Email Marketing Services That Turn Subscribers Into Revenue

Klaviyo, Mailchimp, and HubSpot experts. AI-driven automation, deliverability you can trust, and reporting that follows the money.

MAK Digital is an email marketing agency for eCommerce and B2B brands. We plan, design, build, and manage the campaigns and automated flows that bring customers back: welcome series, abandoned cart and browse recovery, post-purchase, win-back, and replenishment, all tuned with predictive AI and grounded in the 2026 deliverability rules from Gmail, Yahoo, Microsoft, and Apple.

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    MAK Digital at a glance

    • 15

      Years in eCommerce

      Fifteen years of building, migrating, and growing online stores for B2B and B2C brands.

    • 30+

      In-house specialists

      SEO, AI search, paid media, design, and development experts under one roof.

    • USA

      US-led, globally staffed

      A US-based core team you talk to directly, backed by vetted specialists worldwide.

    • 4.9

      Client rating

      Average score across 650+ verified client reviews.

    Full-service email marketing

    Email Marketing Services We Provide

    Everything an in-house email team would do, delivered by specialists who run programs for dozens of brands. Pick the pieces you need or hand us the whole channel.

    • Email Marketing Strategy & Audit

      We start with a full audit of your list, flows, campaigns, and deliverability, then map a 90-day plan: what to send, to whom, how often, and what each email is meant to do for revenue.

    • Email Automation & Lifecycle Flows

      Welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, and replenishment flows, triggered by behavior so the right message arrives without anyone pressing send.

    • Campaign Management

      Promotions, launches, and newsletters planned on a calendar, written, designed, tested, segmented, and sent for you, with a monthly review of what worked.

    • Email Design & Coding

      Responsive, accessible templates coded by hand: dark-mode ready, fast to load, tested across Gmail, Apple Mail, Outlook, and mobile clients before anything goes out.

    • List Growth & Segmentation

      Sign-up forms and pop-ups that grow the list without hurting conversion, plus segmentation by purchase history, engagement, and predicted lifetime value so every send is relevant.

    • Deliverability & Compliance

      SPF, DKIM, and DMARC alignment, one-click unsubscribe headers, spam-rate monitoring, list hygiene, and warm-up plans that keep you inside the Gmail, Yahoo, and Microsoft sender rules.

    • SMS & Cross-Channel

      SMS and push coordinated with email in one customer journey, with frequency caps and consent handling, so channels reinforce each other instead of competing.

    • Platform Setup & Migration

      New account setup or a move between platforms (Mailchimp to Klaviyo, Klaviyo to HubSpot, and others) with lists, flows, templates, and integrations rebuilt and verified.

    • Analytics & Revenue Reporting

      Dashboards that attribute revenue to flows and campaigns, account for Apple Mail Privacy Protection, and tell you which segments, offers, and send times are earning their place.

    Predictive and generative AI

    AI-Powered Email Marketing, With People Still in Charge

    The email platforms we work in now ship two kinds of AI: predictive models that decide who should get what and when, and generative models that draft the message. We use both, with a human approving every send, because a program that combines predictive segmentation, subject line testing, and send-time optimization is what moves the revenue number, and generic AI copy is what gets you ignored.

    • Predictive Segmentation

      Predicted lifetime value, churn risk, and expected next order date turn one list into audiences that get different offers, cadences, and creative.

    • Smart Send Time

      Each subscriber gets your campaign at the hour they are most likely to open it, instead of everyone at 10 a.m. Tuesday.

    • Generative Copy With Guardrails

      AI drafts subject lines and body variants trained on your brand voice; our strategists edit, test three to five per campaign, and keep what wins.

    • Dynamic Product Recommendations

      Recommendation blocks that fill from browse and purchase history at open time, so a newsletter is different for every reader.

    • Predictive Replenishment

      For consumables, reorder reminders timed to each customer's expected next purchase rather than a fixed 30 days.

    • Written for AI Inboxes

      Gmail and Apple Mail now summarize emails. We front-load the offer and the action so the summary sells even when the email is never opened.

    2026 sender requirements

    Deliverability Is the Foundation

    Since 2024, Gmail, Yahoo, and Microsoft reject or throttle bulk mail that fails authentication, hides the unsubscribe, or draws complaints. Every program we run starts by passing those gates, and stays inside them:

    • SPF, DKIM, and DMARC published and aligned to your From domain, with a path from p=none to p=quarantine and p=reject
    • RFC 8058 one-click unsubscribe headers on every marketing message, honored within two days
    • Spam complaints kept well under the 0.3% ceiling with engagement-based sending and list hygiene
    • Dedicated or shared IP warm-up plans when volume changes, and Google Postmaster Tools monitoring
    • BIMI so your logo shows next to the sender name in supporting inboxes
    • Consent, preference centers, and CAN-SPAM, GDPR, and CASL-ready footers

    Platforms We Work In

    We are platform-agnostic: we set up, migrate between, and manage the leading email and SMS platforms, and connect them to BigCommerce, Shopify, WooCommerce, Magento, and your CRM.

    How Our Email Marketing Process Works

    From audit to a program that runs itself: benchmarked, set up on your platform, built and launched flow by flow, then optimized against a revenue report, with list growth and deliverability protected along the way.

    • Audit & Benchmark

      We review your list health, authentication, current flows, campaign history, and revenue per email, and benchmark them against brands like yours.

    • Strategy & Setup

      A 90-day roadmap: segments, flow map, campaign calendar, testing plan, and the platform, integration, and deliverability work needed to support it.

    • Build & Launch

      Templates designed and coded, flows built with predictive triggers, sign-up forms placed, everything QA-tested in real inboxes, then launched in stages.

    • Optimize & Report

      Monthly testing of subject lines, offers, send times, and segments, with a revenue report that shows what each flow and campaign returned.

    • Grow the List

      Signup forms, pop-ups, checkout opt-ins, and SMS consent tuned and tested so the list grows faster than it churns, with lead magnets and welcome offers matched to each entry point.

    • Protect Deliverability

      Domain authentication, list hygiene, sunset policies, and inbox placement monitoring kept current so campaigns land in the inbox and the sending reputation survives peak season.

    Brands That Trust Us With Their Inbox

    Email is the channel our clients keep because it keeps paying. Here is what a few of them say about working with MAK Digital.

    • Rob

      Right To Bear, righttobear.com

      “I had a great experience working with the team at MAKdigitaldesign. Will definitely come back for future projects. Our BigCommerce store looks great, and everything was done in a timely and orderly fashion.”

    • Unisan Direct

      Unisandirect

      “Working with Marina is a treat, and the team's moving forward at a good clip. It's a total sigh of relief to partner up with your squad, especially after that hiccup we had with the last developer.”

    • Rohit Rana

      Royalegyptianbedding.com

      “We wanted to redesign our Volusion store and I am glad to say that we found Mak Digital Design. Mary has been very helpful right from the beginning. She was patient enough to listen and understand our requirements in detail. The project was completed in time and Mak designed our website exactly the way we wanted it to be.”

    Ready to turn your list into revenue?

    Tell us about your store or business and we will send back an email marketing plan with the flows, campaigns, and deliverability fixes that will move the number first.

    Email Marketing Questions, Answered

    Straight answers about cost, platforms, automation, AI, and deliverability.

    How much do email marketing services cost?

    Managed email marketing typically runs from a few hundred dollars a month for campaign support to several thousand for a full program with automation, design, SMS, and reporting. Platform fees (Klaviyo, Mailchimp, HubSpot) are separate and scale with list size. We scope every program after an audit so you pay for the pieces you need; request a quote and we will send a fixed proposal.

    Does email marketing still work in 2026?

    Yes, and it remains the highest-return channel most brands own. Industry studies of billions of sends show automated behavioral emails are a small share of volume but produce over a third of email-attributed revenue, and email keeps working while paid channels get more expensive. What changed is the bar: authentication, one-click unsubscribe, and relevance are now required to reach the inbox at all.

    What is a good email open rate?

    Open rates are unreliable since Apple Mail Privacy Protection, which pre-loads images for roughly half of consumer inboxes. We report on clicks, click-to-open, conversion, revenue per recipient, and list growth instead, and use opens only as a directional signal. Healthy click rates for eCommerce campaigns sit around 1 to 3 percent, with automated flows several times higher.

    Which email marketing platform is best for my business?

    For eCommerce stores on Shopify or BigCommerce we usually recommend Klaviyo for its predictive models and product feeds. B2B teams that need CRM and sales alignment fit HubSpot or ActiveCampaign. Mailchimp and Brevo suit smaller lists and simpler programs. We are platform-agnostic and will set up, migrate, or manage whichever fits your stack and budget.

    What email automations should every eCommerce store have?

    At minimum: a welcome series, abandoned cart and browse abandonment, post-purchase (thank you, how-to, review request), a win-back series for lapsed customers, and, for consumables, replenishment reminders. Together these usually account for the majority of email revenue while sending a fraction of the volume.

    How do you use AI in email marketing?

    Predictive AI decides who receives what and when: customer lifetime value scores, churn risk, expected next order date, and smart send time. Generative AI drafts subject lines and copy variants in your brand voice for testing. A strategist reviews and approves everything before it sends; we do not run autonomous agents without a human gate.

    How do you keep our emails out of spam?

    We set up and align SPF, DKIM, and DMARC, add RFC 8058 one-click unsubscribe headers, remove unengaged and invalid addresses, warm up new sending domains and IPs, send to engaged segments first, and monitor spam complaints in Google Postmaster Tools so they stay far below the 0.3 percent threshold Gmail and Yahoo enforce.

    Do you also handle SMS marketing?

    Yes. We build SMS into the same customer journeys as email, with consent capture, quiet hours, frequency caps, and coordinated sends so a customer is not hit on both channels with the same message minutes apart.

    How soon will we see results?

    Automated flows usually show revenue within the first two to four weeks of launch. Campaign performance and list growth compound over a quarter as testing narrows what works. Deliverability fixes can lift results almost immediately if mail was landing in spam.

    Can you work with our existing designs and brand guidelines?

    Yes. We build templates from your brand guidelines and existing creative, or design a new modular system that your team can reuse. Either way, templates are coded to render correctly in dark mode and across major email clients.

    Email Marketing Resources

    From the eCommerce Experts

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