Bike Bling Volusion Website Redesign Case Study

Bikes | Launched 12/12/18

Kerry from BikeBling was looking for an updated design as well as multiple custom features. MAK completely redesigned BikeBling.com using the latest Volusion Responsive Design Technology while keeping Kerry's brand vision in mind. Some of the features we added: Mega Navigation, Filtered Search, Custom Chat functionality, Free Shipping counter.We were able to take Kerry’s exact vision and bring it to life on the Volusion platform within the short time frame and allocated budget, showcasing our expertise in Volusion website design and utilizing our skilled Volusion developers.

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Concept

Bikebling.com carries the largest selection of quality bicycle gear to meet the needs of the beginning cyclist to the avid enthusiast. Founded in 2008, this San Diego based company sells literally everything catering to bikes. From all sorts of bikes, parts, clothing, accessories, and more, BikeBling’s got it. They wouldn’t have been able to fully materialize their dream without the help of the Volusion E-Commerce Platform, and a little coding magic from MakDigitalDesign. By putting their site on such a capable and fast platform, and bringing it to fruition with the expert Volusion design service at MAK, BikeBling has grown to be among one of the most successful online bicycle businesses in the industry. This showcases our aptitude as a leading Volusion agency and adds to our impressive Volusion portfolio.

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Redesign

The Volusion website redesign was focused on the Homepage, Category Pages, and Product Pages. The homepage emphasized key products with a modern layout. Category pages showcased products and subcategories more optimally, highlighting special collections. Product pages were streamlined to provide immediate information, reducing clutter and keeping customers focused on purchasing. The overall update imparted a professional appearance, solidifying the brand image across all pages. Utilizing Volusion custom development, we incorporated tailored features and functionalities to meet BikeBling’s unique needs. Additionally, Volusion speed optimization services were implemented to ensure fast loading times and a smooth user experience. By leveraging Volusion API technology, we integrated advanced capabilities to enhance the site’s performance and usability.

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Solution

MAKDigital's solution for BikeBling.com involved a strategic redesign, introducing custom features and optimizing key pages. The implementation of Mega Navigation, Filtered Search, Custom Chat, and a Free Shipping counter enhanced user experience and functionality. The condensed and decluttered Product Pages streamlined the purchasing process, contributing to a more professional and brand-consistent online presence. Leveraging Volusion's capabilities and the expertise of MakDigitalDesign, the redesign successfully aligned the website with Kerry's vision, reinforcing BikeBling's position as a leader in the online bicycle industry. With Volusion support services and the guidance of Volusion experts, we ensured that all aspects of the site functioned seamlessly and provided the best possible user experience.

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BikeBling.com Volusion Website Redesign: Everything You Need to Know About the BikeBling.com Transformation

Why did BikeBling.com decide to redesign their website?

BikeBling.com aimed to update their website design and incorporate multiple custom features to enhance user experience and functionality, aligning with their brand vision.
What challenges did BikeBling.com face with their previous website?

The previous website lacked modern design elements and custom features such as Mega Navigation, Filtered Search, and Custom Chat functionality. These limitations hindered user experience and the overall efficiency of the site.
What were the primary goals of the BikeBling.com website redesign project?

The main goals were to modernize the website design, introduce custom features, enhance user experience, and create a more professional and brand-consistent online presence.
How did MAKDigital approach the redesign project for BikeBling.com?

MAKDigital utilized the latest Responsive Design Technology and Volusion platform to create a modern and user-friendly website. They focused on incorporating custom features such as Mega Navigation, Filtered Search, Custom Chat functionality, and a Free Shipping counter.
What specific custom features were implemented in the redesign?

The redesign included complex Mega Navigation, Custom Chat functionality, Filtered Search, a Free Shipping counter, and a Custom Shopping Cart to improve user experience and functionality.
How did the redesign improve the overall user experience on BikeBling.com?

The redesign enhanced the homepage, category pages, and product pages, emphasizing key products with a modern layout and optimized navigation. This streamlined the purchasing process, reduced clutter, and provided immediate information to customers, enhancing overall user engagement.
What improvements were seen after the website redesign?

The website saw significant improvements in user experience, functionality, and brand consistency. The introduction of custom features and a modern design contributed to a more professional online presence, reinforcing BikeBling's position in the online bicycle industry.
How did the partnership with MAKDigital benefit BikeBling.com?

The collaboration with MAKDigital led to a strategic and successful website redesign that aligned with Kerry's vision. The expertise of MAKDigital and the capabilities of the Volusion platform resulted in a modern, user-friendly, and brand-consistent website, boosting BikeBling's online presence and user engagement.

BikeBling.comVolusion Website Redesign

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

Volusion Development

Volusion Integrations

Volusion Data Migrations

Volusion SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did BikeBling.com decide to redesign their website?

What challenges did BikeBling.com face with their previous website?

What were the primary goals of the BikeBling.com website redesign project?

How did MAKDigital approach the redesign project for BikeBling.com?

What specific custom features were implemented in the redesign?

How did the redesign improve the overall user experience on BikeBling.com?

What improvements were seen after the website redesign?

How did the partnership with MAKDigital benefit BikeBling.com?

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