Amazon Brand Store, A+ Content, and listing design

Amazon Store Design That Gives Your Brand Its Own Space on Amazon

Most of Amazon looks the same. A Brand Store is the exception: a multi-page shop inside Amazon with your layout, your photography, and none of your competitors' ads. We plan it, design it, and build it in Amazon's Store builder, then carry the same look into A+ Content and listing images so every product page backs it up.

83%
Longer dwell, 3+ page Stores
32%
More sales per visitor
20%
Reported Premium A+ lift

MAK Digital at a glance

  • 15

    Years in eCommerce

    Fifteen years of building, migrating, and growing online stores for B2B and B2C brands.

  • 30+

    In-house specialists

    SEO, AI search, paid media, design, and development experts under one roof.

  • USA

    US-led, globally staffed

    A US-based core team you talk to directly, backed by vetted specialists worldwide.

  • 4.9

    Client rating

    Average score across 650+ verified client reviews.

Amazon store design

What Our Amazon Store Design Service Includes

Amazon gives registered brands three places to tell their story: the Brand Store, the A+ section of each product page, and the image gallery. They work best when they are designed together. Our design team produces all three, and our marketers make sure the traffic finds them.

  • Brand Store Strategy & Structure

    A page plan before any design: a home page, category pages for each product line, and pages for best sellers, new arrivals, or bundles, arranged the way your customers shop. Amazon's own data favors Stores with three or more pages, so structure comes first.

  • Brand Store Design & Build

    Header and hero artwork, lifestyle and product imagery, shoppable images, video, and product grids designed for desktop and the mobile app, then assembled from tiles in the Store builder and submitted for Amazon's review.

  • A+ Content Design

    The enhanced section below the bullets on each product page, designed with comparison charts, feature callouts, and lifestyle images that answer the questions shoppers have before they buy, and written to pass Amazon's content guidelines.

  • Premium A+ & Brand Story

    For eligible brands, Premium A+ with full-width imagery, video, and interactive modules, plus the Brand Story carousel that appears above A+ on every listing and links shoppers back into your Store.

  • Listing Images & Infographics

    A compliant main image and a gallery that does the selling: scale and size, features with short captions, what is included, a comparison, and the product in use. Designed to be legible on a phone, where most shoppers see them.

  • Titles, Bullets & Search Terms

    Titles and bullet points rewritten around how shoppers search and what they need to know, with backend search terms filled in, so the design work is supported by listings that can be found.

  • Campaign Pages & Seasonal Updates

    Store pages built as destinations for Sponsored Brands ads and seasonal promotions, refreshed through the year. Amazon reports that Stores updated within the last 90 days earn more repeat visitors and more sales per visitor.

  • Store Insights & Testing

    Store Insights reviewed after launch to see which pages and tiles earn visits and sales, source tags set up for your ads and social links, and A+ versions compared where Amazon's experiments tool is available to you.

  • Amazon and Your Own Store

    Your Amazon presence matched to your website, and Buy with Prime added to your Shopify or BigCommerce store where it suits you, so Prime members can check out on your site with the delivery they expect.

How brand content works on Amazon

What Amazon Gives Brands in 2026, and How to Use It

Amazon keeps adding tools for brand owners and keeps them behind Brand Registry. The brands that benefit are the ones that treat those tools as a connected set and keep them current, which is less about one big design project and more about a system you can maintain.

  • Brand Registry Comes First

    A Brand Store, A+ Content, Brand Story, and Sponsored Brands all require a Professional selling account and Amazon Brand Registry. If you are not enrolled yet, we will point you to the steps.

  • More Pages, More Sales

    Amazon Ads reports that Stores with three or more pages see 83 percent longer shopper dwell time and 32 percent higher attributed sales per visitor than smaller Stores.

  • A+ Content Lifts Listings

    Amazon reports that basic A+ Content can raise sales by up to 8 percent and well-made Premium A+ by up to 20 percent. It can also reduce returns by setting expectations clearly.

  • The Store Is Yours Alone

    A Brand Store shows no competitor ads and has its own short amazon.com address, which makes it the right landing page for ads, social posts, and packaging inserts.

  • Designed for the App

    Tiles, images, and text are checked in the Amazon app's layout as well as on desktop, because a module that works wide can become unreadable when it stacks.

  • Amazon Reviews Everything

    Stores and A+ modules are checked against content policies before they publish. Claims, pricing language, and image text that break the rules cause rejections, so we design to the policy from the start.

On every Amazon design project

Our Amazon Design Standards

Each Store, A+ module, and image set we deliver meets these:

  • A page plan agreed before design, with at least three Store pages where the catalog supports it
  • Artwork sized to Amazon's module specifications for desktop and mobile
  • Copy and images checked against Amazon's content policies before submission
  • Main images that meet Amazon's requirements, with a gallery that tells the full story
  • A+ Content and Brand Story that link back into the Store
  • Text large enough to read in the mobile app
  • Editable source files for every image and module
  • Source tags in place so Store traffic can be traced to its origin
  • A refresh schedule so the Store is updated at least every quarter

How an Amazon Store Design Project Runs

Six steps: confirm access and goals, plan the pages, design, build in Amazon's tools, pass review and launch, then measure and refresh. A Brand Store usually takes three to four weeks; A+ Content for a product line follows the same path.

  • Access & Goals

    Brand Registry and account access confirmed, the catalog reviewed, and the goals agreed: launches, hero products, the shoppers you most want to reach.

  • Page Plan & Content

    The Store structure, the modules for each page, and a list of the photos, video, and copy needed, with gaps identified early.

  • Design

    Store pages, A+ modules, and listing images designed and shown to you in desktop and app layouts for feedback.

  • Build in Amazon

    The Store assembled in the Store builder, A+ Content created in Seller Central, and images uploaded to each listing.

  • Review & Launch

    Everything submitted for Amazon's review, any requested changes made, and the Store published and linked from your listings and ads.

  • Measure & Refresh

    Store Insights reviewed after the first month, with a plan for seasonal updates and the next pages to add.

What Our Clients Say

Brands we have designed and built for, on Amazon and on stores of their own.

  • Rob

    Right To Bear, righttobear.com

    “I had a great experience working with the team at MAKdigitaldesign. Will definitely come back for future projects. Our BigCommerce store looks great, and everything was done in a timely and orderly fashion.”

  • Marc Frankel

    CEO, Longislandwatch.com

    “The MakDigital crew whipped up a gorgeous website for me, and they went the extra mile! The bespoke site they churned out knocked my socks off and exceeded all my expectations.”

  • ProAudio

    ProAudio

    “The MAK squad whipped up an absolutely stunning website for me and totally outdid themselves! The tailor-made site ended up far exceeding my wildest dreams. They wrapped it up right on schedule, it's completely mobile-friendly, and my visitor stats are skyrocketing.”

Does your brand look like itself on Amazon?

Send us your Store or a listing link. We will reply with what we would build, the content we would need from you, a timeline, and a price.

Amazon Store Design Questions

Eligibility, what is included, A+ Content, timing, cost, Webstore, Buy with Prime, ads, and updates.

Who can have an Amazon Brand Store?

Any seller or vendor with a Professional selling account whose brand is enrolled in Amazon Brand Registry, which requires a registered or pending trademark. The Store itself is free. If you are not enrolled yet, we can explain the steps and start the design while your application is in progress.

What does your Amazon store design service include?

A page plan, the artwork and layouts for each Store page, the build in Amazon's Store builder, and submission for review. A+ Content, Premium A+, Brand Story, listing images, and listing copy can be included in the same project, and most brands choose at least A+ for their main products.

What is the difference between a Brand Store and A+ Content?

A Brand Store is a multi-page shop for the whole brand, reached from your brand name on listings, from ads, and from its own link. A+ Content is the enhanced description on an individual product page. The Store builds the brand; A+ closes the sale on each product. They are stronger together.

How long does it take?

Three to four weeks for a typical Brand Store, from the first call to publication, provided photos and product information are available. A+ Content for a product line usually takes two to three weeks. Amazon's own review adds a few days to each.

How much does Amazon store design cost?

It depends on the number of Store pages, how many products need A+ Content and images, and whether photography or copywriting is required. We give a fixed price after reviewing your catalog and what you already have.

Do you still build Amazon Webstore sites?

No, and nobody does: Amazon closed Webstore on July 1, 2016. If you want a store on your own domain that works with Amazon, the current answer is your own eCommerce website on a platform such as BigCommerce or Shopify, with Buy with Prime or Amazon fulfillment connected. We build those too.

What is Buy with Prime, and should we use it?

Buy with Prime lets Prime members check out on your own website using their Amazon account, with Prime delivery fulfilled by Amazon. It is available in the United States, through an app on Shopify and a widget on BigCommerce. It suits brands that already hold inventory with Amazon; we usually suggest testing it on a few strong products first.

Can you supply the photos, video, and copy?

Yes. We can work from your existing assets, retouch and extend them, or arrange new product and lifestyle images. Copy for the Store, A+ modules, titles, and bullets is written by our content team to Amazon's guidelines. See content marketing for how we write.

Do you manage Amazon advertising as well?

We can. Sponsored Brands ads are the natural partner to a Brand Store because they can send shoppers to a specific Store page. Our PPC team plans the campaigns and uses source tags to see which ones bring Store sales.

How often should a Brand Store be updated?

At least once a quarter. Amazon's data shows that recently updated Stores earn more repeat visits, and seasonal pages give your ads a relevant destination. We set a refresh schedule at launch and can handle the updates for you.

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