Development: In the intricate process of transforming Pro Dryers' online presence, MAKDigital undertook a sophisticated data migration from the outdated Volusion platform to the dynamic BigCommerce system. This endeavor demanded meticulous attention to detail, ensuring the seamless transfer of all product data and intricate option selections. Leveraging both Volusion and BigCommerce APIs, our development team orchestrated a synchronization process, meticulously setting up and configuring all the required data points. The result was a flawless migration that not only preserved but enhanced the integrity of Pro Dryers' extensive product catalog.
As part of our commitment to delivering a tailored and streamlined shopping experience, we crafted a custom-branded checkout system. This involved the implementation of complex product rules, ensuring that Pro Dryers' customers could navigate the purchasing process seamlessly. The customized checkout not only aligned with the brand identity but also enhanced the overall user experience, setting Pro Dryers apart in the competitive e-commerce landscape.
SEO:Recognizing the critical importance of maintaining and improving Pro Dryers' SEO rank, MAKDigital implemented a comprehensive SEO strategy. We initiated the process by creating a new site map, optimizing the structure to enhance search engine crawlability and indexing efficiency. Simultaneously, our team meticulously configured all 301 redirects, preserving the established SEO equity and ensuring a smooth transition for both users and search engines.
To fortify Pro Dryers' online credibility and user trust, we integrated ShopperApproved reviews seamlessly into the platform. Our attention to detail extended to the setup of schema data, where we meticulously ensured that there was no overlap, guaranteeing the accurate representation of Pro Dryers' reputation and customer feedback. This strategic implementation not only contributed to enhanced user confidence but also bolstered Pro Dryers' visibility in search engine result pages.
The culmination of these development and SEO efforts showcases MAKDigital's commitment to delivering a comprehensive solution that goes beyond mere migration. Pro Dryers' revamped online platform stands as a testament to our proficiency in handling complex data transitions, implementing customized features, and fortifying digital presence through meticulous SEO optimization.
The redesign of Prodryers.com has resulted in a significantly improved user experience for ecommerce shoppers. The implementation of the BigCommerce Enterprise Edition allowed for the addition of mega navigation, filtered search, and Nextopia search features. These changes have made it easier for customers to find the items they are looking for, resulting in positive results for Prodryers. The improved design and navigation have made a significant impact on the overall success of the website.