We help you sell moreRequest a Free QuoteKlaviyo sends the right message when it has the right data. MAK Digital is a Klaviyo Silver Advisor partner. We connect Klaviyo to BigCommerce, Shopify, Magento, and WooCommerce stores, add the tracking the standard integration leaves out, and build the flows and segments that bring customers back.
Technology partner
MAK Digital is a Klaviyo partner and may benefit when a client chooses Klaviyo. We recommend it when it fits the store, and we work with other email platforms too. Klaviyo figures on this page are from klaviyo.com.
Last reviewed .
The platform
Klaviyo started as an email tool for online stores and now calls itself a B2C CRM. It keeps one profile for each customer, built from what that person browsed, bought, opened, and clicked, and it uses that profile to decide who gets which message on which channel. Klaviyo reports more than 205,000 brands on the platform and more than 350 prebuilt integrations.
It has three parts. Marketing covers email, SMS, RCS, WhatsApp, mobile push, signup forms, and reviews. Data covers the customer profiles, segmentation, and analytics underneath. Service, the newest part, adds a customer hub, a helpdesk, and an AI agent that answers shoppers.
What makes it suit eCommerce is the data model. Every event a store sends, such as a product view, a started checkout, an order, or a refund, can start a message or narrow an audience. The picture shows the idea: a segment of people who viewed a product in the last 30 days, and the reminder they receive.
What it does
Six capabilities account for most of the value. The first two are where a store should start.
Messages that send themselves when a customer does something: a welcome series, an abandoned checkout reminder, a browse reminder, a post-purchase follow-up, a win-back. Built once, they run every day.
Audiences defined by behavior and kept current automatically: first-time buyers, repeat buyers, people who viewed a category, customers who have gone quiet. Campaigns go to the people they fit.
One profile and one consent record per channel, so a text and an email never collide. RCS, WhatsApp, and mobile push run from the same place.
Popups, flyouts, and embedded forms that collect email and SMS consent and pass each new subscriber straight into a welcome flow.
Each flow and campaign is reported with the orders it led to, so you can see which messages earn their place and which to rewrite.
Klaviyo now includes an AI marketing agent, a customer hub, a helpdesk, and an AI customer agent. They are worth adding once the flows and data underneath are in good order.
What we do
Installing the app takes minutes. Getting clean data in, the right messages out, and mail into the inbox is the work.
We connect Klaviyo to your store, confirm the catalog, customers, and order history arrived, and check every event with a test order. For stores with an ERP, subscriptions, or a custom checkout we connect those through the platform API.
On BigCommerce the standard integration does not send product views or add-to-cart events until code is added to the theme. Without them, browse and cart reminders cannot run. We add and test that tracking, including on headless storefronts.
Moving from Mailchimp or another platform, we carry over subscribers, consent, and the suppression list, rebuild the automations as Klaviyo flows, and warm up sending so the move does not cost you inbox placement.
We build the core flows and the segments behind them, with templates and signup forms designed to match the store. See our email marketing service for campaign work.
A branded sending domain with SPF, DKIM, and DMARC, one-click unsubscribe, and unengaged profiles held out of sends. Gmail and Yahoo have required these of bulk senders since 2024.
Quote requests, dealer transfers, loyalty points, back-in-stock requests: if your store records it, we can send it to Klaviyo as an event. After launch we manage sends, test, and report on revenue.
BigCommerce and Klaviyo
On BigCommerce, two of the most useful events are not sent until code is added to the store. This is what the standard integration covers and what each event makes possible.
| Event | Sent by the standard integration | What it makes possible |
|---|---|---|
| Started Checkout | Yes | Abandoned checkout reminders |
| Placed Order | Yes | Post-purchase flows and revenue reporting |
| Ordered Product | Yes | Segments and cross-sell by product |
| Fulfilled Order | Yes | Shipping updates and review request timing |
| Cancelled Order | Yes | Stopping follow-ups that no longer apply |
| Refunded Order | Yes | Holding back review requests and offers |
| Viewed Product | No. Needs tracking code on product pages | Browse reminders and interest-based segments |
| Added to Cart | No. Needs a JavaScript snippet | Cart reminders before checkout begins |
| Active on Site | With the onsite JavaScript setting on. Added by hand on headless storefronts | Site activity and signup forms |
Source: Klaviyo help center, "Review and understand your BigCommerce data" (updated August 5, 2025), and Klaviyo's developer guide for BigCommerce Catalyst. Other platforms send a different set, so we check each store before building flows.
Checklist
The same order on every account: foundations, then the flows that pay for the rest.
How it runs
The length depends on how much history, how many flows, and whether a migration is involved.
We review the store, the current email platform, the list, and what data is available. You get a plan: what to connect, what to build, and in what order.
We integrate the store, add the tracking that is missing, set up the sending domain, and verify every event with test orders.
Flows, segments, templates, and forms are built and reviewed with you before anything sends to customers.
Sending ramps up in stages to protect inbox placement. We then report on revenue by flow and campaign and keep improving the weak ones.
What the partnership is, what an implementation includes, and what store owners ask before they start.
Yes. MAK Digital Design is listed as a Silver Advisor in the Klaviyo partner directory, with expertise on Shopify, BigCommerce, Magento, WooCommerce, and custom platforms.
Connecting the store, confirming the catalog, customers, and order history synced, adding any tracking the integration does not send, setting up a branded sending domain, building the core flows and segments, designing templates and signup forms, and a staged launch. A migration from another platform adds the list, consent, suppression, and automation transfer.
Yes. The standard integration sends checkout, order, fulfillment, cancellation, and refund events without code, and runs a full sync of past data when first connected. Product views and add-to-cart events are not sent until a JavaScript snippet is added to the theme, and a headless storefront needs its onsite tracking added by hand. We do both as part of setup. See BigCommerce development.
Yes. We export subscribers with their consent status, carry over the unsubscribe and bounce lists so no one is mailed against their wishes, rebuild your automations as Klaviyo flows, and warm up sending from the new domain in stages. If you are still choosing, our comparison of email marketing platforms may help.
Klaviyo has a free plan for small lists, up to 250 active profiles at the time of writing. Paid plans are priced by the number of active profiles, a change Klaviyo made in February 2025, and SMS is billed in credits on top. Because unengaged profiles count toward the bill, list hygiene saves money as well as protecting deliverability. Current prices are at klaviyo.com/pricing.
A welcome series, abandoned checkout reminders, a post-purchase follow-up, and a win-back. Add browse reminders as soon as product views are tracked, and a review request timed from fulfillment. Our abandoned cart email examples show what the second one can look like.
The usual causes are missing authentication, mailing people who stopped opening long ago, and a high complaint rate. Since 2024 Gmail and Yahoo have required bulk senders to authenticate with SPF, DKIM, and DMARC, to offer one-click unsubscribe, and to keep spam complaints under 0.3%. We set up the sending domain, clean the list, and adjust who receives what until placement recovers.
Yes. Ongoing work covers campaigns, testing subject lines and send times, new flows, list growth, and a regular report on revenue by flow and campaign. It is part of our email marketing service, alongside the rest of our digital marketing work.
Tell us your platform, your list size, and what you send today. We will tell you what we would connect, build, and fix first.
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Twice a month: what changed in Google and AI search, what it means for your store, and exactly what to do about it. Written by the people who build and rank stores for a living.
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