Category: Google Analytics

Section 1: Understanding Google Sitelinks 1.1 What Are Google Sitelinks? Google sitelinks are additional links that appear beneath the main search result on Google’s search engine results pages (SERPs). They provide users with quick access to internal pages of a website directly from the search results. Sitelinks […]

While many factors help online shoppers decide what eCommerce store to shop at, website loading speed is a deal breaker. According to Think with Google, as page loading time goes from 1 second to 3 seconds, the probability that visitors will leave increases by 32%. Hence, eCommerce […]

In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]

The eCommerce industry is welcoming to everyone, sellers and buyers. While everyone can start an online retail business, the eCommerce industry has changed a lot from its early days. Before, anyone who did retail online could get away with anything because it was a lawless industry. Buyers […]

Link building is one of the parts of search engine optimization businesses tend to shy away from for obvious reasons; it can be hard, and it requires patience. Link building doesn’t work overnight, and you have to be consistent before seeing your desired results. However, you want […]

eCommerce demand forecasting is a process that uses several essential metrics to predict future sales/demands for products or services. You can use demand forecasting to determine the future demands for your new products and the existing products you have been selling. The metrics used include repeat purchases, […]

Content Language Meta Tag: You can also use the content language meta tag, which serves the same purpose as the hreflang attribute. For example, when targeting a Chinese audience with the meta tag option, your code will have this; Top-level Domain Names: Big brands usually create a […]

Digital marketing is always changing, sometimes due to circumstances such as pandemics and new technologies. As a business owner, one of your jobs is to stay up to date on necessary trends and utilize them to your advantage. This year, a smart marketing tactic that can help […]

  Paid Advertising vs Organic: Where Should You Be Spending Your Time (And Money)       Every business owner understands that creating a product or offering a service is not enough to make sales, there’s a need for some form of awareness before the target audience […]

SEO Guide For Developers     It is not the duty of developers to do SEO, instead, their primary duty is to ensure that websites are SEO-ready. What that means is that SEO and what it entails is controlled by developers. The influence that developers have over […]