ProAudio.comBigCommerce Website Redesign

Audio Engineering/Music | Launched 08/08/22

Founded in 1971 as Crouse-Kimzey Company, is a Fort Worth, Texas based distributor and reseller for more than 400 professional audio, video, lighting and broadcast equipment lines. They are the supplier of choice for businesses large and small, individuals, churches, schools and contractors, in all 50 U.S. states and internationally.


ProAudio approached MAKDigital looking to redesign their BigCommerce website theme and through additional web development services add some additional functionality and features to their site. Owning a professional-looking website in the music production industry is essential for success. The online storefront is where potential customers, clients, and collaborators will come to learn more about their services. An unfinished or beginner appearing site has the possibility of turning visitors away, someone may think their personal info would not be safely shared or cared for. A professional website will allow Pro Audio to compete with their competition by providing a reliable and aesthetically pleasing site that accurately reflects the quality of their work.

The site should be easy to navigate and have clear calls to action, so visitors know what the next steps are if they wish to engage with Pro Audio. Additionally, completing thorough SEO strategies will optimize the site for search engines, ensuring that Pro Audio pages rank organically higher on search engine result pages, thereby increasing visibility and attracting a broader audience. The new site is optimized for mobile devices and clearly displays their contact information, allowing potential customers to easily reach out.

Pro Audio Home, Category and Product page templates

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

  • BigCommerce Stencil
  • Cloudfare
  • Facebook Pixel
  • Google Ads
  • Google Analytics
  • MailChimp
  • Open Graph
  • React.js

Drag button left to see the difference!

  • Home Page
  • Category Page
  • Product Page


The redesign was focused around reconstructing the Home, Category and Product pages. Creating an optimized customer experience journey through the site from landing page to checkout. This consisted of injecting style and branding to each layout, helping remind customers who they are shopping with. Keeping a consistent style and branding throughout the theme will make the new site appear much more professional and ready to compete with big-box brands! The old version of the ProAudio website had a large number of ‘white-space’ areas on each page leaving the site with an un-finished appearance. The redesigned site now has a great ebb and flow to it allowing for easy browsing by any shoppers.


Custom Features & Functionality

  • Added complex logic on product pages for product availability
  • Added complex mega navigation with ability to easily change advertisement promotions and category banners.
  • Created custom Brands page that allows for easy search by brand
  • Created custom mobile-navigation that allows for easy browsing through categories
  • Created custom Product page that utilizes Meta Fields Apps to extends product object
  • Created custom side-cart build, made with React components


Pro Audio had been struggling to keep up with their competition in the eCommerce space for some time. The appearance of their website was simply not up to the same standard as the competition, and Pro Audio was missing out on a great deal of potential business. However, with the help of MAKDigital, their website has been brought up to the same level as their competition. The new website design, which features a modern, professional look and feel, has enabled Pro Audio to capitalize on the full potential of their eCommerce capabilities. Along with the redesign we made sure to adhere to the highest standards for search engine optimization, assisting in the efforts to have Pro Audio pages reach higher ranks on search engines. With their new website, Pro Audio is now prepared to tackle all of their eCommerce challenges, and provide a more comprehensive user experience for their customers. The new site is set up for success, giving Pro Audio the opportunity to beat out their competition in the digital marketplace.

Website redesign wire-frame
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