May 21, 2025 Brand Refresh: What Google’s New Logo Means for Your Business

Google just updated its logo, and while the change might seem minor at first glance, it hints at something much bigger. The new look closely mirrors the branding of Gemini, Google’s AI platform, signaling a quiet but strategic shift toward aligning with its future in artificial intelligence. […]

July 18, 2024 The Importance of Creating a Google Business Profile

In the current 2024 eCommerce landscape, having a robust online presence is crucial for businesses of all sizes. One of the most effective ways to enhance your visibility and reach potential customers is by creating a Google Business Profile (formerly known as Google My Business). This free […]

February 25, 2024 Unlocking the Power of the Google RankBrain Algorithm: A Deep Dive into SEO Evolution

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Google, the search engine giant, has been at the forefront of innovations to enhance user experience and provide more relevant search results. One such groundbreaking development is […]

February 9, 2024 Understanding Google’s Helpful Content System and the Impact of the September 2023 Update

Google’s search algorithms are the heartbeat of the digital landscape, and staying in tune with their updates is crucial for website owners and SEO professionals. One of Google’s essential systems is the “Helpful Content System,” which plays a pivotal role in assessing and ranking websites based on […]

June 30, 2023 Maximizing Website Visibility: A Guide to Google Sitelinks & AdWords Sitelinks

Section 1: Understanding Google Sitelinks 1.1 What Are Google Sitelinks? Google sitelinks are additional links that appear beneath the main search result on Google’s search engine results pages (SERPs). They provide users with quick access to internal pages of a website directly from the search results. Sitelinks […]

December 17, 2021 Is Domain Name a Google Ranking Factor?

If you are thinking about launching your own website, you probably have a possible domain name. You also may have come across a suggestion that using an exact match domain will help your site rank high on Google. An exact match domain (EMD) usually contains the keywords […]

March 13, 2020 How to Make Money Off Youtube Without Having a Million Subscribers

  How to Make Money Off Youtube Without Having a Million Subscribers     If you’re just starting out on YouTube, you might be anxious and overwhelmed about the whole creative process. How do you get started? How do you get an audience of millions to engage […]

December 13, 2019 SEO Benefits For Ecommerce

  SEO Benefits For Ecommerce     Unless you are a hermit, or have been living under a rock, you must have come across the term SEO (search engine optimization). You can’t miss it on the internet, from SEO marketers trying to sell their services to bloggers […]

October 18, 2019 Controversy Over Google’s Suggestion Against Blocking Cookies

Controversy Over Google’s Suggestion Against Blocking Cookies     Following Google’s announcement of Google’s Privacy Sandbox, a lot of E-Commerce businesses and websites have been on the edge. The Privacy Sandbox will endeavor to keep third party cookies blocked and ensure privacy for its users on the […]

October 14, 2019 Outside the Box SEO with SXO

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]