We help you sell moreRequest a Free QuoteShopping, Performance Max, Search, Demand Gen, and retargeting run from the product feed up, by the agency that also builds the store. We manage to profit, not to clicks: every campaign is tied to margin, every product to its feed, and every dollar to an order you can see in your own analytics.
15
Fifteen years of building, migrating, and growing online stores for B2B and B2C brands.
30+
SEO, AI search, paid media, design, and development experts under one roof.
USA
A US-based core team you talk to directly, backed by vetted specialists worldwide.
4.9
Average score across 650+ verified client reviews.
What we manage
Everything an online store needs to buy traffic profitably across Google, Microsoft, YouTube, and the social and marketplace channels that convert for it. Each service is run by a certified specialist with access to a Google Premier Partner team.
The channel that moves most eCommerce revenue: Standard Shopping for control over branded and high-margin products, Performance Max with brand exclusions for prospecting, and asset groups built per category. Shopping clicks cost roughly half of Search clicks and convert on intent you can see in the ad.
Titles, GTINs, categories, attributes, images, pricing, shipping, and return policies optimized and kept in sync, with diagnostics watched daily; feed quality is the single biggest driver of Shopping and Performance Max results. Works with native feeds or Feedonomics.
Intent-matched search campaigns for category, brand, and competitor terms, with AI Max and broad match used where the data supports it and exact match where it does not, plus Microsoft Ads for the shoppers Google misses.
Dynamic product ads that follow cart and browse abandoners across Google, YouTube, Meta, and the display network, sequenced by intent and capped so they help rather than haunt.
Video and visual campaigns across YouTube, Discover, and Gmail that introduce products to lookalike and in-market audiences, measured on new-customer revenue rather than views.
Catalog-driven social campaigns for prospecting and retargeting, with creative tested on the same product data as your Google feed. Run alongside organic social and email so paid reach is caught and kept.
Paid traffic lands on pages built to convert: fast, mobile-first category and product templates, tested offers, and the UX work that lifts conversion rate, which lifts every campaign at once. Built by our developers, not a page builder.
GA4, enhanced and server-side conversions, consent-mode setup, Merchant Center and platform order data reconciled so reported ROAS matches real revenue. One monthly report: spend, revenue, new customers, margin-adjusted return, and what changed.
Sponsored Products and Brands for stores that also sell on Amazon, coordinated with the website campaigns so the two channels do not bid against each other.
How the profitable accounts are run
Across the 2026 benchmarks, the average eCommerce Google Ads account returns about four dollars per dollar spent, but the spread is enormous: some stores run at seven and eight, many run below break-even without knowing it, because they measure ROAS without margin. Click prices have risen 20 to 26 percent in three years, so the margin for sloppy accounts has gone. These are the practices that keep ours on the right side.
Break-even ROAS is one divided by gross margin: a 40% margin store breaks even at 2.5×. We set targets per category from your margins, not from a platform default.
Most Shopping and Performance Max underperformance is a feed problem: weak titles, missing attributes, disapprovals. We fix the feed first; bidding changes come second.
Brand searches kept in their own campaigns with Performance Max brand exclusions, so prospecting spend is measured on new customers rather than people who were coming anyway.
Smart bidding and AI Max where the conversion volume supports them, with budgets, negatives, and placement exclusions managed by a person who reads the search terms every week.
A one-point rise in conversion rate lowers cost per order on every campaign at once; we check speed and test pages as part of the program, not as a separate upsell.
Enhanced and server-side conversions, consent mode, and order-level reconciliation, so reported revenue matches your platform and the report is one you could hand an accountant.
Every account, every month
Whatever the budget, these are done every month on every account we manage:
Campaigns are built from your catalog, so they work the same on every platform we develop for; see all digital marketing services.
Whether we take over an account or launch one, the order is the same: measure first, fix the foundation, then rebuild and scale, so every budget decision after the first month is made on numbers you can audit.
A free review of your account, feed, tracking, and landing pages: where spend is wasted, where tracking is wrong, and what the first ninety days should earn.
Conversion tracking, consent mode, Merchant Center health, and feed quality corrected before budgets move, so every decision after this is made on true numbers.
Campaigns organized by margin and intent: brand protected, Shopping and Performance Max split by category, Search on the terms that pay, retargeting sequenced.
Budgets ramped against targets, with weekly search-term, placement, and creative work and a first full report at thirty days.
Winning categories, audiences, and creative get more budget; new channels (Demand Gen, Microsoft, paid social) are added when the core is profitable.
Recognized by Google as a Premier Partner, and by the clients whose ad accounts we run.
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Request a free PPC audit. We will reply with your true ROAS after margin, the wasted spend we found, the feed issues holding Shopping back, and what we would change first.
Benchmarks, Shopping versus Performance Max, budgets, pricing, and what to expect.
Across 2026 benchmarks the average eCommerce account returns about 4× blended: roughly 3.4× on Search, 5× on Shopping, and 4.8× on Performance Max. A good ROAS for your store depends on margin: break-even is one divided by gross margin, so a store at 40% margin breaks even at 2.5× and should target well above it. We set the target per category from your margins before spend starts.
Usually both. Performance Max now carries about 62% of Shopping-eligible spend and reaches more placements, and in most datasets it returns within a few percent of well-run Standard Shopping. We run Standard Shopping for brand and high-margin products where control matters and Performance Max with brand exclusions for prospecting, then move budget to whichever earns more new-customer revenue.
In 2026 eCommerce Shopping clicks average about $0.66 to $0.68 and Search clicks about $1.42, with cost per order in the $43 to $51 range across campaign types. Prices have risen 20 to 26 percent in three years, which is why feed quality, structure, and landing pages now decide profitability more than bids do.
Enough for the campaigns to learn: in practice from about $3,000 a month in media for a focused Shopping and Search program, scaling as categories prove profitable. Below that we recommend a narrower start (your best-margin categories only) rather than spreading thin. Our management fee is quoted separately and does not scale with spend in a way that rewards us for spending more.
A flat monthly fee based on the scope (channels, catalog size, number of markets), agreed in writing after the audit, with no setup fee, no long contract, and no markup on media. Your campaigns live in your own accounts. See our digital marketing services for how PPC fits with SEO, email, and social programs.
Tracking and feed fixes show within the first two weeks; restructured campaigns stabilize over four to six weeks as smart bidding learns; the first full read on profitability comes at thirty days and the first scaling decisions at sixty to ninety. Accounts we take over usually show wasted spend removed in the first month.
Yes, and most of our accounts came that way. We audit first, keep what works, fix tracking and feeds, and restructure what does not, without pausing profitable campaigns. You keep full ownership and history throughout.
More than before. Google is placing Shopping and Search ads inside AI Overviews and AI Mode, and the product feed that powers your ads is the same data AI shopping assistants read. Clean feeds and structured product data now serve paid, organic, and AI surfaces at once, which is why we run PPC alongside SEO for AI search.
Yes. We build and run stores on BigCommerce, Shopify, Magento, WooCommerce, and Volusion, so feeds, tracking, and landing pages are set up natively on each, and our developers can change the store when a campaign needs it. See BigCommerce, Shopify, Magento, and WooCommerce.
Our PPC marketing page covers paid search for every kind of business, including lead generation. This page is specifically about online stores: Shopping and Performance Max, product feeds, catalog-driven retargeting, and ROAS measured against margin.
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Twice a month: what changed in Google and AI search, what it means for your store, and exactly what to do about it. Written by the people who build and rank stores for a living.
First issue lands within two weeks. Check your inbox for a hello from us in the meantime.
