Byourbed.com Volusion to BigCommerce Headless Migration
Concept
MAK built Byourbed.com utilizing headless technology through React and BigCommerce's APIs. Byourbed.com was built with three critical factors in mind: speed, user experience, and BigCommerce SEO & Accessibility. While building the new Byourbed.com site, MAK has ensured to use proven best practices to ensure nothing short of the highest level of performance and subsequently, ROI. Despite the large amount of traffic the new site is experiencing, the speed and performance the new site is able to maintain is nothing short of incredible, achieving near-perfect scores on any of the scaling systems. Byourbed.com as well went through a BigCommerce page speed optimzation to ensure their website speed wasn't holding them back. MAK decided to utilize Vimeo for video optimizations, Shopper Approved API integration for product reviews, and Searchanise API technology for the site's search function as well as merchandising. Finally, the site utilizes Cloudflare for all traffic load-balancing and security.
Byourbed.com decided it was time to move away from Volusion and onto a platform better suited for their growth trajectory. Byourbed.com's leadership worked with MAK to evaluate the market, and ultimately concluded that BigCommerce would be a near-exact fit for their stringent set of requirements. By utilizing BigCommerce's robust API technology, MAK was able achieve a perfect marriage between all of Byourbed.com's existing technologies, achieving ultimate performance.
Byourbed.com was migrated from Volusion and compared to last year it was almost 50% down in sales. We completed BigCommerce Data migration on 11/14/2022. The site has only been live for 2 weeks and we have instantly seen a huge increase in conversions. Last year the site finished with $2.1 million in sales, losing almost 50% this year, it was projected to finish the year at around $1.2 million in sales.
Had Byourbed stayed on Volusion and followed their sales trajectory they would of closed November at around $110K, however after switching to BigCommerce on 11/14/2022 it is finishing November at $150K this is an increase of over 35%! An unbelievable achievement in just two weeks! We are already seeing SEO organic positions climbing up and improving in an incredibly short time.
But this is not all! This was a very personal project for our company where we knew we could not fail! This was a project whereas compensation MAK did not receive a huge check, but instead as part of the payment ByourBed.com agreed to ship two trucks full of bedding to the two different churches that provided accommodations to the newly arriving Ukrainian refugees. Our co-founder Marina is from Ukraine and that is why this project, and the end result was so important to her.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- Rewind Data Backups & Security
- Searchanise search
- ShipperHQ
- Shopper Approved Reviews
- Headless React Build using BigCommerce API
- Ship Station
- StoryBlock.io for Content Management
- Vimeo for Video Content
Redesign
The Homepage, Category Pages, and Product Pages will all be a focus during the redesign, for the new BigCommerce website design. The homepage required a larger focus on featuring key products for Byourbed to sell, the layout was chosen to give it more modern appearance over the old version. The category pages now display products and subcategories in a more optimized manner and highlights special collections to draw in customers. The product pages have been condensed to offer immediately important information with all other info available at the click of the mouse. We needed to de-clutter these pages so customers would be more focused on purchasing and not trying to figure out where all the relevant information they want is. Overall, the site was given an updated style to give it a more professional appearance and bring a solidified brand image across all pages.
To achieve this, we utilized BigCommerce Stencil technology, which allowed us to create a flexible and dynamic design. Our BigCommerce developers implemented the latest features and functionalities to enhance user experience. We also collaborated with BigCommerce design partners to ensure that the website's aesthetics matched the brand's vision and goals.
Custom Features & Functionality
- Complex Mega Navigation
- Custom API integration with Searchanise
- Custom API integration with Shopper Approved
- Custom component for easy product bundling
- Custom filtering using Searchanise API
- Custom headless Integration with StoryBlock.io
- Custom Integration with Vimeo
- Custom up-sell side cart component
- Headless React Build
Solution
The Byourbed website came out to be both good looking and user-friendly. The navigation bar is always visible, but does not take up much space. It enables a simple and intuitive navigation between sections of the site. An elegant and non-intrusive animation makes visiting the site as comfortable as possible. A thought-out choice of fonts helps visitors grasp content as easy as possible. At the same time the abundance of free space in site blocks leaves the impression of lightness and airiness, making the blocks aesthetically pleasing and convenient for reading.
We also implemented BigCommerce retainer service to ensure ongoing support and maintenance for the website, keeping it running smoothly and up-to-date. Our collaboration with BigCommerce elite agency partners helped us leverage the best practices and advanced tools available in the industry.
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Byourbed.com BigCommerce Migration: Everything You Need to Know About the Byourbed.com Headless BigCommerce Transformation
Why did Byourbed.com switch from Volusion to BigCommerce?
Byourbed.com switched from Volusion to BigCommerce to better support their growth trajectory. BigCommerce offered a robust API technology and a platform that met Byourbed's stringent requirements, allowing for better integration with existing technologies and improved overall performance.
What was the main goal of Byourbed.com's website redesign?
The main goal was to create a fast, user-friendly, and SEO-optimized site using headless technology through React and BigCommerce's APIs. This included focusing on speed, user experience, and SEO & accessibility to ensure the highest level of performance and return on investment.
How did MAKDigital enhance Byourbed.com's website?
MAKDigital enhanced the website by implementing headless technology with React, optimizing video content with Vimeo, integrating product reviews with Shopper Approved, and improving search functionality with Searchanise. They also used Cloudflare for traffic load-balancing and security.
What improvements were seen after migrating to BigCommerce?
After migrating to BigCommerce, Byourbed.com saw a significant increase in conversions and sales. The website finished November with a 35% increase in sales compared to projections if they had stayed on Volusion. SEO organic positions also improved rapidly.
How did Byourbed.com's redesign impact customer experience?
The redesign focused on decluttering pages, featuring key products, and optimizing category and product pages. This made the site more user-friendly and helped customers find important information quickly, enhancing the overall shopping experience.
What custom features and functionalities were implemented?
Custom features included a complex mega navigation, API integrations with Searchanise and Shopper Approved, easy product bundling components, custom filtering, headless integration with StoryBlock.io, and a custom up-sell side cart component.
How did the partnership with MAKDigital benefit Byourbed.com beyond the website redesign?
Beyond the website redesign, Byourbed.com formed a meaningful relationship with MAKDigital, resulting in the donation of two truckloads of bedding to Ukrainian refugees. This partnership not only improved Byourbed's online presence but also had a positive social impact.
What are the future plans for Byourbed.com following the successful migration and redesign?
Byourbed.com aims to continue growing and improving its online presence, leveraging the new headless store's capabilities to enhance customer engagement and drive sales. They plan to build on the success achieved through the partnership with MAKDigital and their new platform.
