Customer Retention Strategies

Customer Retention Strategies

It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]

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How To Build Customer Trust

How To Build Customer Trust

Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]

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Takeaways From The Forrester Wave B2C Commerce Solutions Q2 2022 Report

Takeaways From The Forrester Wave B2C Commerce Solutions Q2 2022 Report

Forrester Wave evaluated some B2C (business to customers) solutions, scoring them Leaders, Strong Performers, Contenders, and Challengers based on their offering, strategy, and market presence. Forrester Wave evaluated nine B2C solutions providers; BigCommerce, Adobe, Salesforce, Shopify Plus, Kibo Commerce, VTEX, commercetools, SAP, and Optimizely. In this article, […]

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Impact Of COVID-19 on eCommerce

Impact Of COVID-19 on eCommerce

The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]

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The Importance of Choosing Product Names and How to Choose Product Names

The Importance of Choosing Product Names and How to Choose Product Names

In many cultures around the world, names are special, especially the name of a person. That’s why many parents spend time researching names online and offline and consulting older family members before settling on a name to give their newborn child. Pet parents are not left out […]

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Alternatives To Running Paid Ads to Promote Your Business

Alternatives To Running Paid Ads to Promote Your Business
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Understanding and Utilizing Local Marketing

Understanding and Utilizing Local Marketing

Local marketing is a location-based SEO that helps eCommerce businesses to target more local buyers. Local marketing generally favors eCommerce businesses within the same local areas they are targeting. However, eCommerce businesses in any location can also reach local buyers in faraway regions. Local marketing is not […]

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What Is New Media Marketing

What Is New Media Marketing
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Leveraging Experiential Marketing to Improve Customer Acquisition

Leveraging Experiential Marketing to Improve Customer Acquisition
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Common Enterprise SEO Reporting Mistakes You Need To Avoid

Common Enterprise SEO Reporting Mistakes You Need To Avoid
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