Client BigCommerce Website Redesign & SEO

Pool and Hot Tub Supplies | Launched 02/11/22

Pool and HotTub Depot has been in their industry for well over a decade and have been Canada’s leading online retailer for the industry since 2017! When you are the industry leader in anything there should be a sense of authority and specialization when consumers view your company. The old version of the Pool and HotTub Depot website did not present itself as an industry leader. While functional and designed well (navigation, layout, offerings) there was little to no branding or style to help consumers feel better about who they were purchasing from. Nothing about the previous site felt like an industry leader, this is what led Pool and HotTub Depot to approach MAK looking to redesign their site.


It was critical to inject a brand into their website, make it feel like it is the best source on the internet for pool and hot tub supplies, because it is. We completed an entire redesign of their Homepage, Category Pages, and Product Pages with the goal of making the site appear more professional and have better functionality.

The category pages required the most work to redesign and add extra relative content to assist in SEO efforts. We made small quality of life changes to help improve the customer buying experience. The new website design creates a more seamless process from the landing pages all the way to checkout. Visitors should be left with little to no questions about their product, company or services, shortening the decision-making process, leading to higher conversions for their bottom line.

Explore the success story of our comprehensive SEO strategy for Pool and HotTub Depot, where within a span of 8 months, we achieved remarkable results, including a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in Average Order Value, showcasing the impactful outcomes of our dedicated efforts alongside the e-commerce migration and website redesign initiatives.

PoolandHotTubDepot Home, Category and Product page templates.
  • Home Page
  • Category Page
  • Product Page


Here at MAK Digital we specialize in BigCommerce development, we knew exactly how to take the preexisting website and transform it. An immediate change you can notice is how ‘Current Offers’ is now displayed in a more inviting and appealing manner to visitors. The old version of the site had tons of white space, this looks unprofessional to visitors and was addressed. For example, articles displayed on the homepage only had a title and picture, by adding a small description and a “Read More” button it promotes a healtheir website navigation and should turn into longer retention and conversion rates. On product pages, adding small icons that inform customers about the company's shipping policies or that their purchase is secure, you help build trust with your consumer, it is small details like these that set good websites apart from bad ones.


Custom Features & Functionality

  • Custom API integration with
  • Complex Mega Navigation
  • Custom API integration with Searchanise
  • Custom built theme utilizing Stencil technologies
  • Custom filtering using Searchanise API
  • Custom Integration with Cloudfare
  • Custom integration with Klaviyo
  • Custom up-sell side cart component


Pool and HotTub Depot had been facing many difficulties with their eCommerce platform, but the solution was just a website away. The new website, developed and designed by MAKDigital, has been a game changer for the company. The website is now better prepared to meet all of's eCommerce needs, both current and future. It is now easier for customers to find what they’re looking for, making the online shopping experience (user experience) more convenient and efficient. In addition, their new website is equipped with modern, efficient payment options and secure checkout processes that customers can trust. The new website has been a great success for Pool and HotTub Depot and is expected to contribute to continued growth in the eCommerce sector.

Website redesign wire-frame


We reached out to MAKDigital desperately looking for a solution after another company delivered an incomplete site and abandoned us. The initial consult with Mary and her team was great, she had a plan for our site and advised short term band aid solution to mitigate issues with the old site until they could develop a complete new site. Outstanding experience, the new site is doing very well in SERP and lots of positive comments from our customers. Highly recommend MAKDigital, they are now our go-to company.

Pool & HotTub Depot
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