ZUUM had operated successfully within their means with an eCommerce site that was built with only the bare minimum. The old ZUUM website featured large amounts of white space with little to no branding or style. While the site was easy to navigate (mostly because there was only product pages) much of the product information was spread apart, not easily readable, or viewable. Having product pages that were difficult to gather made it harder for a consumer to shop effectively. Not to mention the lack of modern-day eCommerce features such as ‘Quick View’ or ‘Compare’.
The old website was lacking in terms of design and was very similar to a beginner website. It was not very eye-catching and had no stunning visuals to draw in visitors and make them stay. However, the new website is designed to be aesthetically pleasing, organized and search engine friendly. It will also have a more modern and up-to-date look and feel that visitors will find engaging and easy to navigate. With the new website, visitors will be able to find the information they need quickly and easily, resulting in a more positive user experience.