Why did Cip1 decide to migrate from Volusion to BigCommerce?

Cip1 needed a more modern and robust platform to accommodate their growing business and to implement modern features and functionalities, which Volusion could not support.

What were the primary objectives of Cip1's website redesign?

The main objectives were to update the website design to be more modern and visually appealing, improve mobile responsiveness, enhance navigation, and optimize the site for search engines to increase organic traffic.

How does the new website enhance user experience?

The new website features a user-friendly layout, improved navigation with a complex mega-navigation menu, and a mobile-first design, ensuring a seamless and positive experience across all devices.

What specific improvements were made to the site’s navigation?

The navigation was streamlined by making main categories easily accessible, highlighting the 'All Categories' page, and organizing categories like Featured Products and Most Popular Products for easier access.

What custom templates and pages were developed for the new website?

Custom templates and pages include the Home page, Category pages, Product pages, My Account, Contact Us, About Us, and Gift Certificate pages.

What services did MAK Digital provide for Cip1's website migration and redesign?

Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.

What applications and integrations were added to the new Cip1.com site?

Integrations added include BigCommerce Stencil, PayPal Braintree, Searchanise Search, Cloudflare CDN, Klaviyo Marketing Automation, and PayPal Marketing Solutions.

What are the key custom features and functionalities of the new Cip1 website?

Key features include custom API integration with Klaviyo, complex mega-navigation, integrations with Cloudflare and Braintree, custom product bundling components, up-sell side cart component, and custom filtering using the Searchanise API.

Cip1 Volusion to BigCommerce Migration Case Study

Name: User
Item: MAK Digital
Rating: 5
Author: Brett Wood

Automotive Parts | Launched 02/16/22

Cip1, short for California Import Parts LTD., is the #1 source for Classic and Vintage Volkswagen parts. Their mission has been convenience, value, and quality for over 40 years. Cip1 has served over 500,000 customers worldwide and runs an eCommerce store in both the United States of America, and Canada. Although their business has been successful for many decades, in order to scale up their business they needed to update their website design, as well as a BigCommerce migration to a more modern and robust platform BigCommerce Platform. This is exactly why Cip1 decided to partner with MAK Digital Design, a expert in automotive digital marketing, to help bring their website up to date, and migrate to the BigCommerce platform.

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Concept

Before Cip1 came to MAK Digital Design, they were running both of their websites on an outdated platform. They felt as though it was holding them back from growing their business. The inability to implement modern features and a modern look to their website was another concern Cip1 had. What we believe they needed most was a platform that could accommodate their needs and provide an environment for them to continue to grow their business.

After carefully reviewing all of their options with Cip1, they decided that the BigCommerce platform would be the best option for the future of their business. On the BigCommerce platform they are able to utilize more modern features and experience a robustness they weren't able to on their previous platform. Along with exceptional BigCommerce development there was an emphasis put on BigCommerce search engine optimization. Using strategies like keyword research and on-page optimization, and editing meta data, MAKDigital was able to increase the overall organic positions of Cip1's search engine results.

Along with the migration from Volusion to BigCommerce, we also completely redesigned both of their websites. The redesign included a new home page, new product pages, new category pages, and much more. Every aspect of their BigCommerce website design was built with a "mobile first" mentality, ensuring a seamless transition on all devices (responsive design).

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Redesign

As stated above, their new BigCommerce website design covered many aspects of their website. The most important update was the increased amount of mobile responsiveness ensuring that customers on any device would have a positive experience engaging with the website. On top of that, we also added a more user-friendly layout to categories, including easy to navigate sections for Featured Products and Most Popular Products. Previously, to access different categories you would need to locate the “All Categories” tab which was hidden snuggly at the top left of the page. Now, the main categories are right in front of the users face and easily accessible, whilst simultaneously highlighting the “All Categories” page in a shade of red that is easier to locate and stands out.

We implemented BigCommerce Stencil technology to ensure a seamless and responsive user experience. The collaboration with BigCommerce design partners enabled us to create a more cohesive and professional appearance. Additionally, we focused on BigCommerce page speed optimization to enhance the performance and loading times of the website, ensuring a smooth and efficient user journey.

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Solution

Cip1's eCommerce challenges were due to an outdated website that had a confusing navigation and a cluttered user interface (UI). To overcome these challenges, MAKDigital developed and designed a new website that is user-friendly and comes equipped with all modern-age features and functionality. The new website boasts an improved navigation system and a modern, streamlined UI. The site is now prepared to handle Cip1's eCommerce needs, ensuring greater success and growth in the future. Our collaboration with our in-house BigCommerce experts allowed us to integrate advanced solutions seamlessly.

Furthermore, we provided ongoing support through our BigCommerce retainer services, ensuring continuous improvement and adaptation to emerging trends. We also handled the BigCommerce data migration services, carefully transferring all essential data from their previous platform to the new one.

Our expert BigCommerce web designers worked meticulously to create a visually appealing and functional design that aligns with Cip1's brand identity. The overall result is a modern, efficient, and user-friendly website that not only meets current eCommerce standards but also positions Cip1 for future growth and success.

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Cip1 BigCommerce Re-Design: Everything You Need to Know About the Cip1 BigCommerce Site Overhaul

Why did Cip1 decide to migrate from Volusion to BigCommerce?
Cip1 needed a more modern and robust platform to accommodate their growing business and to implement modern features and functionalities, which Volusion could not support.
What were the primary objectives of Cip1's website redesign?
The main objectives were to update the website design to be more modern and visually appealing, improve mobile responsiveness, enhance navigation, and optimize the site for search engines to increase organic traffic.
How does the new website enhance user experience?
The new website features a user-friendly layout, improved navigation with a complex mega-navigation menu, and a mobile-first design, ensuring a seamless and positive experience across all devices.
What specific improvements were made to the site’s navigation?
The navigation was streamlined by making main categories easily accessible, highlighting the "All Categories" page, and organizing categories like Featured Products and Most Popular Products for easier access.
What custom templates and pages were developed for the new website?
Custom templates and pages include the Home page, Category pages, Product pages, My Account, Contact Us, About Us, and Gift Certificate pages.
What services did MAK Digital provide for Cip1's website migration and redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new Cip1.com site?
Integrations added include BigCommerce Stencil, PayPal Braintree, Searchanise Search, Cloudflare CDN, Klaviyo Marketing Automation, and PayPal Marketing Solutions.
What are the key custom features and functionalities of the new Cip1 website?
Key features include custom API integration with Klaviyo, complex mega-navigation, integrations with Cloudflare and Braintree, custom product bundling components, up-sell side cart component, and custom filtering using the Searchanise API.

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Cip1.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did Cip1 decide to migrate from Volusion to BigCommerce?

What were the primary objectives of Cip1's website redesign?

How does the new website enhance user experience?

What specific improvements were made to the site’s navigation?

What custom templates and pages were developed for the new website?

What services did MAK Digital provide for Cip1's website migration and redesign?

What applications and integrations were added to the new Cip1.com site?

What are the key custom features and functionalities of the new Cip1 website?

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