Client

PhastekPerformance.comVolusion to BigCommerce Migration

Automotive Parts | Launched 12/16/22

Phastek Performance is one of the leading online retailers for Chevy, Corvette and GMC aftermarket performance parts and styling upgrades. In business since 2009 Phasteks catalogue has grown significantly, since initially starting only servicing 5th generation Camaros it was time for a much needed upgrade! Phastek approached MAK Digital with the desire to change eCommerce platforms and redesign the appearance of their site to match its new functionality and upgraded performance. Much like the vehicles they care for Phastek understood their investment would go a long way when working with MAK Digital.

Concept

PhastekPerformance.com was migrated from Volusion to BigCommerce. MAK implemented a complex design from the ground up, featuring multiple category page views dependent on category structure. The site’s navigation structure is dynamic, based upon user’s selected vehicle. This was enabled in part due to a custom integration with Convermax, where the user can select their specific make, model, and year of vehicle through their extensive database, and then the entire top-level navigation structure would update with categories and sub-categories tailor-made for that specific vehicle. The site also displays a default navigation structure for scenarios where the user has not selected a vehicle.

Our implementation allows for complete flexibility where the client needs it most: In the future, a store owner can add as many additional vehicle shops as needed; without any intervention from MAK or a technical resource.

The ability to easily and intuitively select or switch vehicles throughout the user experience was a primary focus of MAK during this project. Many, if not most of Phastek’s customers own multiple vehicles, and we are accommodating them by storing additional cars in their virtual “garage” via stored cookies. This garage feature is also being synced with customer wish lists via a custom-coded API integration, where BigCommerce’s native wish list functionality was essentially transformed into a garage/build list.

The new Phastek site also features a custom-built React side cart component as well as a custom-developed React component for mobile navigation. Also, a custom implemented stamped.io reviews and rewards.

  • Home Page
  • Category Page
  • Product Page

Redesign

This redesign was focused on bringing on the new age look for Phastek, through a new BigCommerce website design. The previous site appeared unorganized and a bit of a cluttered mess. It almost appeared as if there were two different designs within the one site. Different fonts were used across the site, along with mismatching categories and layouts. The redesign reorganized the site and made sure everything was a uniformed design giving it a far more professional appearance. Now PhastekPerformance appears as the industry leader it really is.

colors:

Custom Features & Functionality

  • Complex Data migration from Volusion to BigCommerce
  • Custom BigCommerce Build
  • Custom implementation with Convermax to allow custom site browsing experience depending on which vehicle was selected
  • Custom Mega navigation allowing for the multiple display depending on the vehicle selected
  • Custom product template allowing to perform check on product fitmen integrated with Convermax
  • Custom React component for the complex mobile navigation and 'my account' view on mobile
  • Custom React component for the side cart functionality
  • Multiple category page templates allowing for different presentations of the category pages
  • Multiple custom page templates allowing for the different page displays
  • On-page SEO Optimization

Solution

MAKDigital provided Phastek with a comprehensive solution for their digital eCommerce project. The migration of the site from Volusion to BigCommerce allowed for greater flexibility and scalability. MAK implemented a complex design from the ground up and incorporated dynamic navigation structure based on user's selected vehicle. This was enabled through a custom integration with Convermax, where user can select their specific make, model, and year of vehicle through their extensive database and the navigation structure would update accordingly. A default navigation structure was also provided for scenarios where the user has not selected a vehicle.

Additional features included a side cart component built with React, mobile navigation component built with React, and API integration to sync customer wish lists with a virtual “garage”. Furthermore, an integration with Stamped.io was implemented for product reviews and rewards. The ability to easily and intuitively select or switch vehicles throughout the user experience was a primary focus of MAK in this project.

The new Phastek site will allow for scalability and future growth, where a store owner can add additional vehicle shops as needed, without any intervention from MAK or a technical resource. This solution provides an excellent digital eCommerce platform with intuitive user experience and enough room for customization and scalability.

Website redesign wire-frame
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