As the second largest event of the year approaches, retailers are now optimizing their sites back-to-school. In 2014, families spent an average of $669.28 on children in grades K-12 for school related items. However, this year, according to the National Retail Federation, parents will only be spending […]
Retaining Customers as an Ecommerce CEO In today’s world, building an ecommerce site from scratch, is fairly easy. The platforms to start such sites are easily accessible and quite versatile. Some are complete “out-of-the-box” solutions, and some are a bit more extensive. However, using a platform and […]
A blog is a cost-effective way to enhance your marketing strategy and grow your online business. With the blog feature integrated into your Volusion store, you can leverage Volusion’s marketing tools, improve your SEO strategy, and drive more traffic. Free blogging platforms like WordPress allow you to […]
If you have a small business, it’s important to know how to market your business on a budget. These tips will help without breaking the bank. 1) Do you have a business website? No matter what type of business you are running, you should have a website […]
Building your Brand! What is branding? And how do you measure it’s success? The concept of selling yourself has been around for decades and now, because of social media, the opportunities are endless. From the most popular outlets like Facebook, LinkedIn, Pinterest, Instagram, and Twitter, social media […]