ID Cards Volusion to BigCommerce Migration Case Study

Identification Systems & Supplies | Launched 07/09/2020

With over three decades of experience, ID Cards Inc. stands as a trusted authority in identification systems and supplies. Serving clients of all sizes, the company is dedicated to meeting specific identification needs with a comprehensive product line, including ID printing systems and supplies. Committed to superior service and product satisfaction, IDCards.com approached MAKDigital for a complete BigCommerce data migration and redesign of their site, seeking to enhance their online presence and user experience.

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Concept

Facing the challenges of an outdated Volusion platform, IDCards.com sought MAKDigital, a BigCommerce marketing agency, expertise to not only migrate their site but also undertake a comprehensive redesign and branding strategy. The goal was to modernize the website and improve user interaction, necessitating custom features like a Featured Product Scroller, Mega Navigation, Responsive Design, Custom Branding, and a Modified Shopping Cart. Additionally, using custom web development, a key challenge addressed was the need for a custom product configurator to simplify the complex process of ordering custom ID cards. The objective was clear: elevate the visual appeal, functionality, and user-friendliness of IDCards.com to enhance customer engagement and increase conversion rates.

The project also included a focus on bigcommerce search engine optimization to improve the site's visibility and attract more organic traffic. By leveraging the capabilities of BigCommerce Stencil, the redesign aimed to deliver a modern, intuitive, and engaging user experience. As a bigcommerce design partners, we ensured that every aspect of the website was optimized for performance and scalability.

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Redesign

MAKDigital executed a full-scale redesign, transforming IDCards.com into a visually appealing and user-centric BigCommerce site. The custom product configurator became a cornerstone, streamlining the ordering process for custom ID cards. This intricate tool addressed the myriad options available to customers, from card type and color to magnetic stripe, barcode, security features, and more. The redesign incorporated a Featured Product Scroller, Mega Navigation, Responsive Design, Custom Branding, and a Modified Shopping Cart to deliver a cohesive and engaging user experience. Additionally, we focused on BigCommerce Page Speed Optimization to enhance site performance, integrated BigCommerce SEO strategies to improve search engine visibility, and leveraged our BigCommerce developers and BigCommerce website designers to ensure a seamless and efficient user experience.

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Solution

MAKDigital's solution for IDCards.com involved a holistic approach, combining site migration, comprehensive redesign, and the implementation of custom features. The Featured Product Scroller, Mega Navigation, and Responsive Design contributed to a visually stimulating and user-friendly interface. The custom product configurator significantly decreased the time to configure orders, leading to a notable increase in conversion rates. The project yielded impressive results, with a mobile/tablet conversion rate increase of over 60%, a 40% rise in mobile/tablet traffic, and a remarkable 60% increase in new mobile/tablet users. This success showcased MAKDigital's capability to not only meet but exceed the unique challenges of IDCards.com, providing a tailored solution that elevated their online presence and customer interactions. Additionally, our BigCommerce customer service ensured ongoing support and satisfaction. As a BigCommerce Elite Partner, MAKDigital leveraged its expertise to deliver a solution that aligned with industry best practices and client needs.

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IDCards.com Volusion to BigCommerce Migration: Everything You Need to Know About the IDCards.com Transformation

Why did IDCards.com decide to migrate from Volusion to BigCommerce?

IDCards.com sought to migrate from Volusion to BigCommerce to modernize their website, improve user interaction, and leverage the advanced features and customization options offered by BigCommerce. This move aimed to enhance their online presence, streamline the ordering process, and boost overall customer engagement and satisfaction.
What were the main objectives of the migration and redesign?

The primary objectives were to migrate data seamlessly from Volusion to BigCommerce, implement a comprehensive redesign and branding strategy, enhance user interaction with features like a Featured Product Scroller, Mega Navigation, and a Modified Shopping Cart, develop a custom product configurator to simplify the ordering process for custom ID cards, and improve the visual appeal and functionality of the website to increase customer engagement and conversion rates.
What custom features were added during the redesign?

The redesign included several custom features such as a Featured Product Scroller, Mega Navigation, Custom BigCommerce Theme, Custom Branding, Custom Product Configurator, Modified Shopping Cart, and Responsive Design.
How did the custom product configurator improve the ordering process?

The custom product configurator simplified the complex process of ordering custom ID cards by allowing customers to easily select card type, color, magnetic stripe, barcode, security features, and more. This tool significantly decreased the time required to configure orders and enhanced the overall user experience, leading to higher conversion rates.
What integrations were included in the new BigCommerce site?

The new BigCommerce site for IDCards.com included integrations with Cloudflare CDN, Google Analytics, PayPal Processing, Shopper Approved, Google Ads, and Google Tag Manager.
How did MAKDigital ensure a seamless data migration?

MAKDigital utilized both Volusion and BigCommerce APIs to orchestrate a synchronization process, meticulously setting up and configuring all required data points. This ensured that all product data and intricate option selections were seamlessly transferred, preserving the integrity of IDCards.com’s extensive product catalog.
How did the redesign impact the site's SEO performance?

MAKDigital implemented a comprehensive SEO strategy, including the creation of a new site map and meticulous configuration of 301 redirects. This preserved the established SEO equity and ensured a smooth transition for both users and search engines, enhancing Pro Dryers’ visibility in search engine result pages.
What improvements were made to enhance user engagement and satisfaction?

The redesign focused on enhancing user engagement and satisfaction by implementing features such as a custom product configurator, a Featured Product Scroller, Mega Navigation, and a Modified Shopping Cart. These features, combined with the new responsive design, provided a visually stimulating and user-friendly interface that significantly improved customer engagement and conversion rates.

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IDCards.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did IDCards.com decide to migrate from Volusion to BigCommerce?

What were the main objectives of the migration and redesign?

What custom features were added during the redesign?

How did the custom product configurator improve the ordering process?

What integrations were included in the new BigCommerce site?

How did MAKDigital ensure a seamless data migration?

How did the redesign impact the site's SEO performance?

What improvements were made to enhance user engagement and satisfaction?

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