ProAudio.com BigCommerce Website Redesign: Discover the Comprehensive Transformation of ProAudio.com's Online Presence
ProAudio.com needed to update their website to maintain competitiveness in the audio engineering and music production industry. The previous site lacked a professional look and functionality, which was essential to attract and retain customers, clients, and collaborators.
The main goals were to create a professional-looking website with improved navigation, clear calls to action, enhanced mobile optimization, and thorough SEO strategies to increase visibility and attract a broader audience.
MAKDigital started by redesigning the home, category, and product pages to create an optimized customer experience journey from landing page to checkout. They injected style and branding into each layout, maintained a consistent design throughout, and eliminated large white-space areas to make the site more visually appealing.
The redesign utilized BigCommerce Stencil, Cloudflare, Facebook Pixel, Google Ads, Google Analytics, MailChimp, Open Graph, and React.js. These tools helped enhance the website's functionality, performance, and marketing capabilities.
Custom features included complex logic for product availability on product pages, a complex mega navigation with easy-to-change advertisement promotions and category banners, a custom brands page, custom mobile navigation, a custom product page utilizing Meta Fields Apps, and a custom side-cart built with React components.
The new website design provided a modern, professional look and feel, enabling ProAudio.com to compete effectively with big-box brands. It improved the user experience, enhanced search engine rankings, and allowed ProAudio.com to capitalize on the full potential of their eCommerce capabilitie
MAKDigital adhered to the highest standards for search engine optimization during the redesign. This included optimizing page layouts, improving site speed, and ensuring that the site structure was search engine friendly, which helped ProAudio.com achieve higher rankings on search engine result pages.
The new website provided ProAudio.com with an enhanced digital presence, improved customer experience, better search engine visibility, and the ability to manage and update the site more efficiently. This positioned ProAudio.com to outperform their competition in the digital marketplace.
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