Faced with several limitations and speed-related issues on Shopify, SkateAmerica made a strategic decision to migrate their eCommerce operations to BigCommerce. Recognizing that their existing website was out of sync with their brand identity, they embarked on a mission to completely revamp its appearance, aiming to better embody their vibrant company culture and mission.
The time had come to embrace a more contemporary and robust platform, prompting the collaboration with MAKDigital. Additionally, SkateAmerica seized the opportunity to integrate powerful third-party solutions, such as Searchanise and SalesWarp, to streamline their marketing and operational efforts as they continued to grow.
SkateAmerica had been grappling with challenges related to user experience and conversion rates on their previous website. To address these issues, our team of expert eCommerce designers undertook the task of redesigning the site, focusing on enhancing user engagement and simplifying the shopping journey. Our strategy was centered around streamlining navigation, optimizing calls to action, and enhancing the checkout process.
Through a meticulous analysis of the user experience, we pinpointed critical pain points that were impeding customer satisfaction and loyalty. Our objective was crystal clear: resolve these issues to enhance customer interactions, fortify retention metrics, and ultimately boost revenue. Leveraging our extensive expertise in eCommerce design and development, we crafted a comprehensive plan to transform the website into a user-centric platform that not only met but exceeded revenue expectations.