In today’s dynamic digital landscape, staying ahead in the realm of social media marketing is essential for businesses aiming to connect with younger audiences. Snapchat, with its unique approach to ephemeral content and interactive features, offers an ideal platform for engaging users, particularly Gen Z and Millennials. […]
While many factors help online shoppers decide what eCommerce store to shop at, website loading speed is a deal breaker. According to Think with Google, as page loading time goes from 1 second to 3 seconds, the probability that visitors will leave increases by 32%. Hence, eCommerce […]
Companies spent $602 billion in 2022 on digital advertising alone, which is around a 15% increase from the 2021 global digital ad spend of $521 billion. Companies are willing to spend lots of money on ads, making the competition hard for small businesses with small marketing budgets. […]
Nothing annoys a potential buyer quicker than when they find a product they like on a website product page but receive an error message when they try to buy the product. Something like; “sorry, the product is sold out” or an email from the business informing them […]
In the last three years, eCommerce has gone from a nice-to-have system to a must-have. The COVID-19 pandemic and lockdown in 2020 have even intensified the growth of eCommerce worldwide. In addition, the growing demands of consumers for eCommerce businesses have intensified the need for B2B businesses […]
Many elements contribute to the success of eCommerce businesses; market trends, changing consumer behavior, implemented marketing strategies, etc. But one element eCommerce business owners often overlook is their website design. We see eCommerce businesses that provide top-notch products and services at the best prices with poorly designed […]
As an eCommerce vendor, there’s a high chance that you have come across BigCommerce a few times in your search for the best eCommerce platform to build your business on or migrate to. While you might be considering popular names like WooCommerce or Shopify, BigCommerce offerings will […]
In the B2C sector, customer reviews serve a simple purpose. eCommerce vendors put products online, then customers buy, receive their orders, and leave a review, and this helps other customers with their purchase journey. Unlike B2C, B2B buyers are not easily influenced by other customer reviews. They […]
SaaS (Software as a Service) is a major technological trend in eCommerce. It has been rocking the eCommerce sector for a while now. What then is SaaS? A SaaS or ASP (application service provider) model means businesses can get IT needs from an independent IT service provider. […]
Most businesses have suffered for the last two or three years because of the ongoing Covid-19 pandemic. Hence, businesses had to change their traditional operating models to adapt to the fast-changing, tech-driven environment. We can expect more drastic changes and trends in the next few years, as […]
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