Category: eCommerce

On April 28th, 2022, Forrester Wave released two reports; The Forrester Wave: B2B Commerce Solutions, Q2 2022, and The Forrester Wave: B2C Commerce Solutions, Q2 2022. BigCommerce came out top three in both reports. Forrester Wave named BigCommerce a strong performer for topping the scoreboard for the […]

eCommerce shopping has come a long way from when a handful of enthusiastic people experimented with shopping online to prove to their friends and family that shopping can be digital. Now, the mere possibility of shopping online no longer moves buyers because they want a top-notch online […]

Every holiday season, buyers flock to online and brick-and-mortar stores in a frenzy to shop until their bank accounts scream for help. No wonder eCommerce merchants make the most sales during the holiday season. In fact, according to Statista, eCommerce retail sales are expected to hit a […]

Fraud detection management is a security measure digital banking companies and other companies that collect or store delicate information on their servers use to guarantee security. Fraud detection management systems help these companies detect suspicious high-risk activities, protect against data breaches, and prevent fraud such as illegitimate […]

Nothing annoys a potential buyer quicker than when they find a product they like on a website product page but receive an error message when they try to buy the product. Something like; “sorry, the product is sold out” or an email from the business informing them […]

In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]

It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]

Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]

Forrester Wave evaluated some B2C (business to customers) solutions, scoring them Leaders, Strong Performers, Contenders, and Challengers based on their offering, strategy, and market presence. Forrester Wave evaluated nine B2C solutions providers; BigCommerce, Adobe, Salesforce, Shopify Plus, Kibo Commerce, VTEX, commercetools, SAP, and Optimizely. In this article, […]

The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]