Springbok Puzzles Volusion to BigCommerce Headless Migration Case Study

Jigsaw Puzzles | Launched 07/09/21

Springbok Editions was founded in 1963 by Robert and Katie Lewin, revolutionizing the industry with their jigsaw puzzles. They provide high quality puzzles in a varying degree of shapes and sizes. Springbok was running their website on an outdated eCommerce platform was conducted, and that is why they decided to work with MAK Digital Design to completely redesign their eCommerce store to be headless, perform a BigCommerce website migration, BigCommerce site design using BigCommerce API alongside Gatsby.

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Concept

Before Springbok Puzzles began their website redesign project with MAK Digital Design, they were running their store on the outdated Volusion platform. Not only was their website painfully slow, but the previous design also felt extremely cluttered and hard to navigate. What they needed more than anything was a modern website built with high quality performance, and an updated design that fit their brand.

MAK Digital Design started from square one, building their website using the BigCommerce API in conjunction with Gatsby to ensure the highest performance possible. Along with the lightning-fast speeds, MAK also completely redesigned their store; the redesign included a new homepage, new category pages, new product pages, as well as new information pages. The redesign of the site was done with a "mobile first" mentality, using responsive design technology each page should be useable from any screen medium. Being built in a headless environment allows for seamless transitions between all pages, ensuring that users never have to deal with long loading times. With a new user interface, their website is also easy to navigate, making it easier for customers to quickly find what they’re looking for.

Their new, completed website gives customers a much better, and much faster experience, while also having a more professional feel. The journey from homepage to checkout is arguably the most seamless we have ever built, and that is all thanks to the headless approach that we took.

To further enhance the website's performance and visibility, MAK Digital Design implemented advanced BigCommerce SEO services to optimize search engine rankings and drive organic traffic. Our team of BigCommerce developers worked diligently to integrate sophisticated features that improve user engagement and overall functionality.

Additionally, as a leading BigCommerce marketing agency, we crafted a comprehensive digital marketing strategy to elevate Springbok Puzzles' online presence, leveraging targeted campaigns and social media outreach to attract a broader audience and increase sales.

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Redesign

We are proud to announce the successful redesign of the Springbok-Puzzles.com BigCommerce website design. As a leading digital marketing company, our team was tasked with not only redesigning the eCommerce website but also building its new headless architecture to run off of. The goal was to create a seamless and user-friendly experience for Springbok Puzzles' customers that would ultimately increase conversions and improve overall functionality.

Our team worked tirelessly to ensure that the new website was not only aesthetically pleasing but also optimized for speed and ease of use. We implemented a new headless CMS architecture that allowed for greater flexibility in content management and customization, resulting in a more personalized experience for the user. Additionally, we improved the website's search functionality and overall navigation, making it easier for customers to find what they are looking for and complete their purchases.

Furthermore, the redesign leveraged BigCommerce Stencil technology, providing a robust and customizable framework for the new site. Our BigCommerce designers focused on creating a visually engaging and cohesive design that aligns with Springbok Puzzles' brand identity. The expertise of our BigCommerce experts ensured that the website not only looks great but also performs optimally.

Overall, the redesign of Springbok-Puzzles.com was a great success. We are proud to have been a part of this project and look forward to continuing to work with Springbok Puzzles to improve their online presence and drive business growth.

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Solution

As you can see in the image taken from Google PageSpeed Insights, this is the kind of website speed you can expect from going the headless route whilst utilizing the React JavaScript library. Every ranking factor took less than a second to load, which is substantially faster than Google’s recommended 2-3 second load speed.

We at MAK recommend you check out the website for yourself to see just how snappy it feels. Say goodbye to long load times and users bouncing from slow websites. Whether you’re navigating the category pages, or attempting to add an item to your cart, all actions are as close to instantaneous as you can reasonably get. Using BigCommerce API alongside Gatsby is a build combination we highly recommend if your main concern is your websites performance, which not only affects user experience, but your SEO as well.

In addition to the performance enhancements, we also implemented BigCommerce Page Speed Optimization Services to ensure that the website consistently performs at its best. This includes optimizing images, leveraging browser caching, and minimizing JavaScript and CSS.

Furthermore, MAK Digital provides ongoing support through our BigCommerce Retainer Services, ensuring that Springbok Puzzles' website remains up-to-date and continues to perform optimally. With our comprehensive support, Springbok Puzzles can focus on growing their business while we take care of their website's maintenance and performance.

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Springbok-Puzzles.com BigCommerce Headless Migration: Everything You Need to Know About the Springbok-Puzzles.com Website Transformation

Why did Springbok-Puzzles.com switch from Volusion to BigCommerce?

Springbok-Puzzles.com switched from Volusion to BigCommerce to overcome the limitations of their outdated platform, such as slow loading times and a cluttered design. BigCommerce offered the advanced API capabilities and performance enhancements they needed.
What were the main goals of the Springbok-Puzzles.com redesign project?

The main goals were to create a modern, high-performance website with a user-friendly design, optimized for speed and ease of navigation. The redesign aimed to provide a seamless experience from homepage to checkout, improving overall functionality and customer satisfaction.
How did MAKDigital approach the redesign for Springbok-Puzzles.com?

MAKDigital rebuilt the website using BigCommerce API in conjunction with Gatsby to ensure lightning-fast speeds. The project included a complete redesign of the homepage, category pages, product pages, and information pages, with a mobile-first mentality for responsive design.
What specific technologies and integrations were used in the redesign?

The redesign utilized a headless build with React and BigCommerce API, along with integrations such as Searchanise for search functionality, Shopper Approved for product reviews, ShipStation for order management, StoryBlock.io for content management, and Vimeo for video content.
How did the new headless architecture benefit Springbok-Puzzles.com?

The headless architecture allowed for seamless transitions between pages, eliminating long loading times. It also provided greater flexibility in content management and customization, resulting in a more personalized user experience and improved site performance.
What improvements were seen after the redesign?

The redesigned website offered faster load times, a more professional feel, and a seamless user journey from homepage to checkout. These enhancements led to a better customer experience, increased conversions, and improved overall functionality.
What custom features and functionalities were implemented?

Custom features included complex mega navigation, API integrations with Searchanise and Shopper Approved, easy product bundling components, custom filtering, headless integration with StoryBlock.io, custom up-sell side cart components, and integration with Vimeo.
How did the redesign impact Springbok-Puzzles.com's online presence?

The redesign significantly improved site speed and user experience, which positively impacted SEO rankings and customer satisfaction. The updated site design and functionality helped Springbok-Puzzles.com enhance its online presence and drive business growth

Springbok-Puzzles.comVolusion to BigCommerce Headless Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did Springbok-Puzzles.com switch from Volusion to BigCommerce?

What were the main goals of the Springbok-Puzzles.com redesign project?

How did MAKDigital approach the redesign for Springbok-Puzzles.com?

What specific technologies and integrations were used in the redesign?

How did the new headless architecture benefit Springbok-Puzzles.com?

What improvements were seen after the redesign?

What custom features and functionalities were implemented?

How did the redesign impact Springbok-Puzzles.com's online presence?

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