TikiMaster.com BigCommerce Website Redesign
TikiMaster, a prominent brand in the tropical decor industry, embarked on a mission to revitalize its online presence. With outdated website design and a growing demand for mobile-friendly and B2C functionalities, TikiMaster sought a solution to enhance its digital footprint. Recognizing the expertise and track record of success at MAK Digital Design, TikiMaster chose us as their BigCommerce design partners to modernize their online platform and remain at the forefront of their industry.
Concept
TikiMaster, a renowned brand in tropical decor, embarked on a project initially aimed at updating its website framework to align with the latest version of BigCommerce. However, as the project progressed, TikiMaster recognized the potential benefits of a full site redesign alongside the framework update. Understanding that completing both the redesign and framework update simultaneously would optimize site health and performance, TikiMaster made the strategic decision to pursue this integrated approach, underscoring its commitment to enhancing its digital presence and elevating the user experience for its customers.
Recognizing the limitations of their outdated website, which not only lacked visual appeal but also suffered from sluggish performance, we prioritized enhancing both its design and speed. Concurrently, we addressed the performance issues plaguing the old site, implementing measures through expert BigCommerce SEO services to significantly improve its speed and responsiveness. By streamlining code and optimizing elements, we successfully accelerated the site's loading times, ensuring a seamless browsing experience for visitors.
Their new, completed website gives customers a trustworthy and credible feel, while simultaneously optimizing the user’s experience. The shopping experience has become a lot more streamlined, and the design more aesthetically appealing from homepage all the way through to checkout.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce - eCommerce Platform
- Google Analytics - Statistics
- Facebook Pixel - Statistics
- MailChimp - Email Marketing
- Searchanise - Complex Search Provider
- reCAPTCHA - Security
- Cloudfare - Content Delivery Network
- Segment - Customer Data Platform
- PayPal - Payment Processor
Redesign
Through our collaboration with Tikimaster, we embarked on a journey to infuse their online presence with a modern tropical aesthetic, while paying homage to the rich heritage of Tiki culture. With a focus on optimizing user experience and site functionality, we undertook a comprehensive BigCommerce website redesign aimed at revitalizing Tikimaster's digital identity. Central to the redesign effort was the creation of a more modern and visually captivating design that resonated with Tikimaster's tropical theme and the vibrant spirit of Tiki culture. This involved revamping the website's aesthetics to reflect the colorful and exotic essence of the Tiki lifestyle, thereby creating a more engaging and immersive user experience.
In line with modern design trends, our approach was mobile-first (responsive design), ensuring seamless usability across all devices. By prioritizing mobile responsiveness, we aimed to cater to the increasing number of users accessing the website from smartphones and tablets, allowing them to immerse themselves in the world of Tiki culture from anywhere. Additionally, we introduced several key features to enrich the user experience, including a custom homepage, custom mega navigation, and three category page templates for products, blogs, and navigation. We also incorporated a custom gift card section, providing users with convenient options for purchasing and gifting tropical-themed products. Through these initiatives, we not only modernized Tikimaster's online presence but also celebrated the unique allure of Tiki culture, fostering a deeper connection with enthusiasts worldwide.
As part of the redesign, we leveraged BigCommerce Stencil to create a dynamic and responsive theme. Our BigCommerce experts focused on enhancing site speed and performance through BigCommerce page speed optimization The new design also included advanced BigCommerce SEO services to boost search engine rankings and visibility. Moreover, our BigCommerce developers implemented custom integrations and features to ensure the site met all of Tikimaster's unique requirements.
Custom Features & Functionality
- Updated BigCommerce Node Version
- Custom About us page
- Custom Contact us page
- Custom Gift Cert page
- Custom Mega Navigation using custom React Component
- Custom Mobile Navigation using custom React Component
- Custom Side Cart using custom React Component
- Full site re-design
- Multiple custom category page templates
- Searchanise implementation
- SEO best practices and use cases within Theme build
- Theme Build using BigCommerce Stencil technology
Solution
In response to Tikimaster's challenges, we implemented a comprehensive solution aimed at transforming their online presence while addressing performance issues. Our approach centered on a redesign initiative that modernized the platform and optimized its functionality. We began by crafting a custom homepage, designed to showcase Tikimaster's diverse range of products and services engagingly. Additionally, we developed a custom mega navigation system, providing users with intuitive access to various sections of the website. Integrating a side-cart feature with custom React code streamlined the browsing and checkout experiences for customers.
To enhance user engagement and navigation, we created three category page templates for products, blogs, and navigation. Furthermore, we introduced a custom gift card section, offering convenient options for purchasing and gifting tropical-themed products. Concurrently, our team focused on performance optimization and SEO integration. We meticulously optimized meta tags, and content structure to enhance search engine visibility and drive organic traffic to the site.
By combining design enhancements with performance optimization and SEO strategies, we not only addressed Tikimaster's existing challenges but also positioned the brand for long-term success in the competitive market. The redesigned website now offers a seamless and immersive experience for users, reflecting Tikimaster's commitment to excellence and innovation in the tropical decor industry. Additionally, as a BigCommerce Elite Partner, we ensured top-tier BigCommerce customer service and support throughout the project.
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TikiMaster.com BigCommerce Website Redesign: Everything You Need to Know About the TikiMaster.com Digital Transformation
Why did TikiMaster decide to redesign their website?
TikiMaster recognized the need to modernize their outdated website design, improve performance, and enhance mobile-friendly and B2C functionalities to maintain their leadership in the tropical decor industry.
What were the main goals of the TikiMaster website redesign project?
The main goals were to update the website framework to align with the latest BigCommerce version, complete a full site redesign, improve site speed and performance, and optimize the user experience across all devices.
What specific enhancements were made to the user experience on TikiMaster's new website?
Enhancements included a modern tropical aesthetic, custom homepage design, custom mega navigation, multiple category page templates, a custom gift card section, and a seamless browsing and checkout experience with a side-cart feature.
What custom templates and pages were developed for the new TikiMaster website?
Custom templates and pages include the Home page, Category Template, Product Template, My Account, Contact Us, About Us, and Gift Certificate pages.
What services did MAKDigital provide for TikiMaster's website redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new TikiMaster website?
Integrations added include Google Analytics, Facebook Pixel, MailChimp, Searchanise, reCAPTCHA, Cloudflare, Segment, and PayPal.
How did the redesign improve the SEO and performance of TikiMaster's website?
The redesign involved implementing SEO best practices, optimizing meta tags and content structure, and significantly improving site speed and performance, as reflected in improved Google PageSpeed Insights scores.
What impact did the new BigCommerce website have on TikiMaster's eCommerce performance?
The new website provided a modern, visually captivating design, enhanced functionality, and improved performance, resulting in a seamless and immersive user experience. The optimized site is better prepared to meet current and future eCommerce needs, positioning TikiMaster for long-term success.
