What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

TikiMaster.com BigCommerce Website Redesign

B2C Retail | Launched 02/23/24

TikiMaster, a prominent brand in the tropical decor industry, embarked on a mission to revitalize its online presence. With outdated website design and a growing demand for mobile-friendly and B2C functionalities, TikiMaster sought a solution to enhance its digital footprint. Recognizing the expertise and track record of success at MAK Digital Design, TikiMaster chose us as their strategic partner to modernize their online platform and remain at the forefront of their industry.

View Live View Full Portfolio

Concept

TikiMaster, a renowned brand in tropical decor, embarked on a project initially aimed at updating its website framework to align with the latest version of BigCommerce. However, as the project progressed, TikiMaster recognized the potential benefits of a full site redesign alongside the framework update. Understanding that completing both the redesign and framework update simultaneously would optimize site health and performance, TikiMaster made the strategic decision to pursue this integrated approach, underscoring its commitment to enhancing its digital presence and elevating the user experience for its customers.

Recognizing the limitations of their outdated website, which not only lacked visual appeal but also suffered from sluggish performance, we prioritized enhancing both its design and speed. Concurrently, we addressed the performance issues plaguing the old site, implementing measures through expert eCommerce SEO to significantly improve its speed and responsiveness. By streamlining code and optimizing elements, we successfully accelerated the site's loading times, ensuring a seamless browsing experience for visitors.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

BigCommerce - eCommerce Platform
Google Analytics - Statistics
Facebook Pixel - Statistics
MailChimp - Email Marketing
Searchanise - Complex Search Provider
reCAPTCHA - Security
Cloudfare - Content Delivery Network
Segment - Customer Data Platform
PayPal - Payment Processor

Drag button left to see the difference!

Home Page
Category Page
Product Page

Redesign

Through our collaboration with Tikimaster, we embarked on a journey to infuse their online presence with a modern tropical aesthetic, while paying homage to the rich heritage of Tiki culture. With a focus on optimizing user experience and site functionality, we undertook a comprehensive BigCommerce website redesign aimed at revitalizing Tikimaster's digital identity. Central to the redesign effort was the creation of a more modern and visually captivating design that resonated with Tikimaster's tropical theme and the vibrant spirit of Tiki culture. This involved revamping the website's aesthetics to reflect the colorful and exotic essence of the Tiki lifestyle, thereby creating a more engaging and immersive user experience.

In line with modern design trends, our approach was mobile-first (responsive design), ensuring seamless usability across all devices. By prioritizing mobile responsiveness, we aimed to cater to the increasing number of users accessing the website from smartphones and tablets, allowing them to immerse themselves in the world of Tiki culture from anywhere. Additionally, we introduced several key features to enrich the user experience, including a custom homepage, custom mega navigation, and three category page templates for products, blogs, and navigation. We also incorporated a custom gift card section, providing users with convenient options for purchasing and gifting tropical-themed products. Through these initiatives, we not only modernized Tikimaster's online presence but also celebrated the unique allure of Tiki culture, fostering a deeper connection with enthusiasts worldwide.

colors:

Custom Features & Functionality

Updated BigCommerce Node Version
Custom About us page
Custom Contact us page
Custom Gift Cert page
Custom Mega Navigation using custom React Component
Custom Mobile Navigation using custom React Component
Custom Side Cart using custom React Component
Full site re-design
Multiple custom category page templates
Searchanise implementation
SEO best practices and use cases within Theme build
Theme Build using BigCommerce Stencil technology

Google PageSpeed Insights 02/22/24:

Performance:
- 35
Accessibility:
- 65
Best Practices:
- 67
SEO:
- 83

Google PageSpeed Insights 03/07/24:

Performance:
- 90
Accessibility:
- 96
Best Practices:
- 100
SEO:
- 100

Solution

In response to Tikimaster's challenges, we implemented a comprehensive solution aimed at transforming their online presence while addressing performance issues. Our approach centered on a redesign initiative that modernized the platform and optimized its functionality. We began by crafting a custom homepage, designed to showcase Tikimaster's diverse range of products and services engagingly. Additionally, we developed a custom mega navigation system, providing users with intuitive access to various sections of the website. Integrating a side-cart feature with custom React code streamlined the browsing and checkout experiences for customers.

To enhance user engagement and navigation, we created three category page templates for products, blogs, and navigation. Furthermore, we introduced a custom gift card section, offering convenient options for purchasing and gifting tropical-themed products. Concurrently, our team focused on performance optimization and SEO integration. We meticulously optimized meta tags, and content structure to enhance search engine visibility and drive organic traffic to the site.

By combining design enhancements with performance optimization and SEO strategies, we not only addressed Tikimaster's existing challenges but also positioned the brand for long-term success in the competitive market. The redesigned website now offers a seamless and immersive experience for users, reflecting Tikimaster's commitment to excellence and innovation in the tropical decor industry.