This project had three main goals for project completion. First MAK Digital would have to create a custom BigCommerce theme utilizing BigCommerce Stencil technology. Not having used the BigCommerce platform previously Unisan Direct would also require training to assist with the onboarding process of a new eCommerce platform.
Second, add B2B (Business to Business) capabilities to the new site utilizing the BigCommerce Integrated Bundle B2B. Having that second revenue stream that is separate from the sites B2C function will prove invaluable when reviewing their site upgrades in the future.
Finally, make the site mobile-capable/friendly utilizing responsive design technology. Most of today’s eCommerce is completed through mobile formats (phone, tablet, etc..), having a mobile-capable site is the only true way to eCommerce success in the 2020’s. The project also included redesign changes and tweaks to assist with SEO (search engine optimization) and UX (user experience) of the site.
The design of the website was focused on creating a consistent theme throughout the site. Highlighting and utilizing Unisan’s main colors of blue and green will help remind customers who they are shopping with, think Home Depot and their uses of Orange + White throughout their eCommerce store.
Due to the wide variety products offered through Unisan we felt it was important to feature the specific Industries Unisan can supply while also featuring the brands customers are probably familiar with. Both options are great methods for prospective clients to easily navigate the site without fumbling around struggling to find what they may need.
You can see right here the amazing job the MAKDigital designers did with the new Unisan Direct site. Unisan previously having only a single page did not leave much to work with other than a few colors. This new site with its features and new appearance can easily compete with the top compeitiors in the market, the team at MAKDigital is excited to see the future of UnisanDirect.com!
MAKDigital helped us to design our new BigCommerce Platform! The design of our new website is fantastic. They were very receptive to our concerns, and all problems were resolved quickly. They were able to create all the custom features we needed for our new website to run smoothly. Thank you, MAKDigital!Unisan Direct
Unisan Direct faced a serious eCommerce issue, but thankfully the solution was at hand. MAKDigital provided a comprehensive website design and development package, specifically tailored to Unisan Direct's needs. The new website is now ready to take on all of Unisan Direct's eCommerce challenges. With its optimized design, intuitive design, and powerful functions, Unisan Direct's new website is in a prime position to make the most of their eCommerce opportunities and bring success to the business. The new website was built to last, giving Unisan Direct a secure, reliable platform and a competitive edge in the eCommerce marketplace.