February 7, 2025 Building a Loyal Customer Base

Building a loyal customer base is the foundation of any successful business. Here’s how to create lasting relationships that keep customers coming back. However, the true key to sustainable growth lies in building and maintaining a loyal customer base. Loyal customers not only drive repeat purchases but […]

April 18, 2023 6 Tips for Attracting a Younger Customer Base

You might be asking yourself, what’s so special about a younger customer base and why should you target them? The simple answer is most eCommerce shoppers are young, and as more of them start earning, their purchasing power will keep increasing making it knowing how to appeal […]

June 3, 2022 Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]

May 12, 2016 Customer Management – How to Handle Late and Non-Paying Customers

Customer Management It’s by far one of the worst feelings in the world when you’ve worked so hard on a project, sent your client an invoice, and suddenly they disappear. You often start thinking: “Are they trying to stiff me? Maybe they’re just out of town.. They’re […]