Ureco.com BigCommerce Website Redesign
United Restaurant Equipment Company (Ureco), a leading supplier in the restaurant industry, sought to revamp its digital presence. Facing challenges with an outdated website and the need for enhanced mobile and B2B capabilities, they turned to MAKDigital for a solution. Recognizing MAKDigital's reputation for innovation and client success, United Restaurant Equipment saw them as the perfect partner to transform their online platform and stay competitive in the market.
Concept
In their mission to supply premier equipment to restaurants, United Restaurant Equipment faced three significant hurdles. Firstly, their website's outdated design hindered effective product showcasing and left visitors unimpressed. Secondly, mobile users encountered obstacles navigating the site, falling short of modern standards. Lastly, the need for an enhanced B2B management system became evident to streamline operations.
In parallel with the theme build, we implemented SEO best practices throughout the website, optimizing meta tags, keywords, and content structure to improve search engine visibility and drive organic traffic. By integrating our BigCommerce SEO services directly into the theme build, we ensured that United Restaurant Equipment's website would be well-positioned to attract and engage its target audience effectively.
Furthermore, we integrated Bundle B2B, a robust B2B management platform, into the website to streamline wholesale operations and enhance customer satisfaction. This solution enabled United Restaurant Equipment to efficiently manage B2B transactions, pricing, and customer accounts, thereby improving operational efficiency and bolstering customer retention rate. As a result, United Restaurant Equipment is now equipped with a modern, optimized digital platform ready to meet the demands of today's market and drive continued success.
Additionally, our BigCommerce web design approach ensured a mobile-first, responsive layout, providing an exceptional user experience across all devices. Our team of BigCommerce developers also implemented a new navigation system to enhance user interaction and accessibility.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce - eCommerce Platform
- Bundle B2B - B2B Managment platform
- Eye4Fraud - Fraud protection
- NetSuite Connector for data sync
- Searchanise - Complex Search Provider
- ShipperHQ - complex shipping rules
- TaxJar - Tax Calculations
Redesign
Before partnering with us, United Restaurant Equipment grappled with significant challenges regarding their website design and user experience, hindering their aspirations for growth. Acknowledging the critical need for change, our team collaborated closely with Ureco to not only address these challenges but also to leverage their website as a tool for enhancing their brand identity and market positioning. Our objective was clear: to address existing pain points and propel United Restaurant Equipment into the contemporary digital landscape.
Our foremost task involved a comprehensive interface overhaul, aiming to enhance functionality and visual appeal with a modern design approach. Leveraging the capabilities of BigCommerce Stencil technology, we meticulously crafted a design that seamlessly integrated functionality and responsiveness, ensuring an exceptional user experience across all devices. By incorporating engaging elements that catch the user's attention and encourage interaction, we created a website that not only captivates but also invites users to explore further, effectively increasing user engagement and time spent on the site. Our emphasis was on simplifying navigation while preserving elegance, resulting in a website that is both intuitive and visually appealing, fostering a positive impression and encouraging users to stay and explore.
We utilized our expertise as BigCommerce design partners to ensure the highest quality in visual and functional aspects. The collaboration with BigCommerce developers allowed us to integrate advanced features that cater to both B2B and B2C customers, enhancing the overall site performance. To ensure ongoing success, we implemented comprehensive BigCommerce page speed optimization strategies, making sure the site loads quickly and efficiently for all users.
Custom Features & Functionality
- Custom About us page
- Custom Contact us page
- Custom Financing page
- Custom Mega Navigation using custom React Component
- Custom Mobile Navigation using custom React Component
- Custom Side Cart using custom React Component
- Full site re-design
- Multiple custom category page templates
- Searchanise implementation
- SEO best practices and use cases within Theme build
- Theme Build using BigCommerce Stencil technology
Solution
For United Restaurant Equipment's website overhaul, we embarked on a comprehensive redesign initiative aimed at elevating the platform's functionality and enhancing user experience. Leveraging BigCommerce Stencil technology, we crafted a custom theme from the ground up, ensuring a visually appealing and intuitive interface. This redesign not only modernized the website's aesthetics but also bolstered its flexibility and scalability for future expansion.
Incorporating customer reviews and star ratings built trust and credibility, fostering lasting loyalty. Customer feedback highlighted a considerable improvement in user-friendliness, ultimately translating into increased revenue and customer retention.
Through strategic implementation of these solutions, we not only addressed United Restaurant Equipment's existing pain points but also positioned the company to capitalize on lucrative B2B revenue streams. The revamped website now provides a seamless and feature-rich experience for both B2B and B2C customers, thereby paving the way for sustained growth and success in the eco-friendly products market.
Our approach included the expertise of a BigCommerce expert agency to ensure the highest standards in design and functionality. Additionally, we offered BigCommerce retainer services to maintain and continuously improve the website post-launch, guaranteeing its ongoing success and adaptability to future needs.
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United Restaurant BigCommerce Re-Design: Everything You Need to Know About the United Restaurant BigCommerce Site Overhaul
Why did United Restaurant Equipment Company decide to revamp their website?
United Restaurant Equipment needed to update their outdated website design, improve mobile navigation, and enhance their B2B management capabilities to stay competitive in the market.
What were the main objectives of the website redesign for Ureco?
The primary goals were to modernize the website's design, optimize it for mobile use, and integrate a robust B2B management system to streamline operations and enhance customer satisfaction.
How did MAKDigital address the outdated design of the Ureco website?
MAKDigital overhauled the website's interface, creating a modern and visually appealing design using BigCommerce Stencil technology, which enhanced functionality and ensured an exceptional user experience across all devices.
What improvements were made to enhance the mobile experience for Ureco's website?
The redesign incorporated a mobile-first approach with custom mobile navigation components, ensuring a seamless and user-friendly experience for mobile users.
What custom templates and pages were developed for the new Ureco website?
Custom templates and pages include the Home page, Category pages, Product pages, My Account, Contact Us, About Us, Testimonial, and a Financing page.
What services did MAKDigital provide for Ureco's website redesign and migration?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new Ureco website?
Integrations added include BigCommerce, Bundle B2B, Eye4Fraud, NetSuite Connector, Searchanise, ShipperHQ, and TaxJar.
How did the redesign improve the B2B capabilities of Ureco's website?
The integration of Bundle B2B enhanced wholesale operations, allowing Ureco to efficiently manage B2B transactions, pricing, and customer accounts, thereby improving operational efficiency and customer retention.
