TheBarnDoorHardwareStore.com BigCommerce Website Redesign: Everything You Need to Know About the TheBarnDoorHardwareStore.com Digital Transformation
The Barn Door Hardware Store aimed to enhance their online presence, moving away from an unbranded, white-space-heavy site to a professional, branded platform that could improve user experience and drive better eCommerce performance.
The main objectives were to establish a consistent branding and style, improve site navigation and layout, optimize the site for mobile use, and enhance the overall user experience.
Custom templates and pages include the Home page, Category Template, Product Template, My Account, About Us, FAQs, and Shipping & Returns pages.
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
Integrations added include BigCommerce Stencil, Rewind Data Backups, Searchanise Search, ShipperHQ, and Ship Station.
The redesign introduced a modern, user-friendly interface with clear navigation, a mobile-first responsive design, and optimized layouts that make it easier for customers to find products and navigate the site efficiently.
Branding played a crucial role, with the addition of a logo, consistent theme, and use of customer reviews and content marketing (YouTube videos) to reinforce the store's identity and build trust with consumers.
The new website is attractive, easy to use, secure, and optimized for better search engine visibility. It features a professional appearance that strengthens the store's position in the eCommerce barn door industry and includes enhanced functionalities like secure payments and a loyalty program.
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