While many factors help online shoppers decide what eCommerce store to shop at, website loading speed is a deal breaker. According to Think with Google, as page loading time goes from 1 second to 3 seconds, the probability that visitors will leave increases by 32%. Hence, eCommerce […]
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In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]
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Content Language Meta Tag: You can also use the content language meta tag, which serves the same purpose as the hreflang attribute. For example, when targeting a Chinese audience with the meta tag option, your code will have this; Top-level Domain Names: Big brands usually create a […]
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Paid Advertising vs Organic: Where Should You Be Spending Your Time (And Money) Every business owner understands that creating a product or offering a service is not enough to make sales, there’s a need for some form of awareness before the target audience […]
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SEO Guide For Developers It is not the duty of developers to do SEO, instead, their primary duty is to ensure that websites are SEO-ready. What that means is that SEO and what it entails is controlled by developers. The influence that developers have over […]
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Outside the Box SEO with SXO The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]
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