Zuum Media Volusion to BigCommerce Migration Case Study

Name: User
Item: MAK Digital
Rating: 5
Author: Brett Wood

Consumer Electronics | Launched 10/05/23

ZUUM is an industry leading Value-Added Distributor with a serious focus on firmware, driver development and technical support. Their collective knowledge of the audio and video industry gives them the confidence to guarantee client satisfaction. While their knowledge of the audio and video industry is practically unmatched their experience and expertise within eCommerce has left much to be desired. ZUUM understood their position and sought out MAK Digital to help bring their site into a new era.

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Concept

ZUUM had been charting a successful course in the industry, operating with an eCommerce site that, quite frankly, had seen better days. The original ZUUM website was akin to a blank canvas, with vast expanses of white space and a glaring lack of branding or style. While its simplicity made navigation somewhat straightforward, it presented a challenge when it came to product information. Vital details were scattered and often hard to decipher, creating hurdles for effective shopping. The absence of contemporary eCommerce essentials like 'Quick View' or 'Compare' only compounded these difficulties.

The old website, in terms of design, resembled a novice's first endeavor. It lacked the visual allure to captivate visitors and keep them engaged. But with the advent of the new website, a transformation was underway. It was conceived to be not just aesthetically pleasing but also meticulously organized and search engine-friendly. A modern, up-to-date look and feel were at the forefront, promising an engaging and seamless user experience. The migration from Volusion to BigCommerce, utilizing BigCommerce data migration, became the cornerstone of this evolution. With the new website, visitors could now effortlessly access the information they sought, resulting in a vastly improved and positive user experience.

MAK Digital undertook a comprehensive BigCommerce site design, integrating advanced features to ensure the site was both user-friendly and visually appealing. As a BigCommerce expert, we leveraged our expertise to incorporate essential eCommerce features and optimize the site for better performance. Additionally, BigCommerce search engine optimization was a critical focus, ensuring that the new website was not only functional and attractive but also highly visible in search engine results. This holistic approach guaranteed that ZUUM's new online presence was robust, effective, and ready to meet the demands of modern eCommerce.

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Redesign

This redesign meant MAK’s job was to take the groundwork of the old site and create a modern, sleek, efficient, and optimized new BigCommerce website design for ZUUM. Their old site, as mentioned, had no style or branding; the only colors present were blue in their logo and a black navigation bar at the top. Using that as a starting point, MAK created a theme centered around their colors and started to build a complete site. This meant creating a site that was immediately legible to any consumer the moment they arrived at any page. The homepage specifically needed to tell you about ZUUM without you asking, making sure consumers immediately understood who they were shopping with and what they were shopping for.

In eCommerce, it is a successful strategy to propose additional sales to your customers while they shop. ZUUM now utilizes this strategy across all site pages. The category pages now feature specific popular products or featured products of ZUUM’s choosing. The product pages will now recommend similar products other customers were viewing, hopefully leading to additional sales. We made sure all category and product page information is displayed in an easy-to-read format. The user should flow through the site from homepage to checkout without a hitch.

MAK Digital, with its team of expert BigCommerce developers, ensured that the new site not only looked great but also performed exceptionally well. The site underwent BigCommerce theme development to create a cohesive and engaging user experience. Additionally, we implemented BigCommerce page speed optimization services to ensure that the website loads quickly, providing an optimal user experience and reducing bounce rates. This holistic approach to BigCommerce website design and development guarantees that ZUUM's new online presence is robust, efficient, and ready to meet the demands of modern eCommerce.

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Solution

The redesign of Zuum Media's website was focused on two key areas: branding and style, and product offerings and options. To emphasize the brand and create an attractive user experience, the website was redesigned to have a more modern, intuitive look, with carefully crafted color palettes and typography. To increase product offerings, the website was updated through BigCommerce development to include additional products and services, as well as extra payment options.

Furthermore, the website was optimized to enhance its visibility on search engines. This included the use of targeted meta tags and keywords, as well as a comprehensive SEO strategy. As a result, Zuum Media's website was successfully redesigned to reflect the company’s brand and reach more customers.

As a BigCommerce elite agency, MAKDigital provided top-tier services to ensure Zuum Media's website not only looked great but also performed at its best. We continue to support Zuum Media through our BigCommerce retainer service, offering ongoing enhancements, maintenance, and optimization to keep their eCommerce platform running smoothly and efficiently. This ongoing partnership guarantees that Zuum Media stays ahead of the competition with a robust and dynamic online presence.

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ZuumMedia.com BigCommerce Migration: Everything You Need to Know About the Zuum Media Volusion to BigCommerce Transformation

Why did Zuum Media decide to redesign their website?
Zuum Media aimed to modernize their outdated eCommerce site to improve user experience, enhance visual appeal, and better reflect their brand identity.
What were the main challenges with the old website?
The old website lacked branding, style, and essential eCommerce features like 'Quick View' and 'Compare.' It had vast white spaces, scattered product information, and a design that resembled a novice's first effort.
What was the main goal of the redesign project?
The primary goal was to create a modern, sleek, and efficient BigCommerce website that is aesthetically pleasing, well-organized, and search engine-friendly, providing a seamless user experience
What improvements were made to the homepage?
The homepage was redesigned to immediately communicate who Zuum Media is and what they offer. It now features a modern layout with updated branding, making it clear and engaging for visitors.
How did the redesign enhance the category and product pages?
The category pages now highlight specific popular or featured products, while the product pages recommend similar products that other customers were viewing. This strategy aims to increase additional sales and improve the overall shopping experience.
What custom features were implemented in the redesign?
Custom features include a complex data migration from Volusion to BigCommerce, a custom BigCommerce build, widgets to display multiple featured products, a custom React navigation component, and specialized buying permissions for specific customer groups.
How did the redesign improve the site's SEO?
On-page SEO optimization was performed, including the use of targeted meta tags, keywords, and a comprehensive SEO strategy to enhance visibility on search engines and attract more customers.
What was the overall impact of the redesign on Zuum Media's online presence?
The redesign resulted in a more modern, intuitive, and visually appealing website that better reflects Zuum Media's brand. It also improved user experience, increased product offerings, and optimized the site for search engines, ultimately enhancing customer engagement and driving business growth.

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ZuumMedia.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did Zuum Media decide to redesign their website?

What were the main challenges with the old website?

What was the main goal of the redesign project?

What improvements were made to the homepage?

How did the redesign enhance the category and product pages?

What custom features were implemented in the redesign?

How did the redesign improve the site's SEO?

What was the overall impact of the redesign on Zuum Media's online presence?

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