MAK built Byourbed.com utilizing headless technology through React and BigCommerce's APIs. Byourbed.com was built with three critical factors in mind: speed, user experience, and SEO & Accessibility. While building the new Byourbed.com site, MAK has ensured to use proven best practices to ensure nothing short of the highest level of performance and subsequently, ROI. Despite the large amount of traffic the new site is experiencing, the speed and performance the new site is able to maintain is nothing short of incredible, achieving near-perfect scores on any of the scaling systems. MAK decided to utilize Vimeo for video optimizations, Shopper Approved API integration for product reviews, and Searchanise API technology for the site's search function as well as merchandising. Finally, the site utilizes Cloudflare for all traffic load-balancing and security.
Byourbed.com decided it was time to move away from Volusion and onto a platform better suited for their growth trajectory. Byourbed.com's leadership worked with MAK to evaluate the market, and ultimately concluded that BigCommerce would be a near-exact fit for their stringent set of requirements. By utilizing BigCommerce's robust API technology, MAK was able achieve a perfect marriage between all of Byourbed.com's existing technologies, achieving ultimate performance.
Byourbed.com was migrated from Volusion and compared to last year it was almost 50% down in sales. We completed migration on 11/14/2022. The site has only been live for 2 weeks and we have instantly seen a huge increase in conversions. Last year the site finished with $2.1 million in sales, losing almost 50% this year, it was projected to finish the year at around $1.2 million in sales.
Had Byourbed stayed on Volusion and followed their sales trajectory they would of closed November at around $110K, however after switching to BigCommerce on 11/14/2022 it is finishing November at $150K this is an increase of over 35%! An unbelievable achievement in just two weeks! We are already seeing SEO organic positions climbing up and improving in an incredibly short time.
But this is not all! This was a very personal project for our company where we knew we could not fail! This was a project whereas compensation MAK did not receive a huge check, but instead as part of the payment ByourBed.com agreed to ship two trucks full of bedding to the two different churches that provided accommodations to the newly arriving Ukrainian refugees. Our co-founder Marina is from Ukraine and that is why this project, and the end result was so important to her.