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The Opportunity
Prodryers.com started their business in 2003. In 2006 the owner of Prodryers, Anthony Diccico, with 14 years of experience in software and web development field took Category Five Technologies Inc. and Prodryers.com, and catapulted them into becoming a master distributor of hand dryers and public restroom supplies. Located in several different locations through out the country, with Livonia MI, being its headquarters, Prodryers are able to house more than 20 different products. The Excelerator, Dysons Airblade,and Extreme Air Handryers are just some examples of those products.
Project Details
Design: The original Prodryers.com website lacked the easy navigation necessary to escort shoppers to the items they sought after. The BigCommerce Enterprise Edition allowed Prodryers to implement mega navigation, filtered search as well as Nextopia search feature.
Development: Mak completed complex data migration from Volusion to BigCommece insuring all the product data and option selections transferred correctly into the BigCommerce system. We used Volusion API as well as BigCommerce API to sync and set up all the required data points.
Custom branded checkout was created with complex product rules.
SEO: MAK created new site map and insured all the 301 redirects were properly set up and configured in order for the customer to keep his SEO rank.
We also implemented ShopperApproval reviews insuring all the schema data was set up correctly and there was no overlap in schema objects
Increase in conversion rate: over 15%
Increase in mobile/tablet traffic: over 20%
Increase in new users: over 20%
Increase in mobile/tablet traffic: over 20%
Increase in new users: over 20%
