PhastekPerformance.com Volusion to BigCommerce Website Migration & Redesign
Phastek Performance, is one of the leading online retailers for Chevy, Corvette and GMC aftermarket performance parts and styling upgrades. In business since 2009 Phasteks catalogue has grown significantly, since initially starting only servicing 5th generation Camaros it was time for a much needed upgrade! Phastek approached MAK Digital with the desire to change eCommerce platforms and redesign the appearance of their site to match its new functionality and upgraded performance. Much like the vehicles they care for Phastek understood their investment would go a long way when working with MAK Digital.
Concept
PhastekPerformance.com was migrated from Volusion to BigCommerce. MAK implemented a complex design from the ground up, featuring multiple category page views dependent on category structure. The site’s navigation structure is dynamic, based upon user’s selected vehicle. This was enabled in part due to a custom integration with Convermax, where the user can select their specific make, model, and year of vehicle through their extensive database, and then the entire top-level navigation structure would update with categories and sub-categories tailor-made for that specific vehicle. The site also displays a default navigation structure for scenarios where the user has not selected a vehicle.
Our implementation allows for complete flexibility where the client needs it most: In the future, a store owner can add as many additional vehicle shops as needed; without any intervention from MAK or a technical resource.
The ability to easily and intuitively select or switch vehicles throughout the user experience was a primary focus of MAK during this project. Many, if not most of Phastek’s customers own multiple vehicles, and we are accommodating them by storing additional cars in their virtual “garage” via stored cookies. This garage feature is also being synced with customer wish lists via a custom-coded API integration, where BigCommerce’s native wish list functionality was essentially transformed into a garage/build list.
The new Phastek site also features a custom-built React side cart component as well as a custom-developed React component for mobile navigation. Also, a custom implemented stamped.io reviews and rewards. The redesign included BigCommerce Stencil implementation to create a seamless and engaging user interface. Our team of BigCommerce web designers ensured the site is visually appealing and highly functional.
Furthermore, our BigCommerce developers worked diligently to optimize the site for BigCommerce page speed and performance, ensuring a fast and efficient browsing experience for users. This project was executed with the collaboration of our BigCommerce design partners to ensure a cohesive and professional design.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce Stencil
- Affirm Payments
- Avalara Tax
- PayPal Braintree Payments
- Rewind Backups
- Shipper HQ
- Signifyd Fraud Check
- Stamped.io
- Accessibe
- Convermax
- Route Shipping Insurance
- ShipStation
- Space48 Meta Fields
Redesign
The redesign for Phastek was meticulously planned to usher in a modern and sleek appearance through a new BigCommerce website design. The previous site was plagued with issues of disorganization and clutter, which detracted from its usability and overall aesthetic. It almost seemed like the site was built with two different design philosophies, creating a disjointed user experience. This lack of cohesion not only confused visitors but also undermined the brand's professional image.
One of the major issues we addressed was the inconsistent use of fonts and mismatching categories and layouts. The old design featured a variety of fonts across different sections, contributing to a chaotic visual presentation. Categories were not logically organized, making it difficult for users to navigate the site efficiently. By unifying the font choices and reworking the category structure, we aimed to create a more intuitive and streamlined browsing experience. This reorganization was essential in transforming the site into a coherent and visually appealing platform that aligns with the brand’s identity.
The comprehensive redesign brought a uniform design that significantly elevated the professional appearance of PhastekPerformance. By focusing on creating a consistent look and feel, we ensured that the site now reflects the true industry leadership of Phastek. The new website design positions PhastekPerformance as a market leader, enhancing its credibility and appeal to both new and returning customers. This transformation highlights the importance of cohesive design in establishing a strong online presence and effectively communicating the brand's value.
Our BigCommerce experts, backed by experience in digital marketing for the automotive industry, ensured the redesign went beyond aesthetics. The new Phastek website delivers a streamlined user experience while supporting SEO, lead generation, and customer retention strategies tailored to the automotive market. By uniting cohesive design with proven marketing practices, we positioned PhastekPerformance as a stronger industry leader, ready to capture more traffic, increase conversions, and sustain long-term growth.
Custom Features & Functionality
- Complex Data migration from Volusion to BigCommerce
- Custom BigCommerce Build
- Custom implementation with Convermax to allow custom site browsing experience depending on which vehicle was selected
- Custom Mega navigation allowing for the multiple display depending on the vehicle selected
- Custom product template allowing to perform check on product fitmen integrated with Convermax
- Custom React component for the complex mobile navigation and 'my account' view on mobile
- Custom React component for the side cart functionality
- Multiple category page templates allowing for different presentations of the category pages
- Multiple custom page templates allowing for the different page displays
- On-page SEO Optimization
Solution
MAKDigital provided Phastek with a comprehensive solution for their digital eCommerce project. The BigCommerce data migration of the site from Volusion to BigCommerce allowed for greater flexibility and scalability. MAK implemented a complex design from the ground up and incorporated a dynamic navigation structure based on the user's selected vehicle. This was enabled through a custom integration with Convermax, where the user can select their specific make, model, and year of vehicle through their extensive database, and the navigation structure would update accordingly. A default navigation structure was also provided for scenarios where the user has not selected a vehicle.
Additional features included a side cart component built with React, mobile navigation component built with React, and API integration to sync customer wish lists with a virtual “garage”. Furthermore, an integration with Stamped.io was implemented for product reviews and rewards. The ability to easily and intuitively select or switch vehicles throughout the user experience was a primary focus of MAK in this project.
The new Phastek site will allow for scalability and future growth, where a store owner can add additional vehicle shops as needed, without any intervention from MAK or a technical resource. This solution provides an excellent digital eCommerce platform with intuitive user experience and enough room for customization and scalability. Through our partnership as a BigCommerce Retainer Service and a BigCommerce Marketing Agency, we ensured that Phastek’s website is optimized for both performance and user engagement.
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Phastek BigCommerce Migration & Re-Design: Everything You Need to Know About the Phastek BigCommerce Website Migration & Redesign
Why did Phastek Performance decide to migrate from Volusion to BigCommerce?
Phastek Performance needed a more flexible and scalable eCommerce platform to accommodate its growing catalog and customer base. BigCommerce offered the advanced features and customization options required to meet their needs.
What were the main objectives of the website redesign for Phastek Performance?
The redesign aimed to update the site's appearance to reflect a more professional and cohesive look, enhance user experience, and integrate advanced functionalities like dynamic navigation and custom vehicle selection.
How does the dynamic navigation structure work on the new Phastek site?
The navigation structure updates based on the user's selected vehicle, thanks to a custom integration with Convermax. Users can select their make, model, and year, which customizes the categories and sub-categories displayed.
What custom features were implemented on the Phastek site?
Custom features include a React-based side cart component, a mobile navigation component, dynamic navigation based on vehicle selection, multiple category page templates, and an API integration for syncing customer wish lists with a virtual garage.
How does the virtual “garage” feature benefit Phastek’s customers?
The virtual garage allows customers to store information about multiple vehicles, making it easy to switch between them and find parts specific to each vehicle. This feature enhances user experience by saving preferences and wish lists for each car.
What role did Convermax play in the Phastek site migration?
Convermax provided the extensive database that enables users to select their vehicle's make, model, and year, which in turn updates the site's navigation and product fitment checks, ensuring users find the right parts for their vehicles.
How does the new site support future scalability for Phastek Performance?
The new BigCommerce platform allows Phastek to add additional vehicle shops and expand their product offerings without needing technical intervention. This flexibility supports ongoing growth and adaptation.
What integrations were added to the new Phastek site to enhance functionality?
Integrations include Stamped.io for product reviews and rewards, Affirm Payments, Avalara Tax, PayPal Braintree Payments, Rewind Backups, Shipper HQ, Signifyd Fraud Check, Accessibe for accessibility, Route Shipping Insurance, ShipStation, and Space48 Meta Fields.
