Buy Now Pay Later (BNPL) services like Klarna, Afterpay, and Affirm exploded during the pandemic. From 2020 to 2022, they gave shoppers an easy way to split purchases into smaller, interest-free payments. That convenience made them incredibly popular. For eCommerce brands, Buy Now Pay Later felt like […]
Google just updated its logo, and while the change might seem minor at first glance, it hints at something much bigger. The new look closely mirrors the branding of Gemini, Google’s AI platform, signaling a quiet but strategic shift toward aligning with its future in artificial intelligence. […]
Today’s consumers care about more than just price and quality. They increasingly want to know where products come from and how they’re made. Addressing supply chain risks—potential threats to transparency goals, supplier relationships, and corporate strategy—is crucial for building consumer trust. Supply chain transparency involves openly sharing […]
If you’ve ever opened an email about a sale, a new product, or a thank-you message after buying something online — you’ve seen email marketing in action. At its core, email marketing is a way to stay in touch with your customers, share updates, and drive more […]
The way we shop is undergoing yet another transformation, and this time, TikTok is leading the charge. What started as an app for viral dances and quick entertainment has rapidly grown into a dominant force in social commerce. With its unmatched ability to fuse culture, content, and […]
A recent internal memo from Shopify CEO Tobi Lütke has made waves across the tech and eCommerce world. The message? Using AI at work isn’t just encouraged—it’s now expected. The memo, originally meant for Shopify’s internal team, was leaked and quickly picked up online. Instead of brushing […]
Email marketing is one of the most effective tools to transform everyday shoppers into loyal, repeat customers. In fact, according to recent studies, email marketing can generate up to $42 in revenue for every $1 spent, making it a cornerstone of successful digital marketing strategies. With the […]
Tariffs — taxes placed on imported goods — are back in the spotlight, and for small eCommerce brands in the e commerce sector, they’re more than just a headline. The 2025 tariff wave, which includes new import taxes on goods from China and other international trade hubs, […]
The way consumers interact with your brand and products has changed dramatically. Previously, a shopper might discover your product through a traditional ad, click through to your digital storefront, browse multiple product pages, maybe compare prices — and only then consider making a purchase. However, let’s be […]
Understanding your target audience is essential for success in the competitive world of eCommerce. Whether you’re launching a new product or refining your marketing strategy, market research allows you to gather valuable insights that help tailor your offerings to meet customer needs. Big brands like Nike, Starbucks, […]
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