yes. We build for firearms, alcohol, tobacco, vape, CBD, and supplement sellers, and we plan the payment provider, age verification, shipping and tax rules, and product content before the build, because mainstream processors and platforms restrict these categories.
Payment providers usually treat firearms and ammunition, tobacco, vape, CBD and hemp, some supplements, and alcohol as high-risk or restricted, because of legal limits, age requirements, or chargeback rates. Being high-risk does not make a product illegal; it means the store needs a provider that underwrites it and the compliance features to match.
We match your store to providers that accept your category, prepare the site details underwriters review (policies, age verification, product content, and shipping rules), and connect the approved gateway to your platform. The provider makes the final decision, so we also plan a backup option.
It depends on the category. Each platform has its own acceptable use policy and its own list of payment gateways it connects to, and both decide whether your products can be sold there. We check both for your exact products before recommending BigCommerce, WooCommerce, Magento, or Shopify.
Likely. The federal hemp definition passed in November 2025 moves to a total-THC standard in late 2026, which removes many products from federal hemp status. We help review your catalog, lab reports, and product pages for the new limits; your counsel confirms what stays legal for your products and states.
Yes. Customer groups, price lists, quotes, purchase orders, and quick reorder can run beside a retail storefront, on BigCommerce B2B Edition, Shopify, Magento, or WooCommerce, depending on what fits your business.
It depends on your catalog, buyers, and payment options. A firearms or vape store has different platform constraints than an apparel brand, and a B2B distributor needs different tools than a gift shop. We recommend the platform after reviewing your industry rather than before.
The work usually maps to an industry that is. Tell us what you sell and who buys it, and we will show you comparable projects and what your store needs.
All four. Every industry card links to our web design, web development, SEO, and digital marketing pages for that industry, and most clients use more than one service with the same team.
Yes. Where we have an industry portfolio it is linked on the card, and our full portfolio covers automotive, B2B, home goods, fashion, firearms, food, medical supplies, sporting goods, gardening, luxury goods, and entertainment.
With a review of your products, buyers, payment options, and the rules for your category. From there we recommend the platform and catalog plan and give you a fixed quote.
Yes. We redesign, migrate, optimize, and keep developing existing stores, and we have completed more than 300 platform and data migrations.
Most industry-specific builds take eight to sixteen weeks from discovery to launch, depending on catalog size, integrations, and compliance features. SEO and marketing work starts before launch and continues after it.
From the eCommerce Experts
For buyers, the hard part is not deciding whether AI search matters; it is figuring out what a fair proposal should include.…
Read More: GEO Pricing in 2026: What AI Search Optimization Costs (And What You Get)For online retailers, the important question is not whether traditional Google Search still matters; it is how product discovery changes when shoppers…
Read More: Google AI Mode vs Traditional Search: What Changes for Online RetailersWhen search becomes an answer instead of a list of links, visibility is no longer only about earning a position. It is…
Read More: E-E-A-T for AI Search: Why Trust Signals Now Decide If You Exist in AnswersChoosing MAKDigital means partnering with a team of experienced professionals dedicated to your success. We offer tailored solutions, expert advice, and a commitment to delivering exceptional results. Our focus on innovation and customer satisfaction sets us apart in the eCommerce industry.
Twice a month: what changed in Google and AI search, what it means for your store, and exactly what to do about it. Written by the people who build and rank stores for a living.
First issue lands within two weeks. Check your inbox for a hello from us in the meantime.
