It's all about making the checkout process more accessible
Braintree, acquired by PayPal in 2013, is a company based in Chicago that specializes in web payment systems for eCommerce businesses. Their product also allows businesses to accept payments within their mobile applications. Braintree seamlessly integrates with many of the leading eCommerce platforms, including BigCommerce and Magento.
It is important that your customers are able to pay for your products or services in whatever way is most convenient for them. Giving them a wider variety of payment options helps ensure customers won’t bounce from your website due to the lack of their preferred payment method.
If you’re interested in switching to Braintree on your eCommerce store, reach out to us to learn more.