Tag: marketing

In today’s dynamic digital landscape, mastering the intricacies of digital marketing is paramount for businesses striving to thrive online. Digital marketing encompasses a diverse array of strategies and tools aimed at effectively reaching and engaging target audiences. From harnessing the potential of social media platforms to maximizing […]

8 Powerful Prospecting Phrases That Challenge Sales Norms In the world of sales, prospecting fearlessly is often touted as the key to success. However, true fearlessness in prospecting goes beyond pushing past objections and trying to convert every “no” into a “yes.” It’s about gracefully accepting rejection […]

Artificial Intelligence Revolutionizing Every Industry Artificial Intelligence (AI) is revolutionizing every aspect of modern-day life. From healthcare to manufacturing, AI is making inroads in every industry. One such innovation is Adobe’s Generative AI Firefly. This tool utilizes AI algorithms to create unique and visually stunning designs in […]

Companies spent $602 billion in 2022 on digital advertising alone, which is around a 15% increase from the 2021 global digital ad spend of $521 billion. Companies are willing to spend lots of money on ads, making the competition hard for small businesses with small marketing budgets. […]

If you’ve ever shopped online in the last decade, chances are you’ve come across the buy now pay later (BNPL) model. The BNPL model removes the constant worry about what buyers can afford upfront, making it easier for them to shop within and above their immediate budget. […]

Every website owner dreams of the day their website will rank on Google’s first page and other search engine result pages (SERPs). Not only does ranking on the first page of SERPs drives traffic to the website, but it also confirms that the website is an authority […]

eCommerce shopping has come a long way from when a handful of enthusiastic people experimented with shopping online to prove to their friends and family that shopping can be digital. Now, the mere possibility of shopping online no longer moves buyers because they want a top-notch online […]

It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]

Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]

Forrester Wave evaluated some B2C (business to customers) solutions, scoring them Leaders, Strong Performers, Contenders, and Challengers based on their offering, strategy, and market presence. Forrester Wave evaluated nine B2C solutions providers; BigCommerce, Adobe, Salesforce, Shopify Plus, Kibo Commerce, VTEX, commercetools, SAP, and Optimizely. In this article, […]