BigCommerce Theme Customization and Stencil Development

Your theme should help customers use your catalog and make it practical for your team to manage the storefront. MAK Digital helps BigCommerce merchants scope theme changes around their products, content and shopping experience.

Whether you need a focused template change or several connected storefront improvements, start with the pages and behaviors that need attention. We discuss the existing theme, relevant apps and the design requirements before defining the work.

Discuss a BigCommerce theme project · Explore BigCommerce project examples

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    PoolandHotTubDepo BigCommerce Development Case Study

    BigCommerce Web Developers

    Top Rated Our team of BigCommerce developers brings extensive knowledge and experience to every BigCommerce theme development project. Why move to Stencil? BigCommerce has carried over its best services while incorporating a host of new features to capitalize on advancements in search engine optimization, design, and technology. Switching to the updated framework can bring numerous benefits to business owners, including reduced costs for fixes and upgrades. Ultimately, moving from BigCommerce’s Blueprint to the new Stencil framework is a smart move for attracting new customers and encouraging repeat business.

    Some of the Benefits of Upgrading:

    • Stencil Is SEO-friendly

    • Stencil Means Speed

    • Akamai Image Manager

    • Minification of CSS & JS

    • Google AMP Support

    • Customization Made Easy

    • Stencil Is Developer-Friendly

    • Stencil Extends BigCommerce

    • Rich Snippets

    Showcasing Our BigCommerce Solutions

    Our customized BigCommerce development services have revolutionized businesses in diverse industries, catering to both B2B and B2C requirements. Elevate your online store’s performance with practical insights and specialized expertise from MAK Digital eCommerce Agency. As your reliable BigCommerce development partner, we provide solutions that drive growth and improve operational efficiency.

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    Custom BigCommerce Stencil Development Services

    Stencil Means Speed: When it comes to speed and efficiency, Stencil blows Blueprint out of the water by every possible metric. Stencil’s performance rating in Google page speed is around 90 for desktop and 74 for mobile. Those are solid numbers, particularly on desktop, making Stencil a winner for sites looking to maintain SEO best practices along with strong user experience.

    Improve Your SEO: Stencil Is SEO-friendly - Streamlined code and faster page load speed mean better SEO. Additionally, Stencil supports rich snippets, which allows search engines to gain a better understanding of what’s on a web page. Support for rich snippets is essential for sites looking to stand out among competitors on the same search results page.

    Mobile Friendly: Akamai Image Manager: Stencil uses Akamai Image Manager, which optimizes website images based on device size. That means images will load faster for visitors, regardless of the browser’s origin. This is a game-changer for online businesses looking to enhance a user’s experience through videos and high-quality images without needlessly adding to the page’s load time.

    Easier To Customize: The Stencil Theme Editor allows you to customize and manage storefront attributes with zero coding required. That means publishers quickly can adjust components such as colors, fonts, and many items displayed quickly and easily.

    • 2023 BigCommerce Design Awards Winner
    • 2022 BigCommerce Headless Awards Finalist
    • 2021 BigCommerce Headless Awards Finalist
    • 2020 BigCommerce Partner of the Year

    Define the theme changes your store needs

    Area to reviewQuestions for the project scopeExamples to include in acceptance checks
    Product pagesWhat information and selection steps do customers need?Representative products, options, content and error states
    Category and navigation pagesHow should customers browse the catalog?Relevant categories, navigation paths and mobile behavior
    Reusable componentsWhich elements appear across several templates?Shared content, display rules and affected pages
    Responsive behaviorWhat becomes difficult to use on smaller screens?Navigation, text, controls and layouts on agreed screen sizes
    Existing apps and customizationsWhich behaviors must continue working?Relevant app interactions and regression checks

    Theme customization or a storefront redesign?

    A theme customization addresses specific behavior or presentation within an existing storefront. A redesign starts with broader decisions about the shopping experience, visual direction and page layouts.

    If you need those design decisions first, explore BigCommerce website design and redesign. If your requirement extends beyond the theme into custom functionality or connected systems, see BigCommerce development services.

    Review the change beyond one screenshot

    A theme change needs more than a check of its appearance on one page. Use products and categories that represent the catalog, including unusual combinations of content or options that the change could affect.

    Agree on the relevant review scope before development. Depending on the work, that may include mobile layouts, keyboard use, content editing, existing app behavior and performance checks. Any specialist audit or remediation work should be defined explicitly.

    If store speed is the main concern, start with BigCommerce speed optimization so diagnosis can guide the implementation rather than assume the theme is the only cause.

    Plan the implementation and handoff

    Share the theme details, affected pages and examples of the intended behavior. Discuss which parts of the work need design input and which are ready for development.

    Before release, identify who reviews the change and how it will be checked against the agreed requirements. Handoff should cover what your team needs to manage the changed content or components and how future requests will be handled.

    For continued theme updates and troubleshooting after the project, discuss BigCommerce support and maintenance.

    NSPEC Innovations BigCommerce project image from the published case
    Existing published project image: NSPEC Innovations and its customized BigCommerce Austin theme.

    Published BigCommerce theme example

    NSPEC Innovations: Austin theme customization

    The published NSPEC Innovations case describes customization of MAK Digital’s BigCommerce Austin theme, including storefront styling and navigation. The project image shows the completed site; it is not a before-and-after comparison.

    Read the NSPEC Innovations theme case.

    Customized Solutions For

    BigCommerce Development Services

    • BigCommerce App Development Services

      Our expert team excels in developing both web and mobile BigCommerce apps. We craft enterprise-grade applications that perform flawlessly across all devices and browsers, ensuring a consistent and superior user experience.

    • BigCommerce Enterprise Services

      MAKDigital specializes in empowering high-volume, fast-growing businesses with our BigCommerce Enterprise development services. Our certified developers create scalable, secure, and bespoke eCommerce solutions that fuel growth. From advanced catalog management to seamless API integrations and cutting-edge UX/UI design, we ensure your enterprise-level store shines in the competitive market. Elevate your eCommerce strategy with MAKDigital and unlock the full potential of BigCommerce Enterprise.

    • BigCommerce Extension Development Company

      We optimize your BigCommerce store by adapting existing third-party extensions or incorporating new plugins and applications to enhance functionality. Our adept developers are well-versed in integrating and fine-tuning every extension for seamless performance. Moreover, we provide support in launching apps on the BigCommerce App Store, extending your store's features and market reach.

    • BigCommerce Payment Integration Services

      Our expert BigCommerce developers create secure, reliable, and high-quality payment gateways. These gateways ensure the safety of transactions, giving buyers confidence to complete their purchases without hesitation. Additionally, our payment solutions are user-friendly and fortified against any threats that could compromise sensitive information.

    • BigCommerce Performance Optimization Services

      Our performance specialists excel at optimizing your website's performance. They meticulously evaluate database issues, maximum load, and caching problems, address coding issues, optimize the front end, and assess the server. This ensures your site achieves fast page loads and maximum uptime, providing a seamless experience for your users.

    • BigCommerce PSD to Theme Conversion Services

      Our team of seasoned and highly skilled BigCommerce web developers excels at converting PSD designs to pixel-perfect themes for your website. Additionally, we ensure that your themes are responsive, providing a seamless and user-friendly experience across all devices, including mobile.

    Development case study for Webeyecare.com

    Choosing the Right Expert BigCommerce Development Agency

    • 2023 BigCommerce Design Awards Winner
    • 2022 BigCommerce Headless Awards Finalist
    • 2021 BigCommerce Headless Awards Finalist

    Selecting the right BigCommerce development company is crucial for the success of your online store. It requires evaluating the agency’s expertise, track record, and ability to deliver tailored BigCommerce solutions aligned with your business goals.

    As a BigCommerce development company, MAKDigital leverages extensive expertise in the BigCommerce product ecosystem and technical framework. This enables us to provide customized solutions that precisely meet your needs. Serving as your technology partner, our primary goal is to deliver essential BigCommerce development services for launching, migrating, or expanding your retail enterprise seamlessly.

    BigCommerce Stencil development questions

    Can you review changes to an existing theme?

    Share the store URL, theme details, existing customizations and the change you need. The implementation scope depends on the current storefront and its dependencies.

    Do I need a new theme for a few changes?

    Not every requirement calls for a new theme. Compare the work needed in the existing theme with the broader design and maintenance implications before deciding.

    What should I provide for a theme customization quote?

    Include affected page URLs, screenshots or reference designs, the expected behavior and examples from your catalog. Mention any apps or custom components that interact with those pages.

    Can theme changes affect SEO or other store behavior?

    Discuss the content, links and existing behaviors that the change could affect. Relevant SEO, compatibility and performance checks should be part of the agreed scope; a theme change does not by itself guarantee better rankings or speed.

    What should a theme change be checked against?

    Review representative product, category and content pages at desktop and mobile sizes. Include navigation, product options and the apps or customizations affected by the change in the agreed checks.

    Can theme work be planned separately from a full redesign?

    A focused theme change can be scoped around an existing storefront. Share the current theme and desired behavior so the discussion can distinguish a targeted customization from a wider redesign.

    Show us what needs to change

    Send your store URL and the theme changes you have in mind. Include examples that make the requirement concrete, especially where the behavior differs between desktop and mobile.

    Request a BigCommerce theme customization scopeEvaluate your migration

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