January 1, 2021 Paid Advertising vs Organic: Where Should You Be Spending Your Time (And Money)

  Paid Advertising vs Organic: Where Should You Be Spending Your Time (And Money)       Every business owner understands that creating a product or offering a service is not enough to make sales, there’s a need for some form of awareness before the target audience […]

May 1, 2020 How E-commerce Businesses Can Get a Higher Yield on a Smaller Shopping Ad Budget in 2020

  How E-commerce Businesses Can Get a Higher Yield on a Smaller Shopping Ad Budget in 2020     Accounting flat banners set with banking shopping and finance elements isolated vector illustration. How E-commerce Businesses Can Get a Higher Yield on a Smaller Shopping Ad Budget in […]

November 5, 2019 SEO Guide For Developers

SEO Guide For Developers     It is not the duty of developers to do SEO, instead, their primary duty is to ensure that websites are SEO-ready. What that means is that SEO and what it entails is controlled by developers. The influence that developers have over […]

October 14, 2019 Outside the Box SEO with SXO

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]

March 19, 2019 Using Google to Your Advantage

Some of the most easily accessible shopping on the internet is through most people’s default homepage – Google. For that reason, it is extremely important to use the options available for E-Commerce businesses made for Google, to boost your sales and have a bigger marketplace on the […]

January 24, 2019 Tips and Tricks to Boost Your Site’s Visibility and Traffic

Every business owner wants to dive head first into the world of S.E.O, expecting to multiply their page views and ad clicks ten fold within their first marketing campaign. Unfortunately, it isn’t so easy, and it takes a whole lot of time if you want to do […]

December 13, 2018 How To Match Keyword Research With Your Buyer’s Journey

The SEO Industry As long as the SEO industry has been around, so has keyword research. A system that has search engines built around around the term or query that users depict. Users query information into a text entry field, hit return and receive a list of […]

December 6, 2018 How Often Should You Post on Social Media

Social Media Rocks Your Business It is common knowledge that your business has to have a presence on social media. But it can be overwhelming. It is hard to find the right balance on social media platforms between connecting with your audience and squandering time on posts […]

December 5, 2018 Reconnaissance 101: How To Conduct Research For Your App

How To Conduct Research For Your App Recon 101: Anyone who has ever started to build an app know to find the problems that are only going to get worse and then fix them. You should know by now that you have a big problem, you must […]

November 22, 2018 4 SEO Tactics You Should Avoid

Tactics You Should Avoid As far as search engine optimization goes, there’s a few horrifying stories. Search Engine Specialists tell tales amid the incandescent glow of their computer screens. It’s scary!! It’s about a terrifying monster. So scary, that it puts fear in the hearts of anyone […]