TacticalMachining.com Volusion to BigCommerce Migration
Concept
When Tactical Machining approached MAK Digital Design, their online presence faced significant challenges due to an outdated ecommerce platform. Recognizing the need for a dynamic and customizable solution, we recommended a migration from the obsolete Volusion platform to the robust and user-friendly BigCommerce platform, positioning Tactical Machining for future success.
The migration wasn't just a technological upgrade; it was a strategic decision to empower Tactical Machining with the customization options they desired. BigCommerce provided the ideal canvas for our collaborative efforts, ensuring that the platform was not only easy to understand and manage but also tailored to the unique needs of Tactical Machining.
Before the migration, Tactical Machining's website lacked not only the style and branding essential for a competitive online presence but also the structural integrity needed to engage and retain customers effectively. The home page, featuring only "Best Selling Products," failed to showcase new or featured products, missing out on opportunities to captivate visitors. The absence of a well-defined structure allowed random consumer questions and comments to appear on various pages, potentially diverting potential customers and diluting the brand message.
Understanding the critical role of SEO and digital marketing in enhancing online visibility, MAK Digital Design implemented a comprehensive strategy to address these challenges. Our team conducted thorough SEO optimizations, ensuring that Tactical Machining's new BigCommerce site was primed for organic search success. This included keyword optimization, meta tag enhancements, and strategic content structuring to align with industry best practices.
Simultaneously, our digital marketing efforts focused on creating a compelling narrative for Tactical Machining. We crafted engaging content that not only showcased their products but also highlighted the brand's unique value proposition. Social media channels were leveraged to amplify Tactical Machining's reach, engaging with the target audience and building a community around the brand.
The results were transformative, not only did the migration to BigCommerce provide the desired customization and ease of management, but the integrated BigCommerce SEO services and BigCommerce developers also propelled Tactical Machining's site to organically rank higher on search engine result pages. The revamped site now stands as a testament to the harmonious blend of technology, design, and digital marketing expertise, ensuring Tactical Machining's online presence reflects the professionalism and quality synonymous with their brand.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce Stencil
- Cloudfare CDN
- Google Analytics
- MailChimp
- Open Graph
- React.js
- reCAPTCHA
- Segment CDP
Redesign
The redesign of the BigCommerce website design was based off firearms and their iconic gun-metal gray color, the new style feels sleek and stylish with accompanying modern features. It was decided a new home page and product pages would be needed, the category pages and navigation bar would be updated with the new style. The new home page makes every attempt to draw in potential consumers with “New” and “Featured” product sections. Product pages and icons now advertise their FFL status, additionally product pages will now suggest related products or products viewed by others. Thanks to our BigCommerce Stencil developers, the new site is comparable to its competitors and no longer lacks a sense of authority and credibility.
To ensure optimal performance and speed, we implemented BigCommerce Page Speed Optimization techniques. The combination of a sleek design and fast load times enhances the overall user experience, encouraging visitors to stay longer and explore more products.
Our team also worked closely with BigCommerce design partners to ensure that the site's aesthetic and functional improvements were in line with industry standards, further solidifying the brand's position in the market.
Custom Features & Functionality
- BigCommerce Stencil build using custom react components
- Complex custom mobile navigation
- Complex Mega Navigation
- Custom Gift Certificates section
- Custom implementation for the backorder feature utilizing metadata fields with the Metafields manager by Space48 for the Front End admin management
- Custom integration with the Searchanise
- Data migration from Volusion to BigCommerce
- Integration with Sezzle
- Integration with stamped.io
- Multiple custom landing pages
- Site re-design
Solution
MAK Digital Design devised a comprehensive solution for Tactical Machining, addressing the challenges posed by their outdated ecommerce platform. Recognizing the need for a dynamic and customizable platform, we recommended migrating from Volusion to BigCommerce. This strategic move not only provided the desired customization options but also ensured a user-friendly management experience.
To tackle the lack of style, branding, and structural coherence on Tactical Machining's previous site, we implemented a multifaceted approach. The redesign involved creating an engaging home page that showcased not only "Best Selling Products" but also new and featured items, establishing a more captivating user experience.
Understanding the importance of online visibility, our team executed a robust SEO and digital marketing strategy. Thorough optimizations, including keyword enhancements and meta tag improvements, were implemented to boost organic search rankings. Simultaneously, engaging content creation and social media outreach were leveraged to build a compelling brand narrative and expand Tactical Machining's online presence.
Our team also provided ongoing support through BigCommerce Retainer Services, ensuring that Tactical Machining's site remains updated and fully functional. This continuous support helps address any emerging issues promptly, maintaining the site's efficiency and reliability.
The results were transformative, elevating Tactical Machining's site to organically rank higher on search engine result pages. The harmonious integration of technology, design, and digital marketing expertise stands as a testament to the success of the comprehensive solution provided by MAK Digital Design. As a BigCommerce Elite Agency, we are proud to have contributed to Tactical Machining's growth and success.
Check out what we can do for your firearms related businesses today!
Ask away, we're here to help!
TacticalMachining.com Volusion to BigCommerce Migration: Everything You Need to Know About the TacticalMachining.com Transformation
Why did Tactical Machining decide to migrate from Volusion to BigCommerce?
Tactical Machining needed a more customizable and user-friendly eCommerce platform to support their growth and improve their online presence. The move to BigCommerce provided the necessary capabilities to achieve these goals.
What challenges did Tactical Machining face with their old website?
Their previous website lacked customization options, had an outdated design, and faced structural issues that made it difficult to engage and retain customers effectively.
How did MAKDigital enhance the design and functionality of Tactical Machining’s new website?
MAKDigital created a sleek, modern design with a focus on firearms aesthetics. The redesign included a new home page, updated category and product pages, and modern features like new and featured product sections, FFL status icons, and related product suggestions.
What custom features were implemented in the new Tactical Machining website?
The new website includes custom API integration with Segment, complex mega navigation, a custom-built BigCommerce theme, easy product bundling, and an up-sell side cart component.
How did the redesign improve user experience on Tactical Machining's website?
The new website includes custom API integration with Segment, complex mega navigation, a custom-built BigCommerce theme, easy product bundling, and an up-sell side cart component.
What SEO and digital marketing strategies were employed to boost Tactical Machining’s online visibility?
MAKDigital implemented thorough SEO optimizations, including keyword and meta tag enhancements, and crafted engaging content. Social media channels were leveraged to expand reach and build a community around the brand.
How has the migration to BigCommerce impacted Tactical Machining’s online performance?
The migration provided the desired customization and ease of management, improved user engagement, increased conversion rates, and elevated the website’s search engine rankings.
What additional integrations were included in the new Tactical Machining website?
The website features integrations with Cloudflare CDN, Google Analytics, MailChimp, Open Graph, React.js, reCAPTCHA, and Segment CDP, enhancing overall functionality and performance.
