Archive for the User Engagement Category

SMS Marketing: What Is It And Why Should You Be Doing It

SMS Marketing: What Is It And Why Should You Be Doing It

  SMS Marketing: What Is It And Why Should You Be Doing It     Most people think of SMS as an old-school way of communicating and they are not totally wrong. However, SMS has remained relevant over the years blending well with newer methods of communicating. […]

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Truly Understanding Your Customer’s Preferences Through A/B Testing

Truly Understanding Your Customer's Preferences Through A/B Testing

  Truly Understanding Your Customer’s Preferences Through A/B Testing     If you are an e-commerce entrepreneur, chances are that you have heard or stumbled on the term called A/B testing. A/B testing is one of the strategies that can help improve conversion rates, return on ad […]

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Live Streaming Ecommerce May Be The Next Big Thing

Live Streaming Ecommerce May Be The Next Big Thing

  Live Streaming Ecommerce May Be The Next Big Thing     Live streaming eCommerce is growing and slowing taking over the eCommerce industry. Amidst the COVID-19 pandemic, this new niche is becoming a fertile ground for retailers in and out of China. In 2019 alone, iiMedia […]

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How to Maintain Communication With Customers Amidst the Coronavirus Outbreak

How to Maintain Communication With Customers Amidst the Coronavirus Outbreak

  How to Maintain Communication With Customers Amidst the Coronavirus Outbreak     From Gal Gadot singing John Lennon’s ”Imagine” with some of her actor friends to John Legend having live sessions on Instagram Live, if you have been paying attention, you would realize that lots of […]

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How to Make Money Off Youtube Without Having a Million Subscribers

How to Make Money Off Youtube Without Having a Million Subscribers

  How to Make Money Off Youtube Without Having a Million Subscribers     If you’re just starting out on YouTube, you might be anxious and overwhelmed about the whole creative process. How do you get started? How do you get an audience of millions to engage […]

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Using Facebook Custom Audiences to Grow Your E-commerce Business

Using Facebook Custom Audiences to Grow Your E-commerce Business

  Using Facebook Custom Audiences to Grow Your E-commerce Business     Since the emergence of social media, Facebook has become one of the famous media for promoting and advertising businesses. First, Facebook is the biggest platform on the internet flaunting over 2.5 billion dynamic users. Also, […]

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E-commerce Customer Experience Management: How to Impress Your Customers In 2020

E-commerce Customer Experience Management: How to Impress Your Customers In 2020

  E-commerce Customer Experience Management: How to Impress Your Customers In 2020     With the current rise in e-commerce sales, it is now important for brands to invest in building a strong e-commerce platform as these platforms are now the current cash cows for most businesses. […]

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Top 6 Ways To Build a Better Relationship With Your B2B E-commerce Customer

Top 6 Ways To Build a Better Relationship With Your B2B E-commerce Customer

  Top 6 Ways To Build a Better Relationship With Your B2B E-commerce Customer     In previous years, the B2B e-commerce world has developed swiftly and their brands have admittedly awakened to this fact. According to a study carried out by Forrester Research, 67% of North […]

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Marketing Tips To Help You Reach And Impress Gen Z

Marketing Tips To Help You Reach And Impress Gen Z

  Marketing Tips To Help You Reach And Impress Gen Z     Research shows that Gen Z’ers have a combined purchasing power of $44 billion, spending power of over $143 billion and influence over $333 billion in household income every year. This is a market any […]

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Using Google to Your Advantage

Using Google to Your Advantage

Some of the most easily accessible shopping on the internet is through most people’s default homepage – Google. For that reason, it is extremely important to use the options available for E-Commerce businesses made for Google, to boost your sales and have a bigger marketplace on the […]

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