Customer Retention Strategies

Customer Retention Strategies

It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]

Read more
How To Build Customer Trust

How To Build Customer Trust

Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]

Read more
Should You Hire a Digital Marketing Agency in 2022?

Should You Hire a Digital Marketing Agency in 2022?

Digital marketing has changed so much in the last two decades that it is no longer sufficient to approach it like a mere alternative for old-fashion offline marketing. In today’s world, business owners pay more attention to digital marketing. Although digital marketing is the norm, many business […]

Read more
What is Creator Economy, and How Do Brands Fit In

What is Creator Economy, and How Do Brands Fit In

In the last decade, traditional and eCommerce brands were introduced to influencer marketing. A type of marketing where brands can lean on the reputation of influencers to market their brand or product. This decade has something else to offer, called the creator economy. The creator economy stems […]

Read more
Marketing Strategies for the 2021 Holiday Shopping Season

Marketing Strategies for the 2021 Holiday Shopping Season

Last year, holiday shopping was stifled because of the pandemic, and many businesses had to improvise to meet consumer needs. But this year’s holiday shopping won’t be like last year because the world is making a post-pandemic comeback. Deloitte predicts that holiday retail sales will grow by […]

Read more
Online Shopping Was 2020’s Most Popular Sales Trend

Online Shopping Was 2020’s Most Popular Sales Trend

Online Shopping Was 2020’s Most Popular Sales Trend   In 2020, E-Commerce witnessed a substantial change.   The year 2020 was a buzz for eCommerce in America. From the rave of panic shopping and the scarcity of toilet paper to QSR’s chicken sandwich brawls and abundant bankruptcies. […]

Read more
Why Your Brand Needs To Have Repeat Customers

Why Your Brand Needs To Have Repeat Customers

Why Your Brand Needs To Have Repeat Customers One of the most common burdens business owners carry is the burden of acquiring new customers. It doesn’t matter whether they regularly get new customers or they hardly get new customers. The ultimate goal of running a business in […]

Read more
E-commerce Customer Experience Management: How to Impress Your Customers In 2020

E-commerce Customer Experience Management: How to Impress Your Customers In 2020

  E-commerce Customer Experience Management: How to Impress Your Customers In 2020     With the current rise in e-commerce sales, it is now important for brands to invest in building a strong e-commerce platform as these platforms are now the current cash cows for most businesses. […]

Read more
E-commerce Strategies to Carry Through 2019

E-commerce Strategies to Carry Through 2019

Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]

Read more
Steps to Ensure Customer Satisfaction

Steps to Ensure Customer Satisfaction

Customers are the most important part of running a business. However, the objective isn’t just to gain new customers, but also it is just as important to retain the ones who have previously shopped with you. This can be achieved by being pleasant to deal with, having […]

Read more