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BigCommerce Store Migration
Unisan founded in 1993 has specialized in providing the highest quality sanitation products and developing customized services for each client. Their eCommerce journey began on Magento and unfortunately never got off to a great start. Unisan had a stalled site-build that would require extensive work to finish, with B2B and B2C capabilities there was a long road ahead. At this point Unisan reached out to MAK Digital to help alleviate the issues they had been experiencing.
Project Details
This project had three main goals for project completion. First MAK Digital would have to create a custom BigCommerce theme utilizing BigCommerce Stencil technology. Not having used the BigCommerce platform previously Unisan Direct would also require training to assist with the onboarding process of a new eCommerce platform.
Second, add B2B (Business to Business) capabilities to the new site utilizing the BigCommerce Integrated Bundle B2B. Having that second revenue stream that is separate from the sites B2C function will prove invaluable when reviewing their site upgrades in the future.
Finally, make the site mobile-capable/friendly utilizing responsive design technology. Most of today’s eCommerce is completed through mobile formats (phone, tablet, etc..), having a mobile-capable site is the only true way to eCommerce success in the 2020’s. The project also included redesign changes and tweaks to assist with SEO (search engine optimization) and UX (user experience) of the site.
Technologies:
- BigCommerce Stencil
- Avalara Tax
- Searchanise
- ShipStation
- Shipper HQ
- Rewind Backups
- BundleB2B
Custom Programming:
- Complex Mega Navigation
- Custom Theme Design & Development
- Custom BundleB2B implementation.
- SEO Optimized Homepage
- Custom Categories template allowing browser to shop by Industry
- Custom tiered price display on product page
- Custom Wholesale registration form
- Custom mobile navigation component developed with React
- Custom side cart component developed with React
Redesign
The design of the website was focused on creating a consistent theme throughout the site. Highlighting and utilizing Unisan’s main colors of blue and green will help remind customers who they are shopping with, think Home Depot and their uses of Orange + White throughout their eCommerce store.
Due to the wide variety products offered through Unisan we felt it was important to feature the specific Industries Unisan can supply while also featuring the brands customers are probably familiar with. Both options are great methods for prospective clients to easily navigate the site without fumbling around struggling to find what they may need.
UnisanDirect.com
Before
Homepage
After
Homepage
Category Page
Product Page
