June 24, 2022 The New Trend of Live Video Shopping and How eCommerce Businesses Can Use it to Increase Sales

Live video shopping or live stream shopping is the new trend among online buyers where they join the live video of their favorite influencer and buy the products they are promoting right away. It’s like an auction because multiple buyers can participate in the same live video […]

June 10, 2022 These Digital Marketing Tips Will Give Your Nonprofit Organization The Right Attention

Most nonprofit organizations prepare for the lack of interest people will show for their cause because there’s no monetary return. Not to mention that many of the people who have enough to give are often part of the problem the organization is addressing. For example, big industries […]

June 10, 2022 How Keyword Thieves Steal Your Google Rankings

As a citizen of the internet world, you must have seen a lot of silly behaviors people boldly display, especially theft: stealing tweets, user profiles, personal stories, business ideas, and more. People also steal on the eCommerce side of the internet, and keyword poaching, a type of […]

June 3, 2022 Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]

May 27, 2022 Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]

May 20, 2022 What You Need to Know About Digital Transformation

Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]

May 6, 2022 9 Types of Influencer Marketing Campaigns for eCommerce

So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]

April 8, 2022 How To Promote Your Manufacturing Business Utilizing Digital Marketing

Let’s assume there is a person called Tom who communicates with friends, family, and everyone else only by writing and sending letters to them. Tom knows that there are other ways to communicate with people; he can call them on the phone, reach out to them on […]

April 1, 2022 Digital Marketing in the Metaverse

The metaverse has been brewing underground for years, but it became the subject of popular discussions when Mark Zuckerberg announced the name change of Facebook to Meta in October 2021. Since then, everyone has been asking the same questions; what is the metaverse, what do you buy/sell […]

February 18, 2022 Post-Covid: Why CEOs Should Adopt a Digital Marketing Mindset

There’s no need to repeat the fact the world changed in 2020, and we are currently in an entirely new world. If you are familiar with history, you will know that changes like the one that started in 2020 affect every aspect of life, including marketing and […]