Client Volusion Website Redesign

Retail | Launched 12/26/18, an American-based E-commerce website specializing in selling flags made and manufactured within the United States, approached MAKDigital for a comprehensive redesign of their existing Volusion store. Operating for nearly a decade and based outside Kansas City, Missouri, USFlagstore is renowned for its commitment to quality, producing American flags that meet the highest state, government, and military standards. The company is also associated with notable non-profit organizations, Folds of Honor and K9s For Warriors, supporting US service members with educational scholarships and service dogs.


Facing the need for a modernized online presence and improved user experience, USFlagstore sought a partner to revamp their Volusion store. The concept involved leveraging MAKDigital's expertise to conduct an in-depth digital analysis, define site goals, and develop a comprehensive digital strategy. The primary objective was to enhance the overall user journey, focusing on seamless navigation, engaging content, and optimal functionality.

us flag store home, category and product page templates.


The redesign initiative (mobile-first/responsive design) encompassed key elements such as the homepage, category pages, and product pages. The homepage received a modern facelift to showcase key products prominently, creating a visually appealing and user-friendly layout. Category pages were optimized for better organization, ensuring products and subcategories were presented in an intuitive manner. Product pages underwent refinement for a cleaner and more informative presentation, enhancing the overall shopping experience. The redesign aimed to solidify USFlagstore's brand image and professionalism across all website pages.


Measured Results

  • Increase in Average Order Value: over 25%
  • Increase in mobile/tablet traffic: over 60%
  • Increase in Conversion Rate: over 25%
  • Increase in new users: over 20%


MAKDigital, acting as an extension of the USFlagstore team, successfully executed the comprehensive digital strategy, resulting in notable improvements. The redesign led to a significant increase in average order value by over 25%, a surge in mobile/tablet traffic by over 60%, a boost in conversion rates exceeding 25%, and a rise in new user acquisition by over 20%. These outcomes underscored the effectiveness of the collaborative effort in achieving the set goals and enhancing the profitability of

Website redesign wire-frame
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