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Corey Kogan
How To Grow Your Profit Using Price Optimization
Several business experts have stressed the need for manufacturers to set the price of their product at a rate that’s not too high, not too low but just right. If you’re a business serious about growing your profit, one of the major things to really look at is how you can optimize the price of your product and make enough sales. Set it too low and you’ll miss a lot of profit and might even lose some respect. Set it too high and also lose profit because the number of sales will surely reduce.
That’s why you need to understand what price optimization is, to help you set the right balance between going too high and going too low.
What is Price Optimization?
Price optimization is the process of finding the perfect balance when determining the price of your product or service. This is done to make sure your product sells at a very fast rate at the
right price while making a profit. Price optimization involves some complex process, so it’s not something easy. That’s why companies invest a lot of time and resources in setting the right price for their product. The process involves employing data, analytics, algorithms and even some software to determine the perfect price for their product. In recent years with the advancement in technology, machine learning software has become important for companies who want to set their prices at that sweet spot between too high and too low. Machine learning is basically a process where data is continuously inputted into a computer and the computer is expected to develop its own thought pattern using the data. This process examines all the possible prices of a product, some market research is run and the effect of every market research is recorded. The best outcome of the process is then employed by the company. That’s why price optimization depends on data gotten from market research and surveys.
So whenever you buy a product at a certain price, know that some great deal of thought processing has gone into determining the price of the product.
How to Optimize the Price of Your Product
As a manufacturer, you’re always faced with these questions. How much should we set the price of this product, if we wish to make this number of sale within this time frame? What is the fair
price of this product if we consider every market variable. How will customers react to the price of the product? Answering these questions will help you develop a blueprint you can use to optimize the price of your products. So how do you determine the price of a particular product so it can answer the question above? For manufacturers to determine an optimal price for their product there are several factors to consider; operation costs, weather, the season, the competition, the demand and the goals of the
company. With this, the manufacturer can determine the starting, best, discount and promotional prices of their product.
Another great way to optimize and get the perfect price for their product is to:
● Research Your Customers
Researching your customers is one of the effective ways to determine the best price your target audience can buy your product. In marketing, we have what they call A/B testing. You can set
your price at different prices at different times to get some needed data. The data is then analyzed and used to determine how much your customers are willing to pay for your products. This tells you how much value your customers put on your product. Information-rich data like customer reviews, supply and demand, transaction records and the likes are one of the ways you can know what your customers are about. The collected data will help inform your decision making when choosing the price of your product(s).
● Put a Number on Your Product Value
Once you’re done with knowing how your customers see your product(s) by going through some raw data, it’s time to put a number on the value of your product. How valuable do your customers
see your products? Careful analysis of data collected will help you determine how much your product is valued and how much price you can slap on it.
● Work With Data
Optimizing the price of your product depends purely on how well you analyze your data. Data needed for price optimization isn’t limited to just your company data, you’ll need to also analyse
the data of your competition. Thanks to the internet, you can easily get that. Your data tells you everything you need to know about your customers, how they interact with your products, how
they value it, their demand for your product. What time of the year does the demand spike? Those are the insights you get from your own data.
On the other hand, the insights you get from your competitors’ data is quite different but very applicable to your own business, and if used right can become a success. Matching your data
against the data of your competition is a big eye-opener when determining the perfect price for your product. The competition’s data helps you see if you’re charging too much for your product
thereby losing sales and money, or if you’re charging too low and losing money. Moving your prices using data gotten from the competition can help you position yourself well in the market
and give you an edge.
● Use Price Optimization Tools
A price optimization software can help you in the process of getting the right price for your products. All you have to do is input it with the right data and you’ll get some analysis that will surely help you optimize your price. There are several price optimization tools out there, you just have to choose the one that works best for you.
When you’re done with this process, the next step is to adjust your price and monitor how your customers react to the price.
Over To You
Price optimization is not a one-time solution for choosing the right price. You have to continually adjust the price to fall in line with your objective till you hit that sweet spot where
everything just falls in place. Only then can you say you’ve optimized the price of your products for maximum profit.
Even then, you have to keep monitoring market trends, customers expectations and more. $50 might be the right price for your product today, while in the next two years, the right price for
your product might be $40 or $65.
