Social Media Marketing Services That Sell, Not Just Post

Organic, paid, creator, and social commerce programs for eCommerce and B2B brands, run as one system and measured by revenue.

Social media is now where products get discovered: short-form video, creator recommendations, and comments shape a purchase long before the checkout. MAK Digital is a social media marketing agency that treats it that way. We plan and produce platform-native content, source creators and UGC, run paid social with real creative testing, activate TikTok Shop and Instagram shopping, manage the community, and connect every post and ad to what it did on your site. Follower counts are a byproduct; sales, leads, and retained customers are the report. See our social media marketing packages or read about our approach.

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    MAK Digital at a glance

    • 15

      Years in eCommerce

      Fifteen years of building, migrating, and growing online stores for B2B and B2C brands.

    • 30+

      In-house specialists

      SEO, AI search, paid media, design, and development experts under one roof.

    • USA

      US-led, globally staffed

      A US-based core team you talk to directly, backed by vetted specialists worldwide.

    • 4.9

      Client rating

      Average score across 650+ verified client reviews.

    Social media marketing services

    What Our Social Media Marketing Services Include

    Pick the pieces your team is missing or hand us the channel. Every service runs off the same strategy, calendar, and reporting, so organic, paid, and creator work reinforce each other instead of competing.

    • Social Media Strategy & Audit

      An audit of your accounts, content, ads, competitors, and audience, then a strategy by platform: who we are talking to, what formats and topics earn attention, how organic, paid, and creator content divide the work, and what success is measured by.

    • Content Creation & Account Management

      Platform-native short-form video, Reels, Stories, carousels, and posts written, shot, edited, and scheduled by our team, with a calendar you approve. Coordinated with our content marketing so articles, products, and campaigns become social content too.

    • Paid Social Advertising

      Meta, TikTok, Pinterest, LinkedIn, and YouTube campaigns with audience strategy, creative testing, catalog and dynamic product ads, retargeting, and budget management, planned alongside search and shopping ads so channels share data instead of double-counting.

    • UGC & Creator Marketing

      Micro and mid-tier creators sourced, briefed, and managed; usage rights secured; creator content turned into ads through whitelisting and Spark Ads; and customer UGC collected from your review and post-purchase flows.

    • Social Commerce: TikTok Shop, Instagram & Pinterest

      Catalog feeds, shop setup, product tagging, and native checkout on TikTok Shop, Instagram, Facebook, and Pinterest, connected to your BigCommerce, Shopify, or WooCommerce store so inventory, orders, and pricing stay in sync.

    • Community Management

      Comments, DMs, mentions, and reviews monitored and answered in your voice, with escalation rules for service issues, a response-time standard, and the questions customers ask fed back into content and product pages.

    • Reviews & Reputation

      Review generation and syndication through Stamped, Reviews.io, or Shopper Approved, response management, and review content reused across social and product pages.

    • B2B Social & LinkedIn

      Company and executive LinkedIn programs, thought-leadership content, account-based paid campaigns, and lead forms tied to your CRM, for manufacturers, distributors, and B2B brands. See our B2B digital marketing services.

    • Analytics & Attribution

      Platform data, site analytics, and order data joined into one report: reach, engagement, traffic, assisted and last-click revenue, creator performance, and cost per acquisition by platform, with incrementality tests when spend justifies them.

    AI in social media marketing

    How We Use AI in Social, and Where We Do Not

    AI has changed how much social content a team can produce and test, and it has changed what platforms and audiences will accept. TikTok now restricts fully AI-generated video without creator attribution, and audiences reward the raw and the real. We use AI to make the human work faster and better informed, and we keep people in front of the camera and in charge of the brand.

    • Creative Variations at Scale

      AI-assisted editing, captioning, cutdowns, and hook and caption variants from one shoot, so a single creator session becomes dozens of testable assets.

    • Predictive Creative Testing

      Pre-flight scoring of hooks, thumbnails, and captions against what has performed in your account and category, then real-world tests to confirm before budget scales.

    • Listening & Trend Detection

      AI monitoring of comments, mentions, competitor content, and rising formats, surfacing the sounds, topics, and questions worth responding to this week rather than next quarter.

    • Smarter Paid Social

      Advantage+ and Smart+ campaign structures used where they outperform, with our own guardrails on creative, audiences, and spend, and our own attribution to check the platforms' claims.

    • AI-Assisted Community Replies

      Draft responses, sentiment triage, and FAQ detection so a person answers faster and consistently, with anything sensitive routed to a human first.

    • Ready for AI Shopping Assistants

      Product data, reviews, and UGC structured so AI shopping assistants inside social platforms and search can recommend your products accurately.

    How we run the channel

    Our Social Media Standards

    Consistency and measurement are what separate a social program from a posting schedule. Every account we manage runs to these rules:

    • A written strategy per platform with audience, formats, cadence, tone, and the metric each platform is accountable for
    • A monthly content calendar approved in advance, with room held for reactive and trending content
    • Native formats first: vertical video shot for the platform, not a repurposed landscape ad
    • Creator and UGC content with usage rights documented and disclosure compliant with FTC and platform rules
    • Paid social with a creative testing plan, frequency caps, and exclusions so ads do not chase existing customers
    • Shops and catalogs synced with the store, so pricing and stock on social match the site
    • Community response within a defined window during business hours, with escalation for service and safety issues
    • UTM, pixel, conversions API, and server-side tracking configured and checked, so attribution is real
    • A monthly report on reach, engagement, traffic, revenue, and cost per acquisition, and a quarterly strategy review

    Platforms We Manage

    The platforms where your customers discover and buy, each with its own content, ads, and commerce features handled natively.

    How Our Social Media Marketing Process Works

    A social program built to sell, not just to post: audited and planned around revenue, set up on the platforms that matter for your products, produced and published on a cadence, engaged daily, reported monthly, and scaled where it converts.

    • Audit & Strategy

      Accounts, content, ads, audience, competitors, and tracking reviewed; a per-platform strategy, budget split, and measurement plan agreed.

    • Setup & Foundations

      Profiles and shops configured, catalogs synced, pixels and conversions API verified, creators sourced, brand voice and visual guidelines set.

    • Produce & Publish

      Monthly calendar produced, approved, and scheduled; creator content briefed and collected; paid campaigns launched with a testing plan.

    • Engage & Optimize

      Community managed daily; creative and audiences tested weekly; budget moved to what converts; trending opportunities acted on.

    • Report & Refine

      Monthly reporting on reach, engagement, traffic, revenue, and cost per acquisition; quarterly strategy review that changes the plan based on what worked.

    • Scale What Converts

      The formats, offers, and audiences that produced revenue get more budget and more creative, new platforms are tested on the same measurement, and the content library is built into a system the team can run.

    Brands Growing Through Social With Us

    Retailers and B2B companies whose social channels bring customers, not just likes. In their own words.

    • ANSGear

      ANSGear

      “I've been trying out various website and marketing firms since 2008, and let me tell you, MAKDigital not only takes the cake for professionalism but they're also the most hands-on crew I've ever collaborated with.”

    • Rohit Rana

      Royalegyptianbedding.com

      “We wanted to redesign our Volusion store and I am glad to say that we found Mak Digital Design. Mary has been very helpful right from the beginning. She was patient enough to listen and understand our requirements in detail. The project was completed in time and Mak designed our website exactly the way we wanted it to be.”

    • The Barn Door Hardware Store

      The Barn Door Hardware Store

      “Marina really tuned into our wishlist and crafted a plan that nailed all our requirements. Her communication throughout the entire process was just top-notch. I'd totally vouch for them and plan on sticking with them for my future marketing adventures!”

    Want to know what your social channels could be doing?

    Send us your handles and your store URL. We will reply with a short social audit: what is working, what is missing, where your competitors are winning, and a plan with a fixed monthly price.

    Social Media Marketing Questions, Answered

    Cost, platforms, organic versus paid, creators and UGC, TikTok Shop, AI, and measurement.

    How much do social media marketing services cost?

    Managed organic programs start in the low thousands of dollars a month for one or two platforms and scale with content volume and platforms. Paid social management is priced as a percentage of spend or a flat fee, with ad spend separate. Creator programs add creator fees and usage rights. Our social media marketing packages list the tiers; we scope after an audit and quote a fixed monthly price.

    Which social platforms should my business be on?

    The ones where your customers discover products, which is usually fewer than you think. For most eCommerce brands that is Instagram and TikTok first, with Pinterest for home, fashion, and gifting, and YouTube for considered purchases. B2B companies belong on LinkedIn. Meta still takes the largest share of eCommerce ad budgets, and TikTok Shop is the fastest-growing sales channel. We recommend the mix from your audience data, not from what is fashionable.

    Is social commerce worth it for my store?

    For consumer brands, increasingly yes. US social commerce passed $100 billion in 2026, and social orders now make up roughly a fifth of DTC sales. TikTok Shop converts around 3.8 percent, Instagram Shopping around 2.1 percent, in industry benchmarks, because native checkout removes the redirect where most shoppers drop off. We set up shops and catalogs connected to your store so stock, pricing, and orders stay in sync.

    Organic or paid social: which do we need?

    Both, in proportion. Organic builds the brand, the community, and the content library, and it is what people check before they buy. Paid gets that content in front of new customers at scale and retargets the ones who did not convert. The best-performing paid ads are usually organic and creator posts that already proved themselves, which is why we run them as one program.

    Do you work with influencers and creators?

    Yes. We source micro and mid-tier creators who match your customer, brief and manage them, secure usage rights, and turn their content into ads through whitelisting and Spark Ads. In 2026 raw, customer-perspective creator content routinely outperforms polished production, so creator work sits at the center of most programs rather than as an add-on.

    How do you use AI in social media marketing?

    For editing, captioning, and variant production from real shoots; for pre-flight scoring of hooks and thumbnails; for listening, trend detection, and sentiment triage; and for draft community replies a person reviews. We do not publish fully AI-generated video or synthetic people as your brand, which TikTok now restricts and audiences reject. AI makes the human work faster; it does not replace the humans.

    How do you measure social media results?

    By joining platform data with your site and order data: reach and engagement as leading indicators, then traffic, assisted and last-click revenue, cost per acquisition by platform and by creator, and retention. We configure pixels, the conversions API, and UTMs properly, and we run incrementality tests when spend is large enough to justify them, because platform dashboards overstate their own contribution.

    How long before social media marketing shows results?

    Paid social produces measurable traffic and sales within the first weeks once creative testing settles. Organic growth and community compound over three to six months as the content library and creator relationships build. Social commerce shops sell from the first month if the catalog and offers are right. We set targets by platform in the strategy and report monthly against them.

    Can you manage our reviews and reputation too?

    Yes. We generate and syndicate reviews through Stamped, Reviews.io, or Shopper Approved, respond to reviews and mentions in your voice, and reuse review content across social and product pages, which also supports local SEO and the trust signals AI search relies on.

    Do you handle regulated industries?

    Yes, including firearms, alcohol, tobacco, CBD, and supplements, where platform advertising policies restrict what can run. We know which formats, placements, and claims each platform allows, and we build programs around organic, creator, and community channels where paid is limited. See our firearms, alcohol, and supplement marketing programs.

    Social Media Marketing Resources

    From the eCommerce Experts

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