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Client

ZuumMedia.com

ZUUM is an industry leading Value-Added Distributor with a serious focus on firmware, driver development and technical support. Their collective knowledge of the audio and video industry gives them the confidence to guarantee client satisfaction. While their knowledge of the audio and video industry is practically unmatched their experience and expertise within eCommerce has left much to be desired. ZUUM understood their position and sought out MAK Digital to help bring their site into a new era.

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Concept

ZUUM had operated successfully within their means with an eCommerce site that was built with only the bare minimum. The old ZUUM website featured large amounts of white space with little to no branding or style. While the site was easy to navigate (mostly because there was only product pages) much of the product information was spread apart, not easily readable, or viewable. Having product pages that were difficult to gather made it harder for a consumer to shop effectively. Not to mention the lack of modern-day eCommerce features such as ‘Quick View’ or ‘Compare’.

The old website was lacking in terms of design and was very similar to a beginner website. It was not very eye-catching and had no stunning visuals to draw in visitors and make them stay. However, the new website is designed to be aesthetically pleasing, organized and search engine friendly. It will also have a more modern and up-to-date look and feel that visitors will find engaging and easy to navigate. With the new website, visitors will be able to find the information they need quickly and easily, resulting in a more positive user experience.

Technologies:

Custom Programming:

  • Complex Data migration from Volusion to BigCommerce
  • Custom BigCommerce Build
  • Custom product template allowing to attribute product specific components
  • Custom Mega Navigation
  • Custom B2B implementation specific to the merchant
  • Custom React component for the complex mobile navigation and 'my account' view on mobile
  • Multiple category page templates allowing for different presentations of the category pages
  • On-page SEO Optimization

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

This redesign meant MAK’s job was to take the groundwork that was the old site and create a modern, sleek, efficient, and optimized new version for ZUUM. Their old site as mentioned had no style or branding, the only colors present were blue in their logo and a black navigation bar at the top. Using that as a starting point MAK created a theme centered around their colors and started to build a complete site. This meant creating a site that was immediately legible to any consumer the moment they arrive at any page. The homepage specifically needs to tell you about ZUUM without you asking, making sure consumers immediately understood who they are shopping with and what they are shopping for.

In eCommerce it is successful strategy to propose additional sales to your customers while they shop. ZUUM now utilizes this strategy across all site pages. The category pages now feature specific popular products or featured products of ZUUM’s choosing. The product pages will now recommend similar products other customers were viewing, hopefully leading to additional sales. We made sure all category and product pages information is displayed in an easy-to-read format. The user should flow through the site from homepage to checkout without a hitch.

colors:

Solution

The redesign of Zuum Media's website was focused on two key areas: branding and style, and product offerings and options. To emphasize the brand and create an attractive user experience, the website was redesigned to have a more modern, intuitive look, with carefully crafted color palettes and typography. To increase product offerings, the website was updated to include additional products and services, as well as extra payment options.

Furthermore, the website was optimized to enhance its visibility on search engines. This included the use of targeted meta tags and keywords, as well as a comprehensive SEO strategy. As a result, Zuum Media's website was successfully redesigned to reflect the company’s brand and reach more customers.

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