We help you sell moreRequest a Free QuoteSearch and social stopped being separate channels. We plan, produce, and measure them together so your brand is found on Google, inside TikTok, Instagram, YouTube, and Reddit, and in the AI answers that draw on all of them.
A customer in 2026 watches a short video review, searches Reddit for unfiltered opinions, asks ChatGPT for a comparison, and Googles your brand name before buying. Four surfaces, one decision. Agencies that run SEO in one department and social media in another miss the connections between them: the video that ranks in Google, the review thread the AI Overview cites, the branded searches a creator campaign creates. MAK Digital runs both as one integrated digital marketing program, with one strategy, one content engine, and one report that follows the customer from first view to order.
Start Your Project With Us
Share some details, and our team will follow up.
15
Fifteen years of building, migrating, and growing online stores for B2B and B2C brands.
30+
SEO, AI search, paid media, design, and development experts under one roof.
USA
A US-based core team you talk to directly, backed by vetted specialists worldwide.
4.9
Average score across 650+ verified client reviews.
Integrated SEO and social
Each service exists on its own elsewhere on our site. Here they are wired together, so the work done for one surface pays off on the others.
One audience and topic map built from keyword research, social search queries, Reddit and community threads, and AI answer analysis, so every topic has a home on your site and on the platform where people ask about it.
Profiles, handles, bios, captions, on-screen text, hashtags, and video transcripts optimized so your content ranks inside TikTok, Instagram, YouTube, Pinterest, and LinkedIn search, and is indexed by Google when it surfaces social posts.
A buying guide becomes a YouTube video, a Reel, a Pinterest board, a Reddit-ready answer, and a snippet the AI engines can quote. Planned in one calendar with our content marketing team, produced once, adapted natively.
Video titles, descriptions, chapters, transcripts, and embeds optimized so your videos rank on YouTube, in Google video results, and in AI Overviews for how-to and comparison queries, then embedded on the site pages that target the same topics.
Credible participation in the threads and communities where your customers compare products, because Reddit and community discussions are among the most-cited sources in AI answers and increasingly outrank brand sites in Google.
Review generation through Shopper Approved, Stamped, or Reviews.io, Google Business Profile management, and customer content reused on social and product pages, feeding the trust signals both Google and AI engines weigh.
Creator and paid social campaigns timed with content launches to drive branded searches, earn mentions and links, and speed indexing, the indirect effects through which social moves rankings.
For businesses with locations: local SEO, Google Business Profile posts, geo-tagged social content, and local reviews coordinated so the map pack and the social feed reinforce each other.
Rankings, AI citations, social search visibility, branded search volume, traffic, assisted and last-click revenue by channel, in one report, with paid search and shopping data alongside so budget follows what works.
Integration in practice
Integration is a set of habits, not a slogan. These are the ones every program follows:
Each can be engaged on its own; together they are the integrated program described on this page.
One strategy across search and social, so the channels feed each other: a shared audit, shared topics, foundations fixed once, content produced for every surface, and a quarterly rebalance toward whatever produced customers.
Where you appear today across Google, AI answers, TikTok, Instagram, YouTube, Reddit, and Pinterest for the queries that matter, and where competitors do; a technical SEO audit and a social account audit in one.
One topic and audience map, a per-surface plan for what ranks where, the content formats each needs, and the metric each surface is accountable for.
Site technical fixes, profile optimization, video channel setup, review and UGC systems, tracking and attribution across site and platforms.
The content calendar executed once and adapted natively: site pages, videos, short-form, pins, community answers, and the social and paid pushes that create branded search.
Monthly reporting across surfaces; budget and effort moved to the platforms producing customers; the next quarter's topics chosen from what ranked, got cited, and sold.
Content that ranks is cut into social and email, social proof is pulled back into product and category pages, and citations in AI answers are tracked alongside rankings, so each channel keeps feeding the others.
Retailers and B2B companies whose search and social work reinforce each other, in their words.
Kirsten Logan
Clava.com
★★★★★
“Mary is the person you need to know and work with if you have a Volusion site. She is incredibly knowledgeable about all things Volusion and we couldn't have set up our store the way we wanted to without her, and it looks great! Thank you Mary and Mak Digital.”
Ryan
TYTY Nursery, tytyga.com
★★★★★
“From the initial consultation to the final launch, this team was a game-changer for our e-commerce venture. They provided invaluable insights and strategic guidance that elevated our store to new heights. Their attention to detail and innovative approach transformed our online presence, attracting a wider audience and driving conversions. Our business has never been stronger.”
Webeyecare
Webeyecare
★★★★★
“If you're a BigCommerce user, hitting up MAKDigital is a smart move. It's a hive of skilled web designers and coders. Rest assured, they'll deliver what you're looking for.”
Send us your URL and your social handles. We will reply with a discovery audit: how you appear across Google, AI answers, and the major social platforms for your key queries, and where the gaps are.
Whether social affects rankings, why integrate, how AI search uses social, platforms, measurement, and cost.
Yes, though not the way people usually mean. Google has said for years that likes, shares, and follower counts are not a direct ranking factor. What social does is create the conditions rankings come from: branded searches, mentions and links from people who found you on social, faster indexing of new content, and the experience and authority signals behind E-E-A-T. And since Google now indexes social posts and videos directly, your social content can itself be a search result.
Because the customer journey crosses both several times, and the assets overlap. The buying guide that ranks on Google is the script for the video that ranks on YouTube and TikTok; the creator campaign creates the branded searches; the Reddit thread and the reviews feed the AI answer. Two teams with two calendars produce two half-programs. Ours produce content once and place it where each audience searches, and report the whole path.
Google's AI Overviews, ChatGPT, Perplexity, and Gemini build answers from web pages, videos, and community discussions together. Research across roughly 300 million monthly searches found Google AI citing Facebook in about 19.5 million Overviews a month, with Instagram and TikTok citations growing quickly, and about one in fifteen AI answers drawing on social content overall. Reddit leads for consumer experience queries. We track which sources the AI answers cite for your priority queries and make sure your brand is present in them.
Ranking inside the search functions of TikTok, Instagram, YouTube, Pinterest, and LinkedIn, and being indexed by Google when it surfaces social content. It follows its own rules: keywords in handles, bios, captions, and on-screen text; transcripts and chapters for video; formats the platform promotes; and engagement signals such as saves and watch time. Roughly four in ten consumers now begin discovery on social platforms, so it is a search discipline in its own right.
YouTube first, because it feeds Google video results and AI Overviews as well as its own search. Then TikTok and Instagram for consumer discovery, Reddit for comparison and experience queries that AI engines cite, Pinterest for home, fashion, and gifting, and LinkedIn for B2B. We choose the mix from where your customers actually search, not from a template.
By surface and by outcome. Rankings and AI citations for target queries; social search visibility and reach; branded search volume as the signal that social is working; traffic, assisted and last-click revenue, and cost per acquisition by channel. Everything in one monthly report, with paid search and social spend alongside so money follows results.
It runs as a monthly retainer combining SEO and social scopes, typically starting in the mid four figures a month and scaling with content volume, platforms, and paid budgets managed. It usually costs less than two separate agencies for the same work because the content is produced once. See our SEO packages and social media packages for the component tiers; we quote a fixed monthly price after the discovery audit.
Social search and paid amplification show within weeks. Organic rankings and AI citations on an established site typically move within three to six months as the topic clusters and video library build, and compound after that. Branded search growth, the clearest sign the two halves are reinforcing each other, usually appears within the first quarter.
Yes. The same agency designs and develops the store, writes the content, runs email, and manages paid media, which is what makes a truly integrated program possible: the page that needs a video, the product that needs reviews, and the launch that needs a creator push all come from one plan.
It is one program within them. Our digital marketing services cover the full range: SEO, PPC, social, content, email, and industry-specific programs. This page describes the specific way we run search and social as a single system, which is the right starting point for brands whose customers discover them on social and confirm on Google.
From the eCommerce Experts
Firearms retailers need the same thing every other seller needs online: visibility. They do not get to pursue it under ordinary rules.…
Read More: Marketing a Firearms Business Online Without Getting BannedOnline shopping is evolving again. This time, it’s not about faster checkout or better recommendations. It’s about AI agents that are now…
Read More: What Is Agentic Commerce and Why It MattersYou can spend hours tweaking product pages, but one line from a frustrated shopper reveals the real issue in seconds. Picture this:…
Read More: Using Customer Feedback to Make Better eCommerce DecisionsChoosing MAKDigital means partnering with a team of experienced professionals dedicated to your success. We offer tailored solutions, expert advice, and a commitment to delivering exceptional results. Our focus on innovation and customer satisfaction sets us apart in the eCommerce industry.
Twice a month: what changed in Google and AI search, what it means for your store, and exactly what to do about it. Written by the people who build and rank stores for a living.
First issue lands within two weeks. Check your inbox for a hello from us in the meantime.
How discovery works now
Search, Social, and AI Answers Are One Ecosystem
Roughly four in ten consumers now start product discovery on a social platform, and over half of Gen Z skips Google for some searches entirely. Google has responded by indexing social content, and the AI engines build answers from web pages, videos, and community threads together. These are the mechanics we build the program around.
Google Indexes Social Content
Public Instagram posts, TikTok and YouTube videos, LinkedIn posts, and Reddit threads now appear in Google results, often above brand pages for review and how-to queries. Your social posts are search results.
AI Answers Cite Social
Across hundreds of millions of monthly searches, Google's AI Overviews cite Facebook nearly twenty million times a month, with Instagram and TikTok growing fast. About one in fifteen AI answers now draws on social content.
Platforms Are Search Engines
TikTok, Instagram, YouTube, Pinterest, and Reddit have all built serious in-platform search. Ranking there follows its own rules: keywords in captions and on-screen text, transcripts, saves, and watch time.
YouTube Is the Bridge
A video optimized for YouTube search, embedded in the matching site page, and promoted on social is the single asset most likely to rank in Google video results and be cited in AI Overviews.
Signals Are Indirect, and Real
Likes and shares are not a ranking factor, and Google says so. What social does move: branded search volume, links and mentions, indexing speed, and the experience and authority signals in E-E-A-T.
AI-Assisted, Human-Verified
We use AI to mine social search queries and community threads, track citations, and adapt content across formats, with strategists and writers deciding what gets published and where.