Client Volusion to BigCommerce Migration

Watches | Launched 03/08/21

Island Watch is a small, Long Island-based, family-owned, and operated business that provides 100% authentic novel and unique watches. Although their products are high quality, they have been running their online store on an old, outdated platform (Volusion), with a site that was not very appealing to the eyes. That is why we at MAKDigital have completely redesigned their site, as well as migrated Island Watch to the more modern BigCommerce platform.


Before Island Watch began their redesign project with MAKDigital, they were working with an outdated design that was cluttered, and frustrating to navigate. What they desperately needed was a more streamlined and modern design, with great visuals related to their brand and products.

MAKDigital started from square one, creating a brand-new website from scratch in order to bring Island Watch’s appearance and functionality up to date. As a part of this, we completely redesigned their homepage, adding high-quality images for each respective category, as well as hover over effects for a more modern feel. On top of this, there is now a Featured Brands section highlighting Island Watch’s personal recommendations, as well as a section for Trending Watches, where you can see what other shoppers are buying.

In addition to their homepage, MAKDigital also customized and updated Island Watch’s category pages, product pages, and their informational pages, including, but not limited to, “About Us”, and “Frequently Asked Questions”.

Their new, completed website gives customers a trustworthy and credible feel, while simultaneously optimizing the user’s experience. The shopping experience has become a lot more streamlined, and the design more aesthetically appealing from homepage all the way through to checkout.

LongIslandWatch Home, Category and Product page templates.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

Drag button left to see the difference!

  • Home Page
  • Category Page
  • Product Page


In addition to Island Watch’s redesign of their BigCommerce website design, they needed significant improvement to their mobile usability. On their old website, everything felt cramped together, and unorganized on mobile devices and tablets. With the prevalence of mobile users in eCommerce today, responsive design was a major implementation that Island Watch needed on their site. We at MAKDigital tackled this problem head-on, making sure that everything translated beautifully from desktop, to tablet, to mobile device.

As you can see from the current site, we added breathability where it was desperately needed, without cutting any corners. The banner now fits snugly, whilst each respective category is no longer cramped together, giving the high-quality images the screen-space they need to make an impact.


Custom Features & Functionality

  • Complex Mega Navigation
  • Custom API integration with Searchspring
  • Custom API integration with Smile Rewards
  • Custom BigCommerce Theme
  • Custom component for easy product bundling
  • Custom Integration with Affirm
  • Custom Integration with Vimeo
  • Custom up-sell side cart component


MAKDigital tackled Long Island Watch's challenges through a complete redesign, aligning the site with the brand. The homepage, enriched with high-quality images and user-centric sections, offers a modern experience. Category and product pages were revamped for cohesiveness.

Responsive design and mobile optimization were prioritized for seamless user transitions. MAKDigital leveraged BigCommerce capabilities, integrating applications like Affirm Payments and Searchspring Search. Custom features, from mega navigation to up-sell side carts, were implemented, resulting in a transformed online presence.

In summary, the collaboration led to a visually appealing, user-friendly site, meeting brand expectations. The success was marked by improved credibility, streamlined processes, and enhanced mobile usability, culminating in a successful migration from Volusion to BigCommerce.

Website redesign wire-frame
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