Client BigCommerce Headless Website Build

Retail | Launched 12/26/18, an American-based eCommerce website specializing in selling flags made and manufactured within the United States, approached MAK Digital for a comprehensive eCommerce overhaul. Operating for nearly a decade and based outside Kansas City, Missouri, USFlagstore is renowned for its commitment to quality, producing American flags that meet the highest state, government, and military standards. The company is also associated with notable non-profit organizations, Folds of Honor and K9s For Warriors, supporting US service members with educational scholarships and service dogs.


Recognizing the limitations of their Volusion platform, USFlagstore sought a solution to propel their online presence to the next level. MAK Digital partnered with them to plan and execute a strategic migration to BigCommerce, a powerful eCommerce platform known for its scalability and advanced features. This move aimed to empower USFlagstore with a future-proof foundation for continued growth. We further amplified the potential of BigCommerce by implementing a headless architecture. This innovative approach separates the front-end user interface (what customers see) from the back-end eCommerce functionality (product data, shopping cart, etc.). This separation offers USFlagstore several key advantages:

Flexibility and Customization: The headless architecture allows for independent development and updates to the front-end without impacting the back-end functionality. This empowers USFlagstore to tailor the customer experience to their specific needs and brand identity.

Omnichannel Experience: The headless approach enables USFlagstore to integrate their BigCommerce store seamlessly across various touchpoints, such as mobile apps, social media platforms, and in-store kiosks. This creates a consistent and unified shopping experience for customers, regardless of how they choose to interact with the brand.

Future-Proof Technology: Headless architecture allows USFlagstore to leverage the latest front-end technologies without needing to overhaul their back-end infrastructure. This ensures their store remains agile and adaptable to evolving industry trends.

Faster Loading Speeds: Headless architecture separates the front-end from the back-end, allowing for independent optimization of the front-end for faster loading times, a crucial factor for user experience. Additionally, CDNs can further reduce page load times.

By migrating to BigCommerce and implementing a headless architecture, USFlagstore gained a powerful and flexible eCommerce foundation that positions them for continued success in the ever-evolving online marketplace.

us flag store home, category and product page templates.


Leveraging the flexibility of BigCommerce, we designed and built a robust and scalable headless eCommerce store for USFlagstore. This modern platform, optimized for mobile devices, prioritized a seamless user journey with clear navigation, engaging content, and enhanced product information. The redesigned store (mobile-first approach) showcased key products prominently on the homepage, while category and product pages were streamlined for intuitive browsing and efficient purchasing. This strategic transformation not only solidified USFlagstore's brand image but also delivered significant results.


Measured Results

  • Increase in Average Order Value: over 25%
  • Increase in mobile/tablet traffic: over 60%
  • Increase in Conversion Rate: over 25%
  • Increase in new users: over 20%


MAKDigital, acting as an extension of the USFlagstore team, successfully executed the strategic migration and new store build on BigCommerce. This resulted in a robust and future-proof eCommerce platform that empowered USFlagstore to achieve significant improvements.

These outcomes demonstrate the effectiveness of the collaboration between MAKDigital and USFlagstore. By migrating to BigCommerce and implementing a headless architecture, USFlagstore gained a scalable and adaptable platform that positions them for continued success in the competitive online retail landscape.

Website redesign wire-frame
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