Marinewaze.comBigCommerce Enterprise Store Re-design
Challenges Faced
Before Marinewaze came to MAK Digital Design, their site was not favorable to the user experience. Finding products could be a challenge on its own, you might find the same product across several categories. Once found, there were many times there was no additional information available on the products other than their names. They felt compared to competitors they lacked a sense of authority and credibility and sought out MAK to help fix these issues.
After careful consideration it was decided that the changes made would require a new home page, new product pages, new category pages, new navigation, and general beautification of the site! Our BigCommerce Developers worked hard to increase overall online presence and increase KPI’s including, online conversion rate and bounce rate! Every aspect of their website redesign was built with "mobile first" in mind, ensuring a seamless transition on all devices.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce Stencil Technology
- Google Analytics
- Cloudflare
- reCAPTCHA
- MailChimp
Action Taken
The Marinewaze redesign focused on transforming their outdated website into a user-friendly, high-performing platform. One of the first actions taken was to restructure the navigation system. We consolidated redundant categories, making it easier for customers to locate products and reducing confusion. The category and product pages were enhanced with detailed content and specifications, ensuring users had all the information they needed to make informed decisions.
Our team implemented a mobile-first design approach, ensuring seamless functionality across all devices. To further optimize user experience, we utilized BigCommerce site speed optimization techniques to reduce load times and improve site performance.
We also updated the overall look and feel of the website with a clean and modern aesthetic that reflects Marinewaze’s credibility and authority in the marine electronics market. Each change was made with measurable results in mind, targeting key performance indicators such as conversion rates and bounce rates.
The redesign was not just about aesthetics, it was a comprehensive overhaul aimed at improving usability, performance, and customer satisfaction.
Custom Features & Functionality
- Custom BigCommerce Build
- On-page SEO Optimization
- Custom About us page
- Custom Contact us page
- Custom Mobile Navigation using custom React Component
- Custom Mega Navigation using custom React Component
- Theme Build using BigCommerce Stencil technology
Expected Results
Marinewaze’s redesign with MAK Digital, a BigCommerce Elite Agency, aimed to improve the site's navigation, speed, and overall user experience. The updated design is expected to reduce bounce rates and increase conversion rates by making it easier for users to find products and complete purchases.
The integration of BigCommerce site speed optimization ensures faster loading times, improving customer satisfaction and engagement. Enhanced SEO features are expected to attract more traffic and boost the site’s visibility in search engine results.
With these updates, Marinewaze anticipates higher sales, better customer retention, and a stronger online presence, supported by the advanced capabilities of the BigCommerce platform.
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Marinewaze BigCommerce Website Redesign: A Comprehensive Look at Their Digital Transformation
What were the main goals of the Marinewaze redesign?
The primary goals were to improve site navigation, reduce bounce rates, increase conversion rates, and enhance the overall user experience.
Why was BigCommerce chosen for the Marinewaze redesign?
BigCommerce offers a robust and scalable platform with advanced features, making it ideal for streamlining navigation, improving site speed, and supporting future growth.
What specific improvements were made to the site?
Key improvements included reorganized navigation, enhanced product categorization, mobile-first design, faster site speed, and better SEO integration.
How does the new design help reduce bounce rates?
The updated design provides a more intuitive navigation experience and faster loading times, which help keep users engaged and reduce the likelihood of leaving the site.
Was mobile responsiveness a focus of the redesign?
Yes, the redesign was built with a mobile-first approach to ensure a seamless experience for users across all devices.
How does the new design improve SEO?
Enhanced landing pages with optimized content, improved category structures, and faster page speeds contribute to better search engine rankings and visibility.
What improvements are expected in customer satisfaction?
Customers should find it easier to locate products, navigate the site, and complete purchases, leading to a smoother shopping experience and increased satisfaction.
What results are anticipated from the redesign?
The redesign is expected to result in higher sales, improved user retention, reduced bounce rates, and a stronger online presence.
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