NDZPerformance.com Volusion to BigCommerce Migration: Everything You Need to Know About the NDZ Performance Website Transformatio
NDZ Performance recognized that their outdated Volusion platform lacked the multi-functionality and modern features needed to support their growing business. BigCommerce offered a more robust and scalable solution to help them continue to expand and compete in the market.
The main goals were to create a modern, user-friendly website with improved functionality, faster speeds, and an updated design. The migration aimed to provide a better user experience and enhance NDZ Performance's online presence.
MAKDigital started by evaluating the limitations of the existing Volusion platform and identifying the best solutions. They then migrated the website to BigCommerce and redesigned the entire site, including new category pages, product pages, and a homepage, to improve functionality and user experience.
The redesign utilized BigCommerce Stencil Technology, Rewind Data Backups & Security, Searchanise for search functionality, Elfsight for social media integration, Google Reviews, PayPal for payments, and Smile.io for the loyalty program.
Custom features included complex mega navigation, a custom React component for the product page configurator for engravable products, and new categories such as “Trending Now” and “New Products” to attract customers to the latest offerings.
The new design incorporated a modern aesthetic with improved navigation, making it easier for customers to find products. The custom features and streamlined layout provided a user-friendly experience that aligned with NDZ Performance’s commitment to quality and innovation.
The updated website provided a more efficient and enjoyable user experience, improved search engine visibility through SEO enhancements, and increased online presence and sales for NDZ Performance. Customers found it easier to navigate the site and complete purchases.
The partnership allowed NDZ Performance to leverage MAKDigital’s expertise in eCommerce development and digital marketing. The successful migration and redesign positioned NDZ Performance for continued growth and success in the competitive firearms industry.
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