ZuumMedia.comVolusion to BigCommerce Migration

Consumer Electronics | Launched 10/05/23

ZUUM is an industry leading Value-Added Distributor with a serious focus on firmware, driver development and technical support. Their collective knowledge of the audio and video industry gives them the confidence to guarantee client satisfaction. While their knowledge of the audio and video industry is practically unmatched their experience and expertise within eCommerce has left much to be desired. ZUUM understood their position and sought out MAK Digital to help bring their site into a new era.


ZUUM had been charting a successful course in the industry, operating with an eCommerce site that, quite frankly, had seen better days. The original ZUUM website was akin to a blank canvas, with vast expanses of white space and a glaring lack of branding or style. While its simplicity made navigation somewhat straightforward, it presented a challenge when it came to product information. Vital details were scattered and often hard to decipher, creating hurdles for effective shopping. The absence of contemporary eCommerce essentials like 'Quick View' or 'Compare' only compounded these difficulties.

The old website, in terms of design, resembled a novice's first endeavor. It lacked the visual allure to captivate visitors and keep them engaged. But with the advent of the new website, a transformation was underway. It was conceived to be not just aesthetically pleasing but also meticulously organized and search engine-friendly. A modern, up-to-date look and feel were at the forefront, promising an engaging and seamless user experience. The migration from Volusion to BigCommerce became the cornerstone of this evolution. With the new website, visitors could now effortlessly access the information they sought, resulting in a vastly improved and positive user experience.

Zuum Media Home, Category and Product pages

Drag button left to see the difference!

  • Home Page
  • Category Page
  • Product Page


This redesign meant MAK’s job was to take the groundwork that was the old site and create a modern, sleek, efficient, and optimized new BigCommerce website design for ZUUM. Their old site as mentioned had no style or branding, the only colors present were blue in their logo and a black navigation bar at the top. Using that as a starting point MAK created a theme centered around their colors and started to build a complete site. This meant creating a site that was immediately legible to any consumer the moment they arrive at any page. The homepage specifically needs to tell you about ZUUM without you asking, making sure consumers immediately understood who they are shopping with and what they are shopping for.

In eCommerce it is successful strategy to propose additional sales to your customers while they shop. ZUUM now utilizes this strategy across all site pages. The category pages now feature specific popular products or featured products of ZUUM’s choosing. The product pages will now recommend similar products other customers were viewing, hopefully leading to additional sales. We made sure all category and product pages information is displayed in an easy-to-read format. The user should flow through the site from homepage to checkout without a hitch.


Custom Features & Functionality

  • Complex Data migration from Volusion to BigCommerce
  • Custom BigCommerce Build
  • Custom widget that easily allows site to display multiple products featured on the product pages
  • Custom React component for the navigation, for desktop and mobile, allowing a special dropdown menu for My Account
  • Custom widget to display featured products on specific category of choosing
  • Custom implementation for buying permissions, for specific customer groups, allowing the site owners greater customization
  • Multiple category page templates allowing site owners to choose a different presentation of the category page at will
  • On-page SEO Optimization


The redesign of Zuum Media's website was focused on two key areas: branding and style, and product offerings and options. To emphasize the brand and create an attractive user experience, the website was redesigned to have a more modern, intuitive look, with carefully crafted color palettes and typography. To increase product offerings, the website was updated through BigCommerce development to include additional products and services, as well as extra payment options.

Furthermore, the website was optimized to enhance its visibility on search engines. This included the use of targeted meta tags and keywords, as well as a comprehensive SEO strategy. As a result, Zuum Media's website was successfully redesigned to reflect the company’s brand and reach more customers.

Website redesign wire-frame
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