ForkliftTire.com BigCommerce Website Redesign
Forklift Tire Company is the one of the internet’s best sources for forklift tires and industrial equipment tires, industrial wheels, and support. Based in Pasadena, California their mission is to keep the revolutions of your business moving forward. Come late 2022 Forklift Tire Company decided it was time for an upgrade in their website’s performance. MAK Digital was approached to perform a BigCommerce Web Design and optimize ForkliftTire.com, bringing them to a new stage in their eCommerce journey.
Concept
Forklift Tire Company aims to redesign their BigCommerce website design and make it more modern, aesthetically pleasing, and search engine friendly. The revamped website will be on the BigCommerce platform, featuring a BigCommerce Stencil that provides easier navigation for visitors. It will also have an optimized page structure and a new layout that is more aesthetically pleasing. The new layout will also feature more products, which helps to create a visually appealing and organized website. The site will also be optimized for Search Engine results pages, allowing for better visibility and more organic traffic.
The old website was lacking in terms of design and was very similar to a beginner website. It was not very eye-catching and had no stunning visuals to draw in visitors and make them stay. However, the new website is designed to be aesthetically pleasing, organized and search engine friendly. It will also have a more modern and up-to-date look and feel that visitors will find engaging and easy to navigate. With the new website, visitors will be able to find the information they need quickly and easily, resulting in a more positive user experience. Additionally, our collaboration with BigCommerce design partners ensured that the new site would meet all modern standards and expectations. Our work also included BigCommerce page speed optimization to improve the site's performance and user satisfaction.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
Redesign
The redesign was focused on the need for a more focused navigation, an optimized version one that would lead visitors through the buying process more easily. Forklift Tire Company expressed the desire for an updated appearance but specifically requested it not be too distracting from the products. Using their existing logo as a base to work from the MAK team created what we believe to be the best optimization for their current product offerings. The entire site including Homepage, Category pages, Product Pages and all other auxiliary pages were updated. Addtionally, the site was designed mobile-first making it responsive to any screen medium.
The primary challenge to address was the site's navigation, a crucial aspect of BigCommerce design. By consolidating all the “Tire” and “Wheels” subcategories into one main product category for each, the navigation became much clearer and more user-friendly. This restructuring opened up opportunities for further optimization, allowing us to streamline the user experience. We maintained the “Bundled” and “Parts” categories as they were, but we emphasized the “Bundled” category. This decision was made because, along with “Tires” and “Wheels,” bundled products represent a significant offering for the business. The newly available space was effectively utilized for the “Blog” and “Contact Us” pages, which had previously been tucked away in the footer. This strategic reallocation ensured that important resources and communication channels are now more accessible, enhancing the overall user experience and site functionality through BigCommerce experts.
Our team of BigCommerce developers meticulously crafted custom themes that align with Forklift Tire Company's branding, ensuring a cohesive look and feel across all pages. The newly designed website also benefits from BigCommerce SEO optimizations, improving search engine visibility and driving organic traffic to the site. By leveraging the expertise of our BigCommerce web designers, we were able to create a user-centric layout that not only looks great but also performs exceptionally well in terms of usability and accessibility in the BigCommerce theme development process.
MAK Digital is excited to see how ForkliftTire.com will improve with their updated website!
Custom Features & Functionality
- Custom Mega Navigation
- Custom Navigation Components
- Custom Searchanise implementation
- Custom Side Cart React Component
- Custom Mobile tiered navigation
Solution
The solution to rebuilding ForkliftTire.com involved creating a more user-friendly and professional website, addressing the core needs of the business and its customers. We began by introducing a mega-navigation menu, significantly enhancing the site's navigation and allowing visitors to effortlessly find the products they are searching for. This intuitive menu structure not only improves the user experience but also makes the vast product catalog more accessible and organized.
In addition to revamping the navigation, we migrated the website to the BigCommerce platform. BigCommerce offers a robust and versatile foundation with a wide range of customizable options, making it an ideal choice for ForkliftTire.com. This platform supports advanced eCommerce functionalities, seamless integrations, and high scalability, all crucial for a growing business. By leveraging BigCommerce's capabilities, we tailored the website to meet ForkliftTire.com's exact specifications, ensuring that every feature and design element aligned with their business objectives and customer needs.
Throughout this process, MAK Digital's expertise in BigCommerce development played a pivotal role. Our team of skilled developers and designers worked diligently to create a website that is not only visually appealing but also highly functional. We focused on optimizing the site's performance, enhancing its loading speed, and ensuring a seamless user journey from start to finish. The new website is designed to be fully responsive, providing an optimal browsing experience across all devices, whether desktop, tablet, or mobile.
The end result is a website that embodies professionalism and user-friendliness. Visitors to ForkliftTire.com can now easily browse through the extensive product range, access detailed product information, and make informed purchasing decisions with ease. By implementing best practices in BigCommerce development, we ensured that the website is both robust and flexible, capable of adapting to future needs and expansions. This comprehensive overhaul has positioned ForkliftTire.com as a leader in its industry, with a modern, efficient, and customer-centric online presence.
The project also involved BigCommerce retainer services to provide ongoing support and maintenance, ensuring the website remains up-to-date and continues to perform optimally. Additionally, as a BigCommerce elite agency, MAK Digital has the expertise to offer continuous enhancements and strategic guidance to drive further growth and success for ForkliftTire.com.
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ForkLiftTire BigCommerce Re-Design: Everything You Need to Know About the ForkLiftTire BigCommerce Site Re-design
What prompted Forklift Tire Company to redesign their website?
Forklift Tire Company sought to upgrade their website’s performance and aesthetics to provide a better user experience and enhance their online presence. The existing site was outdated and lacked visual appeal.
What platform is the new Forklift Tire Company website built on?
The new website is built on the BigCommerce platform, chosen for its flexibility, scalability, and wide range of customizable options.
What are the main features of the redesigned ForkliftTire.com website?
The redesigned website features a custom mega-navigation menu, optimized page structure, aesthetically pleasing layout, mobile-first design, and improved search engine optimization for better visibility and organic traffic.
How does the mega-navigation menu improve user experience on ForkliftTire.com?
The mega-navigation menu organizes the product categories more intuitively, allowing visitors to easily find what they are looking for, which simplifies the buying process and improves overall site navigation.
What specific design improvements were made to ForkliftTire.com?
The design improvements include a more modern and up-to-date look, a visually appealing and organized layout, a focus on not distracting from the products, and a responsive design for various screen sizes.
What custom templates were developed for the new website?
Custom templates developed include the Home page, Category pages, Product pages, My Account, Contact Us, and About Us pages. Each template is designed to enhance user experience and navigation.
How has the site’s navigation been optimized in the redesign?
The navigation was streamlined by grouping all “Tire” and “Wheels” subcategories into main product categories, emphasizing important offerings like “Bundled” products, and making the “Blog” and “Contact Us” pages more accessible.
What integrations and applications were added to the new ForkliftTire.com site?
Integrations and applications added include Affirm Payments, Cloudinary, Rewind Data Backups, Searchanise Search, ShipperHQ, Stamped.io, and GraphQL, enhancing the site’s functionality and user experience.
