Every business owner wants to dive head first into the world of S.E.O, expecting to multiply their page views and ad clicks ten fold within their first marketing campaign. Unfortunately, it isn’t so easy, and it takes a whole lot of time if you want to do it right. Thankfully, we have some tips and tricks for you to accomplish this; albeit slow and steady; it’s the path to take to get your site the right traffic, and convert that traffic into successful transactions.
The first thing to understand is that social media is absolutely key to achieving success. However, large-scale campaigns can be a costly venture that may not get a business the results it was looking for. As of 2019, Facebook has nearly 2 billion users, Instagram is at a hot billion, and they show no sign of stopping. Therefore it is pivotal to capitalize on that, but first a business should test the waters. Create interactive polls and garner user responses through social media to feel out your customer’s interest levels in different products. Find the content that does best and be sure to take note- by using and further adapting based on your most successful social media interactions, you can successfully market your brand.
As powerful as social media is, it’s not the only thing involved in acquiring brand recognition. These tips are barely scratching the surface in the vast behind S.E.O and what it takes to get to the #1 spot, however they can get you a running head-start. Tools like Google’s Keyword Planner can be fundamental in taking a business to the top. Taken word for word from Keyword Planner description, “Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.” Through tracking your keyword data, you can see what is working and what isn’t. This is especially helpful when viewing advertisements you’ve pushed out, and seeing how well they got users to come to your website.
It must be emphasized that to really go that extra mile, your site needs to be right on the money with it’s keywords, have good content, load quickly and have good accessibility and user experience on all platforms, and have links to and from the site in several different areas. Seeing the benefits from making these changes will be very gradual, it could take well over a year. However in the long run it will highly payoff and establish healthy practices that lead to a successful S.E.O and marketing campaigns. However you choose to do it, make sure to utilize the information from your customers, after all they are the biggest resource at your fingertips towards acquiring even more traffic.