IDCards.comVolusion to BigCommerce Migration

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IDCards.com Volusion to BigCommerce Migration: Everything You Need to Know About the IDCards.com Transformation

• Why did IDCards.com decide to migrate from Volusion to BigCommerce?

  IDCards.com sought to migrate from Volusion to BigCommerce to modernize their website, improve user interaction, and leverage the advanced features and customization options offered by BigCommerce. This move aimed to enhance their online presence, streamline the ordering process, and boost overall customer engagement and satisfaction.

• What were the main objectives of the migration and redesign?

  The primary objectives were to migrate data seamlessly from Volusion to BigCommerce, implement a comprehensive redesign and branding strategy, enhance user interaction with features like a Featured Product Scroller, Mega Navigation, and a Modified Shopping Cart, develop a custom product configurator to simplify the ordering process for custom ID cards, and improve the visual appeal and functionality of the website to increase customer engagement and conversion rates.

• What custom features were added during the redesign?

  The redesign included several custom features such as a Featured Product Scroller, Mega Navigation, Custom BigCommerce Theme, Custom Branding, Custom Product Configurator, Modified Shopping Cart, and Responsive Design.

• How did the custom product configurator improve the ordering process?

  The custom product configurator simplified the complex process of ordering custom ID cards by allowing customers to easily select card type, color, magnetic stripe, barcode, security features, and more. This tool significantly decreased the time required to configure orders and enhanced the overall user experience, leading to higher conversion rates.

• What integrations were included in the new BigCommerce site?

  The new BigCommerce site for IDCards.com included integrations with Cloudflare CDN, Google Analytics, PayPal Processing, Shopper Approved, Google Ads, and Google Tag Manager.

• How did MAKDigital ensure a seamless data migration?

  MAKDigital utilized both Volusion and BigCommerce APIs to orchestrate a synchronization process, meticulously setting up and configuring all required data points. This ensured that all product data and intricate option selections were seamlessly transferred, preserving the integrity of IDCards.com’s extensive product catalog.

• How did the redesign impact the site's SEO performance?

  MAKDigital implemented a comprehensive SEO strategy, including the creation of a new site map and meticulous configuration of 301 redirects. This preserved the established SEO equity and ensured a smooth transition for both users and search engines, enhancing Pro Dryers’ visibility in search engine result pages.

• What improvements were made to enhance user engagement and satisfaction?

  The redesign focused on enhancing user engagement and satisfaction by implementing features such as a custom product configurator, a Featured Product Scroller, Mega Navigation, and a Modified Shopping Cart. These features, combined with the new responsive design, provided a visually stimulating and user-friendly interface that significantly improved customer engagement and conversion rates.