PmArmory.com BigCommerce Website Redesign
With a limited online presence, the company needed to build trust among firearm users and enthusiasts who had not previously heard of Pickett's Mill Armory.
Their primary objective was to provide high-quality firearms and accessories that meet the evolving needs of their customers. Many customers found valuable insights and reviews about Pickett's Mill Armory while researching their options for gun purchases.
Challenges and Objectives
Pickett's Mill Armory needed a refurbished e-commerce site to gain the trust of online consumers. The new platform also needed to be easy to manage and ideal for weekly content updates.
Pickett’s Mill Armory aimed to build a robust online presence through its website and social media channels. They sought to establish partnerships with reputable manufacturers and suppliers to ensure a steady supply of quality products. Compliance with federal regulations and laws governing the firearms industry was another critical challenge. The company needed to ensure that all products and services met the required standards to avoid any legal issues.
Additionally, Pickett’s Mill Armory aimed to provide excellent customer service and support to build trust and loyalty among its customers. Their ultimate goal was to become a leading provider of firearms and accessories, known for their quality products and exceptional customer service. By addressing these challenges and meeting its objectives, Pickett’s Mill Armory aimed to solidify its position in the industry and continue to grow its customer base.
PmArmory.com BigCommerce Website Redesign
Pickett’s Mill Armory has taken a significant step forward by redesigning its website, pmarmory.com, using the BigCommerce platform. The new site offers a more user-friendly and efficient online shopping experience, featuring a modern design and layout that makes it easier for customers to navigate and find the products they need.
The website now boasts a comprehensive product catalog, showcasing a wide range of firearms and accessories from reputable manufacturers. Customers can effortlessly search for products by category, brand, or keyword, and filter results by price, brand, and other criteria. This streamlined search functionality ensures that users can quickly find exactly what they’re looking for.
In addition to the product catalog, the website includes a blog section where Pickett’s Mill Armory posts articles and updates on the latest industry news, trends, and products. This not only provides valuable information to customers but also helps improve the site’s SEO with relevant keywords and meta tags, driving organic traffic.
Social media links have been integrated into the website, allowing customers to join the conversation and stay up-to-date on the latest news and promotions. The site is also designed to be mobile-friendly, ensuring that customers can easily access and navigate it from their smartphones or tablets.
Security is a top priority for Pickett’s Mill Armory, and the new website features a secure payment system to protect customers’ personal and financial information. The site is regularly updated with new products, promotions, and content, ensuring customers always have access to the latest information and deals.
By implementing these features, Pickett’s Mill Armory has created a seamless and efficient shopping experience for firearm enthusiasts, positioning themselves for continued success in the online firearms space.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce Stencil
- Rewind Data Backups
- Searchanise Search
- ShipperHQ
- Klaviyo
- Ship Station
Redesign Process
Identify Issues:
- Lacked Modern Features/Tools
- Cluttered with excessive white space
- Awkwardly placed images/Low-quality images
- Miniman contemporary features
- Not mobile-friendly (no responsive design)
Recognizing the need for a redesign, Pickett’s Mill turned to MAKDigital after hearing about our success in the firearms industry mentioned by other firearm dealers.
Redesign Process
This project was focused on redesigning Pickett's Mill Armory's website, there was no need for a migration because the BigCommerce platform suited all of their current and future needs. The new site would provide everything needed to hold a professional appearance, one that visitors could immediately trust when they entered the site. Excited to see the capabilities of a new version of their site MAK happily got to work. The project took one month to develop and complete starting in October 2022 and ending November 2022. The new version of pmarmory.com is now mobile-capable across all screen mediums, otherwise known as being responsive. Users should experience an easy flow from the homepage throughout the site until checkout.
Pickett’s Mill Armory’s BigCommerce website needed a complete overhaul to establish a strong identity and professional online presence. The previous site was cluttered with excessive whitespace, lacked branding, and had no clear style, leaving people with an overwhelming sense of an unfinished website. For an industry where trust and security are paramount, this was a major issue. If a firearms website appears incomplete or unprofessional, customers may hesitate to browse, order, or share personal information. To address this, we focused on a redesign that would instill confidence, making weapon enthusiasts feel secure while navigating the site.
After developing a clear brand identity, the redesign focused on improving user experience by modernizing the site. The previous version lacked essential eCommerce features, there were no featured products, slow load speeds, and minimal functionality. The new design introduced stock availability indicators, firearms accessories, and a streamlined layout that promotes additional shopping options. Through custom web development, we implemented key tools such as a side cart, responsive design, and wish lists, ensuring that Pickett’s Mill Armory’s customers can now easily continue their shopping journey.
This transformation has positioned Pickett’s Mill as a leader in the online firearms space, allowing them to build a seamless, efficient shopping experience for enthusiasts. Whether you’re in Alpharetta or browsing from anywhere in the country, the new website makes it easier than ever to explore, meet your needs, and place an order. Want to see how MAKDigital can help your firearms business? Join us today and let’s take your eCommerce store to the next level!
Custom Features & Functionality
- Custom additional-product-tabs component
- Custom built BigCommerce Template utilizing Stencil Technology
- Custom React mobile navigation component
- Custom React side cart
- Custom Searchanise implementation
Solution
Pickett's Mill Armory faced a significant challenge when it came to their eCommerce operations, as their website was unprofessional looking and needed an overhaul. However, with the help of MAKDigital, Pickett's Mill Armory's site was completely redesigned. The redesigned website is now primed to tackle all the eCommerce challenges Pickett's Mill Armory may face in the future. This redesign has made it much easier for customers to browse and purchase the products they need, and has allowed Pickett's Mill Armory to expand their reach and increase their sales.
Check out what we can do for your firearms business today!
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PMArmory.com BigCommerce Website Redesign: Everything You Need to Know About the PMArmory.com Digital Transformation
Why did Pickett's Mill Armory decide to redesign their website?
Pickett's Mill Armory wanted to move away from their bare-bones, unresponsive website to a professional, branded platform that would improve user experience, build trust with visitors, and enhance eCommerce performance.
What were the main goals of the Pickett's Mill Armory website redesign?
The primary goals were to create a professional appearance, establish a strong brand identity, improve site responsiveness across all devices, and enhance the overall user experience from the homepage to checkout.
What custom templates and pages were developed for Pickett's Mill Armory's new website?
Custom templates and pages include the Home page, Category Template, Category Template 2, Product Template, My Account, and Contact Us pages.
What services did MAKDigital provide for Pickett's Mill Armory's website redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new website?
Integrations added include BigCommerce Stencil, Rewind Data Backups, Searchanise Search, ShipperHQ, Klaviyo, and Ship Station.
How did the redesign improve the user experience (UX) on Pickett's Mill Armory's website?
The redesign introduced a professional, user-friendly interface with clear navigation, responsive design for mobile use, and modern features like side carts and wish lists, making it easier for customers to browse and purchase products.
What role did branding play in the website redesign for Pickett's Mill Armory?
Branding was crucial, transforming the site from an unstyled, whitespace-heavy platform into a professional, trustworthy online store with a consistent identity, making shoppers feel safe and secure.
What was the outcome of the website redesign for Pickett's Mill Armory?
The new website is attractive, easy to use, responsive, and optimized for better search engine visibility. It now offers a seamless and secure shopping experience, helping Pickett's Mill Armory expand their reach and increase their sales.
