UnisanDirect.com Magento to BigCommerce Migration
Unisan founded in 1993 has specialized in providing the highest quality sanitation products and developing customized services for each client. Their eCommerce journey began on Magento and unfortunately never got off to a great start. Unisan had a stalled site-build that would require extensive work to finish, with B2B and B2C capabilities there was a long road ahead. At this point Unisan reached out to MAKDigital to help alleviate the issues they had been experiencing and most importantly help them with their BigCommerce migration and BigCommerce site design.
Concept
This project had three main goals for project completion. First MAKDigital would have to create a custom BigCommerce theme utilizing BigCommerce Stencil technology. Not having used the BigCommerce platform previously Unisan Direct would also require training to assist with the onboarding process of a new eCommerce platform.
Second, add B2B (Business to Business) capabilities to the new site utilizing the BigCommerce Integrated Bundle B2B. Having that second revenue stream that is separate from the sites B2C function will prove invaluable when reviewing their site upgrades in the future.
Finally, make the site mobile-capable/friendly utilizing responsive design technology. Most of today’s eCommerce is completed through mobile formats (phone, tablet, etc..), having a mobile-capable site is the only true way to eCommerce success in the 2020’s. The project also included redesign changes and tweaks to assist with BigCommerce SEO (search engine optimization) and UX (user experience) of the site.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce Stencil
- Avalara Tax
- Rewind Backups
- Searchanise
- Shipper HQ
- BundleB2B
- ShipStation
Redesign
The design of the new BigCommerce website theme was focused on creating a consistent theme throughout the site. Highlighting and utilizing Unisan’s main colors of blue and green will help remind customers who they are shopping with, think Home Depot and their uses of Orange + White throughout their eCommerce store.
Due to the wide variety of products offered through Unisan, we felt it was important to feature the specific Industries Unisan can supply while also featuring the brands customers are probably familiar with. Both options are great methods for prospective clients to easily navigate the site without fumbling around struggling to find what they may need.
You can see right here the amazing job the MAKDigital designers did with the new Unisan Direct site. Unisan previously having only a single page did not leave much to work with other than a few colors. This new site with its features and new appearance can easily compete with the top competitors in the market. The team at MAKDigital is excited to see the future of UnisanDirect.com!
Our BigCommerce developers worked diligently to ensure that the website was not only visually appealing but also functionally robust. Partnering with BigCommerce design partners enabled us to leverage the latest design practices and advanced tools available in the industry. The new theme, built using BigCommerce Stencil, ensures optimal performance and scalability for Unisan's growing business needs.
Moreover, the collaboration with a BigCommerce agency ensured that the site was built to the highest standards, providing a seamless and engaging user experience.
Custom Features & Functionality
- Complex Mega Navigation
- Custom BundleB2B implementation.
- Custom Categories template allowing browser to shop by Industry
- Custom mobile navigation component developed with React
- Custom side cart component developed with React
- Custom Theme Design & Development
- Custom tiered price display on product page
- Custom Wholesale registration form
- SEO Optimized Homepage
Solution
Unisan Direct faced some serious eCommerce issues, but thankfully the solutions were at hand. MAKDigital provided a comprehensive website design and development package, specifically tailored to Unisan Direct's needs. The new website is now ready to take on all of Unisan Direct's eCommerce challenges. With its optimized SEO, intuitive design, and powerful functions, Unisan Direct's new website is in a prime position to make the most of their eCommerce opportunities and bring success to the business. The new website was built to last, giving Unisan Direct a secure, reliable platform and a competitive edge in the eCommerce marketplace.
By implementing BigCommerce page speed optimization services, we ensured that the website loads quickly, providing a seamless user experience. Additionally, our team of BigCommerce experts facilitated a smooth BigCommerce migration to ensure all data was securely transferred to the new platform.
Furthermore, Unisan Direct can now benefit from our BigCommerce retainer services, ensuring ongoing support and optimization to keep their website performing at its best. This holistic approach has positioned Unisan Direct to thrive in the competitive eCommerce landscape, providing their customers with a superior online shopping experience.
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Unisan Direct BigCommerce Re-Design: Everything You Need to Know About the Unisan Direct BigCommerce Site Overhaul
Why did Unisan Direct migrate from Magento to BigCommerce?
Unisan Direct faced significant challenges with their stalled Magento site-build, which required extensive work to finish. They sought to alleviate these issues and improve their eCommerce platform by migrating to BigCommerce.
What were the main goals of the Unisan Direct website migration and redesign?
The primary goals were to create a custom BigCommerce theme using BigCommerce Stencil technology, add B2B capabilities with BigCommerce Integrated Bundle B2B, and ensure the site was mobile-friendly with responsive design. Additionally, SEO and UX improvements were part of the project.
What custom templates and pages were developed for the new Unisan Direct website?
Custom templates and pages include the Home page, Category Templates, Product Template, My Account, Contact Us, About Us, and Blog pages.
What services did MAKDigital provide for Unisan Direct's website migration and redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new Unisan Direct website?
Integrations added include BigCommerce Stencil, Avalara Tax, Rewind Backups, Searchanise, Shipper HQ, BundleB2B, and ShipStation.
How did the redesign improve the user experience and visual appeal of the Unisan Direct website?
The redesign focused on creating a consistent theme throughout the site, highlighting Unisan’s main colors of blue and green. It featured specific industries and familiar brands to help prospective clients easily navigate the site, improving user experience and visual appeal.
What custom features and functionalities were implemented on the new Unisan Direct website?
0Custom features included complex mega navigation, BundleB2B implementation, custom category templates, custom mobile navigation, custom side cart, custom theme design, tiered price display, wholesale registration form, and SEO-optimized homepage.
What impact did the new BigCommerce website have on Unisan Direct's eCommerce performance?
The new website provided a secure, reliable platform with optimized SEO, intuitive design, and powerful functions, positioning Unisan Direct to better compete in the eCommerce marketplace and meet their business needs effectively.
